Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan aka @seancallanan
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Episodes
Mentioned books
Jan 22, 2017 • 43min
What you need to know about esports - Tom Halls
On this week's episode Sean catches up with returning guest, Tom Halls, now Chief Digital Officer at NRG esports. https://sportsgeekhq.com/podcast/what-you-need-to-know-about-esports/
Jan 15, 2017 • 50min
Arsenal fan engagement with Chris Harris
On this week's episode Sean catches up with Chris Harris, Managing Editor (Digital) at Arsenal F.C. https://sportsgeekhq.com/podcast/arsenal-fan-engagement-chris-harris/
Jan 9, 2017 • 45min
Sponsorship and Sports Business with J.W. Cannon
On this week's episode Sean catches up with J.W. Cannon, Senior Project Lead – Sponsorships and Events at UPS and Co-Founder of #SBChat. https://sportsgeekhq.com/podcast/jw-cannon-sponsorship-sports-business/
Nov 10, 2016 • 42min
Nick Truelson on the historic Western Bulldogs premiership win
On this week's episode Sean catches up with Nick Truelson, Chief Commercial Officer for the Western Bulldogs. In the “year of the underdog” in sport, Nick chats with Sean about the Bulldogs historic premiership win, ending the longest premiership drought in AFL history. https://sportsgeekhq.com/podcast/nick-truelson-western-bulldogs/
Nov 7, 2016 • 39min
John McCauley on the challenges of technology vendors
On this week's episode Sean catches up with former guest, John McCauley. John was previously at MLSE in Toronto and is now Managing Director of GJM Media. John chats with Sean about the challenges of technology vendors and how he has worked with multiple vendors over the last few years trying to bring a vision to life. https://sportsgeekhq.com/podcast/john-mccauley-technology-vendors/
Oct 20, 2016 • 56min
Ian Padgham on how to give your brand a fresh look with video
On this week's episode Sean catches up with Vine superstar, Ian Padgham. Ian is an artist and is widely regarded as a Vine expert working with a many global and well known brands. https://sportsgeekhq.com/podcast/ian-padgham-vine/
Oct 13, 2016 • 55min
Scott Kegley from Minnesota Vikings on Vine, Snapchat & LOUD fans
On this week's episode Sean catches up with a previous podcast guest, Scott Kegley. Formerly at San Francisco 49ers and now the Executive Director of Digital Media & Innovation at Minnesota Vikings. https://sportsgeekhq.com/podcast/scott-kegley-minnesota-vikings/
Sep 21, 2016 • 58min
Josh Biren from FamousFan: Sports Start Up Series
This week's episode is the first in our Sports Start Up Series featuring FamousFan. Sean catches up with Josh Biren, Co-Founder & Chief Hustler at FamousFan. Breaking away from our traditional episode format, we take a new approach (think “Shark Tank”) where Josh will pitch what Famous Fan is and Sean will play role of the Sharks asking questions for you, the SGP listeners.
Sep 8, 2016 • 1h
Eric Blankenship from Tampa Bay on membership sales and connecting fans around the globe
Sean catches up with Eric Blankenship, Manager – Vice President of Marketing at Tampa Bay Lightning – Tampa Bay Storm – Amalie Arena on the latest podcast. https://sportsgeekhq.com/podcast/eric-blankenship-tampa-bay/
Sep 1, 2016 • 55min
Joe Gottfried from MLSE on integrating partners in digital
Sean catches up with Joe Gottfried, Manager – Digital Media Sales for Maple Leaf Sports & Entertainment on the latest podcast. On this podcast you'll learn about: Why less partners that do more is better Key rules MLSE partners must follow for digital campaigns What partners are looking for in successful campaigns How important building trust between digital & commercial Why the digital sponsorships needs process for success How to solve the “square peg-round houle” problem when you think a sponsor doesn't quite fit How will sponsor campaigns be affected by Facebook Brand guidelines Why education was important early and remains important as the landscape changes https://sportsgeekhq.com/podcast/joe-gottfried-mlse/
