Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan aka @seancallanan
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Episodes
Mentioned books
Apr 8, 2015 • 56min
Scott Kegley on 49ers digital in new Levi’s Stadium
On this week's podcast, Sean chats with Scott Kegley, Director of Digital and Social Media at the San Francisco 49ers. Full show notes - https://sportsgeekhq.com/podcast/scott-kegley-49ers/
Mar 23, 2015 • 1h
#SEATLondon success, Richard Ayers and Andy Dodd on UK sports fans
On this week's podcast, Sean recaps a very successful #SEATLondon. He also catches up with Richard Ayers, the CEO of digital performance accelerator, Seven League and The Football League's Andy Dodd. Full show notes - https://sportsgeekhq.com/podcast/seatlondon-richard-ayers/
Mar 15, 2015 • 40min
David Mackay on building sustainability in sports
David Mackay is a Strategy Consultant in Sports, Media and Entertainment at SPP. Sean chats with David about sports business trends and building sports businesses for long-term success. Full show notes - https://sportsgeekhq.com/podcast/david-mackay/
Mar 8, 2015 • 37min
Danny Keens from Twitter Sports on #CWC15, Ads & more
Sean catches up with Danny Keens, Director of Media Partnerships at Twitter, Australia. Full show notes - https://sportsgeekhq.com/podcast/danny-keens-twitter/
Mar 3, 2015 • 38min
Matt Henry on NRL, Auckland 9s & Origin
Sean catches up with Matt Henry from the NRL (National Rugby League) to discuss digital marketing, Facebook ads and influencer marketing. Full show notes - https://sportsgeekhq.com/podcast/matt-henry-nrl/
Feb 21, 2015 • 53min
Rise of the Millennials
On this week's episode, we recap the #SportsConf discussion about the Rise of the Millenials: Best Practices in Engaging Today's Fan in the Feed with a great panel Jayne Bussman-Wise, Kash Razzagh, Kevin DeShazo, Patrick Cassidy and Valerie De La Rosa. Full show notes - https://sportsgeekhq.com/podcast/rise-of-the-millennials-sportsconf/
Feb 14, 2015 • 54min
Richard Irvine and NZ Black Caps ready for #CWC15
This week Sean catches up with Black Caps' Digital Manager, Richard Irvine about how they are getting ready for the Cricket World Cup. We also recap a very successful Asian Cup with Matt Bartolo. Full show notes - https://sportsgeekhq.com/podcast/richard_irvine_nzblackcaps/
Feb 10, 2015 • 28min
Rebranding a sports team: Melbourne United
In a special but very quick interview Sean catches up with Melbourne United's Vince Crivelli on the rebrand of Tigers to United. Gary Vanyerchuk makes a quick appearance thanks to his excellent #AskGaryVee Podcast, listen in for Sean's take on it. Full show notes - https://sportsgeekhq.com/podcast/melbourne_united_rebrand/
Jan 31, 2015 • 52min
Paul Greenberg championing CRM in sports
Paul Greenberg is affectionately known as the Godfather of CRM, his book “CRM at the Speed of Light” serves as the textbook for most universities around the world. Sean chats with Paul about CRM trends and what sports can do with data. Full show notes - https://sportsgeekhq.com/podcast/paul-greenberg-crm/
Jan 26, 2015 • 51min
Dan Migala on Big Bash success and Christine Stoffel on Melbourne and SEAT
Dan Migala works with plenty of sports teams in his role with Property Consulting Group so why is a US sports business guy talking about cricket? Dan helped Cricket Australia develop Big Bash League as a new sports entertainment option for sports fans. Also on this week's podcast Sean chats with Christine Stoffel from SEAT who has been in Melbourne for a busy week of brainstorming and networking. Full show notes - https://sportsgeekhq.com/podcast/dan-migala-on-big-bash-league/
