Churn is dying, let’s save it

You can calculate churn however you want. The problem? Churn as a metric will start to lose meaning.

Toni and Mikkel discuss the different options to make it useful.

• (00:00) - Introduction
• (01:58) - What churn was used for
• (04:35) - The intention behind churn
• (07:36) - Churn definitions from public companies
• (10:46) - The most brutal churn
• (12:42) - So what do you do with churn?
• (18:43) - Collateral damage
• (21:19) - Churn defined, now what?
• (23:11) - Vintages of customers
• (25:09) - Creating future churn
• (26:45) - But.. How to improve it?

Sources
You can check how different companies report churn here (http://christophjanz.blogspot.com/2017/12/how-public-saas-companies-report-churn.html )
Watch Dave Kellogg's presentation on churn here.

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