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Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Latest episodes

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Aug 21, 2013 • 43min

#SEAT2013 mega interview podcast

Here is the the mega interview SEAT Conference edition of the Sports Geek Podcast in this episode you'll hear from Kevin Naylor (Indiana Pacers) and Steve Conley (Boston Red Sox) what it is like working in the sports IT industry, Russell Scibetti (New York Jets) will continue his Q&A of Paul Greenberg on CRM and we look back at #SEAT2013 with team #blackshirts members BJ Scott and Colin Stoffel. A #SEAT2013 recap couldn't be done without chatting to Christine Stoffel and Tod Caflisch about Kansas City and the plans for SEAT 2014 in New York. Full show notes - https://sportsgeekhq.com/podcast/sgp-014-seat2013-mega-interview-podcast/  
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Aug 14, 2013 • 49min

Digital Case Studies explained from #SEAT2013

Back from SEAT Conference in Kansas City, what a great conference. This special Sports Geek Podcast episode is a full audio replay of my #SEAT2013 presentation with Philippe Dore from NASCAR. You can follow along via on Slideshare below or download from Slideshare. Full show notes - https://sportsgeekhq.com/podcast/sgp-013-digital-case-studies-explained-from-seat2013/
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Jul 28, 2013 • 42min

Tod Caflisch from Red Wings, Trendsmap and Welcome Mr Cricket

In episode 12 of the Sports Geek Podcast we chat with Tod Caflisch from Detroit Red Wings on how IT is playing a big role in sports performance analytics and stadium activation. We catch up with Trendsmap.com's John Barratt to understand how Trendsmap works and look behind the scenes of #ALvMU Sports Trendsmap built for the A-League All-Stars game against Manchester United. On Harf Time we discuss how Sydney Thunder used traditional and digital media to welcome Mr Cricket as a new Big Bash League signing. Full show notes - https://sportsgeekhq.com/podcast/sgp-012-tod-caflisch-from-red-wings-trendsmap-and-welcome-mr-cricket/
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Jul 20, 2013 • 24min

Sports Trendsmap for #ALvMU & advanced Facebook targeting using CRM

Very excited announcement in this Sports Geek Podcast, we are happy to announce in partnership with Trendsmap.com the first Sports Trendsmap built for the A-League All-Stars game against Manchester United. In this episode I chat with Francis on ABC Grandstand how Sports Trendsmap cam together and I talk about some of the future plans we have for it. After a brief appearance by Kevin Naylor from Indiana Pacers to promote SEAT Conference I take a look at some advanced Facebook ad options using Custom Audiences. Full show notes - https://sportsgeekhq.com/podcast/sgp-011-introducing-sports-trendsmap-for-alvmu-advanced-facebook-targeting-using-crm/
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Jul 16, 2013 • 27min

Russell Scibetti on Sports CRM, Twitter takeovers & Facebook moderation steps

Wow EPISODE 10, we've hit double figures for Sports Geek Podcast. Thanks for the support on this podcast we catch up with Russell Scibetti from TheBusinessOfSports.com to discuss sports business and more specifically sports CRM. Russell will be presenting at SEAT Conference and announce SEAT Conference the presenting partner of the Sports Geek Podcast. We look at Twitter takeovers and how to handle Facebook moderation on your brand or team Facebook page. Full show notes - https://sportsgeekhq.com/podcast/sgp-010-russell-scibetti-on-sports-crm-twitter-takeovers-facebook-moderation-steps/
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Jul 11, 2013 • 38min

Christine Stoffel on SEAT 2013, darker side of Twitter & welcome Manchester United

In this week's Sports Geek Podcast we have a good chat with Christine Stoffel from SEAT about SEAT Conference and announce SEAT Conference as presenting partner of the Sports Geek Podcast, we look forward to seeing you in Kansas City in August. On HarfTime we discuss the darker side of Twitter where fans can get very ugly as we take a look at some of the abuse newly crowned Marion Bartoli received this week. Full show notes - https://sportsgeekhq.com/podcast/sgp-009-christine-stoffel-seat2013-darker-side-of-twitter-welcome-manutd/   
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Jun 30, 2013 • 45min

Twitter Ads, #Origin, YouTube and #NBADraft

In this week's Sports Geek Podcast we have a good chat with Daniel Pinne from Melbourne Storm about using Twitter Ads as part of the advertising mix, look at NRL Origin series and discuss YouTube and where it fits in sports digital landscape. We also catch up with Ed Wyatt on ABC Grandstand to discuss the NBA Draft from a TV and digital point of view. Full show notes - https://sportsgeekhq.com/podcast/sgp-008-twitter-ads-origin-youtube-and-nbadraft-take-2/
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Jun 23, 2013 • 27min

Gnomin Around, Wallabies & Socceroos, Twitter Ads

Recorded this Sports Geek Podcast from the couch as the achilles is on the mend, this week we chat to Travis LoDolce from Oakland Athletics how the activated fans and local sponsors with a Grant Balfour #GnomingAround promotion. We also look at the Socceroos qualifying for World Cup and at the Samsung Stadium activation for the Wallabies Lions Tour. Full show notes - https://sportsgeekhq.com/podcast/sgp-007-gnominaround-wallabies-socceroos-twitter-ads/
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Jun 17, 2013 • 34min

Socceroos connecting with fans and look at LA Kings trash talk

On the mend from achilles surgery, in this week's Sports Geek Podcast we chat to Robert Squillacioti about how the @Socceroos are connecting with mainstream Australia over 3 weeks trying to qualify for World Cup 2014.  Since the NHL Finals we go back into our ABC Grandstand archive with our chat with Dewayne Hankins who at the time was working at AEG Sports with the @LAKings. Full show notes - https://sportsgeekhq.com/podcast/sgp-006-socceroos-connecting-with-fans-and-look-at-lakings-trash-talk/
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Jun 8, 2013 • 25min

Melbourne Storm's Man of Steel and Western Bulldogs developing fans out West

Apologies if you expected a Sports Geek Podcast yesterday but unfortunately an injury caused some delays. Find out more in the podcast, in today's episode we catch up with Daniel Pinne from the Melbourne Storm on Harftime with Daniel Harford and Nick Truelson from the Western Bulldogs joins Francis Leach and I on ABC Grandstand. Full show notes - https://sportsgeekhq.com/podcast/sgp-005-melbourne-storms-man-of-steel-and-western-bulldogs-developing-fans-out-west-2/

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