Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan aka @seancallanan
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Episodes
Mentioned books
May 9, 2016 • 40min
Gareth Capon on the power of social video with Grabyo
Sean catches up with Gareth Capon, CEO of Grabyo about the power of social video. Gareth is driving the expansion of Grabyo as broadcasters wake up to the opportunities around short-form live video. Full show notes
Mar 30, 2016 • 55min
Dennis Yu on how the Golden State Warriors are winning the digital marketing game
Sean catches up with Dennis Yu from Blitz Metrics to discuss digital marketing strategies sports teams can use to drive more revenue from social media channels. Full show notes
Mar 7, 2016 • 44min
Federico Smanio on fan engagement at grass roots in Italy’s Lega B
In this episode Sean Callanan chats with Federico Smanio, Head of Digital Transformation and Fan Relationship Management of Italy's Lega Serie B. Full show notes
Feb 22, 2016 • 47min
Micah Hart on Atlanta Hawks & NBA Digital
In this episode Sean Callanan chats with former Atlanta Hawks and NBA digital executive Micah Hart. Full show notes
Feb 15, 2016 • 1h 18min
Blair Hughes interviews Sean Callanan on Sports Geek Podcast
In this episode the tables are turned with Blair Hughes from Audio Boom interviews Sean Callanan. Full show notes - https://sportsgeekhq.com/podcast/blair-hughes-interviews-sean-callanan-on-sports-geek-podcast/
Feb 11, 2016 • 58min
Michael Conley on sponsorship, Australia Day and the return of LeBron James
In this episode Sean Callanan catches up with Michael Conley from Cleveland Cavaliers. Full show notes - https://sportsgeekhq.com/podcast/michael-conley-cleveland-cavaliers/
Feb 2, 2016 • 37min
Peter Holtermann – Tennis, Broadcast & Digital
In this episode Sean Callanan catches up with Peter Holtermann from ESPN and Holtermedia. Full show notes
Jan 18, 2016 • 40min
Anthony Everard on Big Bash League creating young cricket fans
In this episode Sean catches up with Anthony Everard, head of Big Bash League about starting out a new league, cricket and more. Full show notes
Jan 4, 2016 • 38min
Sports Geek guide to social media for athletes
In this episode Sean Callanan reviews how he train athletes to best use social media to connect with fans while maintaining their primary goal – performance on the court/field/track. Full show notes
Dec 11, 2015 • 40min
Eric Fernandez on turning fan passion into brand passion
In this episode Sean Callanan catch up with Eric Fernandez, Founder and Managing Partner of SportsDesk Media. Full show notes
