We’ve been zinging finance a bit on the show. Today we decided to invite a SaaS CFO, Ben Murray.

We talked about how the two functions should create a solid revenue plan together - how to manage crazy ambitions and much more.

(00:00) - Introduction: Finance + RevOps
(03:52) - How the CFO sees RevOps
(05:22) - The focus is on sales and marketing
(07:09) - Getting operational
(08:32) - CFOs
(10:43) - What planning looks like
(15:02) - Hidden improvements
(24:22) - Driving the plan forward
(26:16) - Creating flexibility in the plan
(31:01) - Selling to the CFO
(33:16) - Making the case
(38:53) - Where should RevOps report to?

About Ben

Ben is a fractional CFO and founder of TheSaaSCFO.com and TheSaaSAcademy.com

Special: Revenue Planning (With Ben Murray)