The Revenue Formula cover image

The Revenue Formula

Latest episodes

undefined
Feb 1, 2024 • 44min

The top 1% of sales teams do this (with Kevin Dorsey, SVP of Sales & Partnerships at Bench)

Here's the thing. Most content focus on what the top 1% of sales reps do. While that's great - we seek to understand what the top 1% of sales teams are doing.How do they operate? How are they managed? This and more we discuss with Kevin "KD" Dorsey, SVP of Sales and Partnerships at Bench.(00:00) - Introduction (01:51) - Meet Kevin KD Dorsey (03:30) - Understanding the top 1% of reps (06:25) - Creating a top 1% sales team (09:47) - The four Ds (16:59) - How to stack improvements (20:54) - You can't outsource this (25:00) - Supporting functions of a winning team (28:47) - Script or no script? (36:32) - Recognize behaviour, not just results Make sure to check out KD's sales leadership accelerator.
undefined
Jan 30, 2024 • 30min

Ask this before raising quotas

Thinking about raising quotas? Or being forced to? Then there's a couple of questions you need to ask yourself first.Because if you can't answer them, you'll be in trouble when the sales team asks them.(00:00) - Introduction (03:07) - Do we raise quotas (08:30) - How do you even dare to raise quotas? (10:52) - How many make quota? (13:56) - What did the winning reps get to hit? (16:10) - Where's the increased performance gonna come from? (23:52) - I get more opps.. How are you gonna do that? (25:42) - The one trick
undefined
Jan 25, 2024 • 49min

Surprising insights from 2.5 IPOs (With Robin Daniels, CBPO at LMS365)

What does it take to make it to IPO? What happens inside the company to the build up? Those were just some of the things we talked with Robin Daniels about. And he knows, because he's taken part in 2,5 IPOs.(00:00) - Introduction (02:15) - Meet Robin (02:17) - Meet Robin Daniels (03:04) - 1 week out (12:06) - 1 out of 100 went to IPO (15:35) - Barrier to use (23:26) - Box? You mean dropbox right? (26:14) - How to deal with 'more is not enough' (31:42) - Making room for greenfield ideas (37:48) - 80,000 signups... how? (41:46) - Short time frames matter (44:16) - Characteristics of high performing teams
undefined
Jan 23, 2024 • 34min

When nobody owns GTM

Who really owns GTM, and what are the symptoms when you don't really have someone leading it?This and much more we discuss in todays episode(00:00) - Introduction (03:06) - Who owns your GTM? (04:42) - The RevOps hype (08:45) - Conequence 1: Marketing produced more low quality MQLs (13:48) - Account management upsell (15:03) - Who moved the cheese? (19:09) - Who should own the GTM? (25:51) - This is the responsibility
undefined
6 snips
Jan 18, 2024 • 38min

WTF is nearbound? (With Jill Rowley, GTM Advisor at Stage 2 Capital)

Jill Rowley, GTM Advisor at Stage 2 Capital, discusses Nearbound and its benefits, emphasizing the importance of relationships with existing customers. They explore the evolution of marketing automation, buyer behavior, and the concept of social selling. The podcast also touches on the demand waterfall, partner-led motion, unlocking customer data, and the components of Nearbound like partnerships and communities.
undefined
Jan 16, 2024 • 29min

How to enter a new market (in a scrappy way)

How do you expand to a new market? When is the time right? How do you not burn a ton of cash?That's exactly what we discuss in todays episode(00:00) - Introduction (01:40) - Scrappy international (04:04) - Why should you even cross the border? (08:24) - Start with reps (10:26) - Opening up locally (14:04) - When is it time? (20:53) - Finding arbitrage (24:02) - It's never truly a TAM issue (26:25) - Soft start
undefined
Jan 11, 2024 • 45min

Returning to face-to-face (With Thomas Hansen, President of Amplitude)

In this episode, we sit down with Thomas Neergaard Hansen, President at Amplitude, to delve into the critical role of face-to-face interactions in today's customer-centric world. (00:00) - Introduction (01:25) - Meet Thomas Hansen (11:07) - People have forgotten about face-to-face (17:58) - The customer-centric market motions (32:59) - Build the process for face-to-face (39:45) - Bill Gates and the most embarrassing moment of my career
undefined
Jan 9, 2024 • 33min

Why your GTM needs a digital twin

How do the biggest engineering projects in the world avoid potential disasters? They create a digital replica to address problems before they become problems.Stealing from the world of engineering, in this episode, we walk you through how you can create a digital twin of your GTM engine in order to help you focus on execution. (00:00) - Introduction (02:13) - It starts with a twin (07:26) - Applying a digital twin to business (09:13) - What does the twin consist of? (13:18) - Planning (21:13) - Execution
undefined
Jan 4, 2024 • 49min

5 types of ROI (With Sangram Vajre, Co-founder & CEO at GTM Partners)

There are 5 kinds of ROI software provides - and understanding the difference is critical.With Sangram, we discuss that and much more(00:00) - Introduction (01:32) - Say hello to Sangram Vajre (04:48) - Buyers and ROI (07:10) - 5 types of ROI (10:41) - The ROI of slack (17:36) - What ROI do we provide? (21:18) - Changing ROI profile (30:26) - ROI is not just a sales tool (34:20) - Two kinds of people (38:19) - Where do we invest the next dollar Check out GTM Partners here.
undefined
Jan 2, 2024 • 32min

3 signs sales is broken

Having talked with lots of companies, we're still being asked how to make sales work, or at least work better. So today, we dive into the top 3 signs that sales is broken - and what you can do to fix it.(00:00) - Introduction (02:53) - The signs (05:08) - Trust and accountability (11:22) - Commitment (17:08) - Conflict (27:00) - Bonus: Bowtie

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode