Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing cover image

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Latest episodes

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Jan 16, 2014 • 48min

Leigh Ellis from #TheStarters and Seahawks fans #TappedIn

On this episode of Sports Geek Podcast I chat with Leigh Ellis from NBA TVs The Starters on producing killer podcasts that helped them break into the NBA and we tap in with Kenton Olson from the Seattle Seahawks as they prepare for the NFL’s NFC Championship game. Full show notes - https://sportsgeekhq.com/podcast/sgp-034-leigh-ellis-thestarters-seahawks-kenton-olson/
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Jan 15, 2014 • 1h 6min

Replay of #SportsConf – #SportsGaming & #SportsData panel

Big thanks to my panelists for making it worth my while getting up at 5am in Melbourne especially in this heat.  Here is a special edition of Sports Geek Podcast with a replay of my Sports Data and Sports Gaming panels. Full show notes - https://sportsgeekhq.com/podcast/sportsconf-replay/
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Jan 10, 2014 • 52min

Kenny Lauer on how Golden State Warriors engage fans & Fiona Green on understanding sports CRM

Action packed Sports Geek Podcast we chat with Kenny Lauer from Golden State Warriors and from London we chat with CRM specialist Fiona Green. Full show notes - https://sportsgeekhq.com/podcast/kenny-lauer-warriors-digital-fiona-green-sports-crm/
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Jan 7, 2014 • 51min

redictions for 2014, Uplause a hit in NYC & Store Financial to help solve loyalty puzzle

On this week's show we chat with Debbie Spillane on ABC Grandstand about what is ahead in 2014.  In our first SEAT Partner Profile I chat with Larry Bush from Store Financial we look at how their retail experience will give sports teams the edge in 2014.  I chat with Heikki Aura from Uplause in Finland about their stadium fan engagement solutions recently installed at Madison Square Garden. Full show notes - https://sportsgeekhq.com/podcast/2014-predictions-uplause-stadium-engagement-store-financial-loyalty/
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Dec 31, 2013 • 36min

A look behind Australian Open (#AusOpen) digital

On the final Sports Geek Podcast of 2013, we chat with Kim Trengove and Daniel Lattimer from Tennis Australia as they prepare for the Australia Open. Full show notes - https://sportsgeekhq.com/podcast/kim-trengove-australian-open-digital/
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Dec 19, 2013 • 31min

How we got 1 Million YouTube views in under 48 hours with Life Size Lego Car

What a busy week it has been at Sports Geek as we have been working hard on a secret project that has taken the internet by storm the last few days.  We have been a patron of the Super Awesome Micro Project over the past 80 weeks, helping a teenage genius Raul Oaida and Melbourne start up guru Steve Sammartino deliver a full sized Lego car to the internet.  On this episode I interview Steve about the project on Harf Time just 2 hours after we launched the video and then catch up with microDomination author Trevor Young about how PR & media has picked up the story as it goes viral. Full show notes - https://sportsgeekhq.com/podcast/sgp-029-how-we-got-one-million-views-in-under-48-hours-super-awesome-micro-project/
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Dec 13, 2013 • 27min

Humour & Twitter, Social Media Year in Review & why Snapchat is not worth it

Cricket takes the headlines again this week but unfortunately for the wrong reasons with a poor tweet offending Indian cricket fans.  We chat with Francis Leach on ABC Grandstand about that tweet and what options teams have when advertising on social media.  We look back at the Year that was on Facebook & Twitter.  I explain why Snapchat is not the right platform for sports and why you shouldn't bother with it. Full show notes - https://sportsgeekhq.com/podcast/sgp-028-humour-twitter-social-media-year-in-review-why-snapchat-is-not-worth-it/
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Dec 1, 2013 • 26min

Summer of Cricket & managing YouTube viral hits

This week on Sports Geek Podcast it’s Cricket season as summer hits down under and England are taking on Australia in the Ashes.  With Francis on ABC Grandstand look at mobile apps and where does audio and live play by play fit in? On Harftime we chat about YouTube, is it just for viral hits? How can sports leverage viral videos. Full show notes - https://sportsgeekhq.com/podcast/sgp-027-summer-of-cricket-apps-youtube-viral-hits/
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Nov 23, 2013 • 43min

Digital and Crisis Management with Essendon FC ‘s Justin Rodski & Marc Bertieri

This week on Sports Geek Podcast we head out to see the new digs for Essendon Football Club in the AFL now named True Value Solar Centre.  I chat with Justin Rodski & Marc Bertieri about the tough year the Bombers had with the ASADA investigation dominating their season and how they plan to bounce back in 2014. On ABC Grandstand with Francis Leach we look at two sides of social media with the #SFBatKid and Sydney FC dealing with trolls. We take a look at new platforms available that teens are migrating to. Full show notes - https://sportsgeekhq.com/podcast/sgp-026-digital-crisis-management-with-essendon-fc-s-justin-rodski-marc-bertieri/
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Nov 14, 2013 • 42min

What does Twitter IPO means for sports and Blue Jackets on Ticketnet

Twitter is now a public company, will it's focus on profits change the experience for sports fans? On Grandstand we discuss Twitter IPO and we discuss strategy how digital plays a big role in fan development. Then we chat with Director of CRM and Analytics at Columbus Blue Jackets Jeff Eldersveld about how he uses Ticketnet to drive more ticketing leads into his database. Full show notes - https://sportsgeekhq.com/podcast/sgp-025-what-does-twitter-ipo-means-for-sports-and-blue-jackets-on-ticketnet/

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