The Revenue Formula

Why PLG suck, and how to fix it (with Wes Bush)

Aug 1, 2024

42:57

PLG sucks. Especially if you don't know what you're doing.

Too many people assume you just turn on the self-serve button and watch the money roll in. And they couldn't be more wrong.

In this episode, we talk with Wes Bush, Founder of ProductLed.com, about everything you need to know about PLG and what you need to do to run it right.

(00:00) - Introduction
(02:18) - Introducing the Guest: Wes Bush
(03:05) - Diving into Product-Led Growth (PLG)
(05:16) - So why does it suck?
(08:43) - Solving for simplicity or complexity?
(14:32) - PLG in Different Business Stages
(19:57) - Pricing and Packaging in PLG
(21:19) - The Challenges of Implementing PLG
(21:43) - Strategic Shifts and Organizational Impact
(23:04) - Primary Go-to-Market Motion
(24:43) - Diagnosing PLG Struggles
(25:31) - What to Give Away for Free
(27:55) - Real-World Examples and Intentionality
(29:56) - Balancing PLG and Sales-Led Approaches
(32:07) - Commitment to PLG Strategy
(37:12) - Competing with PLG Competitors
(39:22) - Final Thoughts on PLG

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This episode is brought to you by Growblocks. Finding and fixing problems in your GTM shouldn't take weeks. It should happen instantly.

That's why Growblocks built the first RevOps platform that shows you your entire funnel, split by motions, segments and more - so you can find problems, the root-cause and identify solutions fast, all in the same platform.

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