Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan aka @seancallanan
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Episodes
Mentioned books
Nov 22, 2015 • 40min
TJ Ansley from Portland Trailblazers on Rip City
In this episode I catch up with TJ Ansley, Director of Digital Media at Portland Trail Blazers. Full show notes
Nov 17, 2015 • 26min
OSF 15 recap, Instagram Ads & #AskSportsGeek
In this episode Sean recap recent travels, answer some questions from listeners and what I've learned about Instagram Ads so far. Full show notes - https://sportsgeekhq.com/podcast/osf-15-recap-instagram-ads-asksportsgeek/
Oct 21, 2015 • 39min
Steve Ziff from Jacksonville Jaguars on London, Sales & Arcade Games
Steve Ziff is the VP, Marketing & Digital Media at Jacksonville Jaguars on this podcast he chats about sales programme Jaguars Black, NFL in London and arcade games. Full show notes
Oct 13, 2015 • 39min
Cowbells & Content with Sacramento Kings Andrew Nicholson
Andrew Nicholson is the Senior Director of Digital at Sacramento Kings on this podcast he chats about the Kings 3.0 strategy and how digital is a vital component. Full show notes
Sep 21, 2015 • 39min
Tom Halls filling courts and stands for British Tennis
Tom Halls from British Tennis has two goals, getting people to play tennis and getting fans to attend events like Davis Cup. Sean Callanan chats with Tom the head of digital for Lawn Tennis Association on how digital can deliver both objectives. Full show notes
Sep 21, 2015 • 38min
Charlie Shin on driving MLS CRM journey
Charlie Shin from MLS joins Sean Callanan for the 100th episode of Sports Geek Podcast. Charlie is responsible for the development and execution of league wide CRM infrastructures and CRM initiatives (acquisition, fan engagement, monetization, loyalty) Full show notes
Sep 13, 2015 • 29min
Developing digital maturity in sports business
One of the most interesting sessions at SEAT was the one where Isabelle Perreault from Stratford Managers presented findings from the Digital Maturity Assessment of SEAT 2015 attendees. Full show notes - https://sportsgeekhq.com/podcast/digital-maturity/
Sep 6, 2015 • 28min
Rob Squillacioti – MLS & A-League insights
In the latest podcast, Sean catches up with Rob Squillacioti from FFA on recent trip to west coast of USA. On this Sports Geek Podcast you will learn about: Key themes for Rob from team visits After SEAT Rob suggests, “Don't be consumed by big data” What is football's big advantage in Australia Importance of knowing your brand What is it like to almost be struck by lightning? Full show notes - https://sportsgeekhq.com/podcast/rob-squillacioti-mls-a-league-insights/
Sep 6, 2015 • 36min
Brooke Eaton on balancing global and local marketing
In the latest podcast, Sean catches up with Brooke Eaton, Director Digital Media for Barclays Center and Brooklyn Nets on the challenges balancing global and local marketing. Full show notes - https://sportsgeekhq.com/podcast/brooke-eaton-brooklyn_nets/
Aug 23, 2015 • 34min
Brian Costello connecting the Timbers Army
In the latest podcast, Sean catches up with Brian Costello from Portland Timbers. Having caught up in person in the US, Sean chatted to Brian again recently to discuss his role as Director, Digital Media/Editor in Chief at the Timbers. Full show notes -https://sportsgeekhq.com/podcast/brian-costello-connecting-the-timbers-army
