Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Sean catches up with Greg Mize, Director Digital Marketing at Atlanta Braves on the latest podcast. Greg talks with Sean about hackathons, innovation & content.  On this podcast you'll learn about: How MLB share resources to ensure road game coverage matches home games How the Atlanta Braves are using Facebook Live How Instagram Stories may help Snapchat grow audience share Why Atlanta Braves hosted a hack-a-thon New form of ticketing with Braves Monthly Pass subscription https://sportsgeekhq.com/podcast/greg-mize-atlanta-braves/

Sean catches up with Adam Martin, founder of Makers of Sport. In this special crossover episode you will hear from both Sean and Adam on both side of the interview desk. On this podcast you'll learn about: How Adam started Makers of Sport and his passion for podcasting How sports design is more than just logos Why the demand for sports design is greater than ever How Adam has grown his network in sports design via podcasting What skills has podcasting helped Adam develop Why the brand story in sports is so important How Sean explains a crossover episode very differently to Adam https://sportsgeekhq.com/podcast/adam-martin-makers-sport-crossover-episode/

As part of Sean's trip to the US, he attended Podcast Movement in Chicago. On this episode of the podcast, Sean provides listeners with insight into #PM16 and shares his thoughts on the podcast culture and where it is heading. On this podcast you'll learn about: Podcasting is still evolving The podcasting community is a welcoming community Kevin Smith, a highlight of the event There is multiple ways to monetise podcasting it is not just CPM or live reads Graham Elwood's Ear Buds documentary on podcasting (I will be helping to get it screened in Australia) The podcasting network Sean is looking to launch in 2017 https://sportsgeekhq.com/podcast/podcast-movement/

Sean catches up with Adam Grow, Director of Customer Success of Kore Software on the latest podcast.  Adam joins Sean as part of the SEAT Sponsorship Series and chats about CRM strategies that you need to get started. On this podcast you'll learn about: About Adam's career at the Utah Jazz and his start in the sports industry How his role at Utah introduced him to Kore Software The change in the sports industry and focussing on business intelligence Adam's experiences working on both the team and vendor sides of CRM What his key strategies are when implementing CRM into a business What Sean is looking forward to at #SEAT2016 Las Vegas https://sportsgeekhq.com/podcast/adam-grow-kore-software/

Sean catches up with Jeremy Butler, General Manager of Sale Sharks Rugby Club on the latest podcast.  Jeremy chats with Sean about his role at the Sharks to restructure their internal operations in order to change the way they engage fans and fill stands. On this podcast you'll learn about: How Jeremy's background in journalism led him to working in sports What the Sharks did to identify their customers What their target customer looked like The importance of data in their rebuild What it's like being the one of the leading professional Rugby Union clubs in Europe and the pride of the North West https://sportsgeekhq.com/podcast/jeremy-butler-sale-sharks/

I regularly speak at conferences around Australia and the world, I thought I'd share a bonus episode of a recent keynote. This keynote from from Australian University Sports National Conference held in May on the Gold Coast, the session was titled “Trends in sports digital – how to drive fan engagement” the focus was on student engagement with both digital platforms and with sporting events and competitions run by universities. In this Sean Callanan keynote you'll learn: What works for university sport? What they can learn from professional sports with team like Collingwood and Boston Celtics Snapchat – where students are What exactly is FOMO? How to set up a Snapchat geofilter Why Facebook is so powerful Pixels – why you need to set them up now Why I love IFTTT What exactly is digital face paint? https://sportsgeekhq.com/podcast/bonus-sean-callanan-keynote-australian-university-sports-national-conference/

Sean catches up with Bob Hamer, Founder of Sports Business Solutions on the latest podcast. Bob shares with Sean how he started working in sports and what the keys to sales success in sports are. On this podcast you'll learn about: How to break into sports business Importance of sales to get cheeks in the seats Why you should trust sales scripts How CRM and data analytics have levelled up the sales game in sports How teams are reframing the conversation with membership Why Sean & Bob love Linkedin as a networking platform https://sportsgeekhq.com/podcast/bob-hamer-sales-success-sports/

Sean catches up with Bodie Friend , Brand and Communications Team Leader from New Zealand Warriors on the latest podcast.  Brodie chats with Sean about the unique position they are in being the only New Zealand team in the NRL. On this podcast you'll learn about: How Bodie got his start in sports Making the transition from graphics to digital Managing a big team brand with a small team How to take advantage of digital opportunities How the Warriors helped Shaun Johnson engage fans Success of the “Waterboy” campaign https://sportsgeekhq.com/podcast/bodie-friend-nz-warriors/

Sean catches up with Adam Rootman, Senior Digital Manager from Vancouver Whitecaps and Darshan Kaler, CEO from Tradable Bits on the latest podcast.  Adam shares with Sean how his time at Vancouver Whitecaps balancing content, campaigns and data. Darshan chats about his experience in Facebook marketing and advertising and how Tradable Bits leverages data for great ticketing campaigns. Full show notes - https://sportsgeekhq.com/podcast/adam-rootman-tradable-bits/

On this podcast Sean catches up with John Sutherland from Golf Australia and Andrew Davies from Golf Business Forum to look at how digital can help the game grow as it has with professional sports. Full show notes - https://sportsgeekhq.com/podcast/golf-business-forum/