

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan aka @seancallanan
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Episodes
Mentioned books

Aug 19, 2015 • 40min
Natalle Brown on Lightning Rewards
Sean catches up with Melbourne Storm's Natalle Brown back in Melbourne after Natalle attended SEAT and the Sports Geek pre SEAT Tour. Natalle shares her experiences as well as chats about the Storm's new loyalty program tailored specifically for fans. Full show notes - https://sportsgeekhq.com/podcast/natalle-brown-lightning-rewards/

Aug 12, 2015 • 44min
Russell Scibetti on Developing CRM in Sports
Recorded in New York City Sean catches up with KORE Software's Russell Scibetti his home town after a successful SEAT conference. Full show notes - https://sportsgeekhq.com/podcast/russell-scibetti-kore-software/

Jul 27, 2015 • 41min
#SEAT2015 recap with Greg Oakford from Golf Victoria
On this special episode of the Sports Geek podcast, I wrap up #SEAT2015 with a recap of the conference by chatting with first time attendee and fellow Aussie, Greg Oakford the Marketing and Communications Manager from Golf Victoria. Full show notes - https://sportsgeekhq.com/podcast/seat2015-greg-oakford/

Jul 6, 2015 • 36min
Cricket, Lord’s and Go Pros with Ian Treseder
Lord's Cricket Ground is one of the most revered stadiums in the world, just don't call it a stadium. It is rightly considered the Home of Cricket and will see England and Australia battle for of the most prestigious and smallest trophies in world sports, The Ashes. I catch up with Ian Treseder Digital Manager at the MCC and Lord's to discuss how they are using digital to engage the fans at the ground and at home. Full show notes - https://sportsgeekhq.com/podcast/cricket-lords-and-go-pros-with-ian-treseder/

Jun 29, 2015 • 52min
Tod Caflisch on Red Wings wi-fi rollout at the Joe
Tod Caflisch is the director of IT at the Detroit Red Wings and needed to upgrade wi-fi capabilities of Joe Louis Arena with a short term solution with a new arena to be opened in 2017. Joe Costanzo from Signal Share brings insights on both wi-fi usage and how other verticals like music and events are using Live-Fi to deliver new data. Full show notes - https://sportsgeekhq.com/podcast/tod-caflisch-on-red-wings-wi-fi-rollout-at-the-joe/

Jun 22, 2015 • 42min
Alex Kunawicz on connecting with Liverpool fans globally
Alex Kunawicz is Head of Content for Liverpool FC, he oversees multiple websites and moving a free TV channel to a subscription service amongst a few of the projects he is tackling. Full show notes - https://sportsgeekhq.com/podcast/alex-kunawicz-liverpool/

Jun 14, 2015 • 29min
Pieter Maenhout, understanding fans in Belgium Football
Pieter Maenhout works with the Royal Belgium Football Association as the Fan Relationship Manager as a fan is more than a customer. Full show notes - https://sportsgeekhq.com/podcast/pieter-maenhout-belgium-football/

Jun 7, 2015 • 33min
Pearse Connolly, it’s all about the fan experience
Pearse Connolly has worked at Norwegian Football for past 7 years building out the media capabilities to better deliver to fans and grass roots players in Norway. Full show notes - https://sportsgeekhq.com/podcast/pearse-connolly-norwegian_football/

May 17, 2015 • 32min
Dan Butterly on marketing the Mountain West
Sean has known Dan Butterly for over 15 years, finally Dan makes his way to Melbourne. On this Sports Geek Podcast you will learn: How the Mountain West value data Why the Las Vegas is the destination for basketball tournaments How the Mountain West deliver content to fans without a subscriber model How data helps Dan ensure Mountain West Basketball tournament keeps delivering for fans Will the Mountain West play a Bowl game in Melbourne Full show notes - https://sportsgeekhq.com/podcast/dan-butterly-mountain-west/

May 3, 2015 • 49min
#SBWeek wrap with Etihad Stadium tech upgrades
On this week's podcast, Sean recaps a successful #SBWeek at Etihad Stadium and catches up with North Melbourne captain Andrew Swallow. Full show notes - https://sportsgeekhq.com/podcast/etihad-stadium-wi-fi/