The Revenue Formula
Toni Hohlbein & Raul Porojan
This podcast is about scaling tech startups.
Hosted by Toni Hohlbein & Raul Porojan, together they look at the full funnel.
With a combined 20 years of experience in B2B SaaS and 3 exits, they discuss growing pains, challenges and opportunities they’ve faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast.
If there’s one thing they hate, it’s talk. We know, it’s a bit of an oxymoron. But execution and focus is the key - that’s why each episode is designed to give 1-2 very concrete takeaways.
Hosted by Toni Hohlbein & Raul Porojan, together they look at the full funnel.
With a combined 20 years of experience in B2B SaaS and 3 exits, they discuss growing pains, challenges and opportunities they’ve faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast.
If there’s one thing they hate, it’s talk. We know, it’s a bit of an oxymoron. But execution and focus is the key - that’s why each episode is designed to give 1-2 very concrete takeaways.
Episodes
Mentioned books
Apr 4, 2023 • 33min
4 letters to make better decisions, faster
Sales cycles are extending. Win rates are decreasing. How do you make decisions faster? With a simple framework.
Mar 28, 2023 • 34min
Tools won't fix outbound, but this will
When outbound doesn't work, everyone looks to the tools and the processes. But there's something else that has a higher impact.
Mar 21, 2023 • 34min
Exposed from S-1s: How unicorns create hypergrowth
In this episode we expose how unicorns such as Snowflake, Datadog and Asana drive hypergrowth. All revealed by reading their S-1s (IPO filings)
Mar 14, 2023 • 29min
Agile Go-To-Market
What does an agile go-to-market look like for b2b SaaS? That's exactly what we discuss in this episode.
Mar 7, 2023 • 27min
Hacking NRR: The Path to +120% NRR
Getting well beyond 120% NRR is no accident. It's all about GTM, and we break down a few cases in this episode.
Feb 28, 2023 • 36min
Private Equity: Good vs Great GTM Execution
Great companies execute their GTM differently than good companies. In this episode, we share the exact differences from a private equity person we recently talked with.
Feb 21, 2023 • 33min
How $100M companies hit revenue target
How do +$100M SaaS companies keep hitting their revenue target? We've talked with a few and share our findings in this episode.
Feb 14, 2023 • 28min
What you don't know but your competitors do
Do your competitors know something you don't? Or are you actually smarter than they are?In this week's episode, we talk about the proper way to watch your competition, what to consider, and when it doesn't matter at all.
Feb 8, 2023 • 31min
Special EP: The untold story
On this special episode of The Revenue Formula, we go behind the minds of Growblocks and explain why we see revenue generation as a science, not an art.Toni talks about what turned his perspective around, how long it took to get there, and how we envision modern revenue operators today.
Jan 31, 2023 • 32min
Run your GTM like a relay race
With relay runners, each member's performance is critical if they win or lose. The same goes for your GTM teams.In this week's episode, we talk about how to establish accountability in your revenue engine and how to get everyone working on the same team.
