Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan aka @seancallanan
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Episodes
Mentioned books
Jan 16, 2015 • 48min
Toronto digital with John McCauley
John McCauley holds a unique role in sports working at MLSE (Maple Leaf Sports & Entertainment) he oversees teams in multiple leagues (NHL,NBA & MLS) and sports stadiums (Air Canada Center) in Marketing, CRM, Digital Media and business development, that is a MASSIVE job. Sean caught up with John to discuss it. Full show notes - https://sportsgeekhq.com/podcast/toronto-digital-with-john-mccauley/
Jan 8, 2015 • 59min
Sports Geek Origin Story
Sean in interviewed by Dom McKenna at The Entrepreneur Club Melbourne event and you'll find out how Sports Geek got started. Full show notes - https://sportsgeekhq.com/podcast/sports-geek-origin-story/
Dec 22, 2014 • 32min
Michael Brown on a life in sports business, now it’s time for Asian Cup
On this week's episode, Sean chats with Michael Brown, CEO of the Asian Cup Local Organising Committee as part of the Sports Geek CEO series. In the lead up to Christmas some people are winding down but not Michael Brown and his team at the Asian Cup with a major football tournament on 9th January 2015 his team are working through a large to-do list before it starts. Full show notes - https://sportsgeekhq.com/podcast/michael-brown-asian-cup/
Dec 14, 2014 • 1h 4min
Bryan Srabian on digital the San Francisco Giants way
In a long overdue chat Sean catches up with Bryan Srabian, Digital Digital Media at the San Francisco Giants about his role at the Giants and how digital has changed over the years. Full show notes - https://sportsgeekhq.com/podcast/bryan-srabian-giants/
Dec 8, 2014 • 1h 3min
Fiona Green on understanding your fans using CRM
This week on Sports Geek Podcast we chat with Fiona Green about Sports CRM and understanding the CRM process over the tools used. Full show notes - https://sportsgeekhq.com/podcast/fiona-green-sportscrm/
Nov 28, 2014 • 1h 2min
Adam Bader on engaging Real Madrid digital fans
This week on Sports Geek Podcast we chat with Adam Bader about his time at Real Madrid growing the digital platforms to reach Real Madrid fans around the world. Our thoughts and prayers go out to Phillip Hughes family and our friends in the cricketing industry. Full show notes - https://sportsgeekhq.com/podcast/adam-bader-real-madrid-social-media/
Nov 24, 2014 • 28min
2015 Trends: Paid vs Earned & Sports Geek Mailbag
This week I dive into the Sports Geek Mailbag to answer YOUR questions, including: Will Twitter Instant Timeline attract new users? Will Twitter users hate “while you were away” tweets? Facebook clamps down on promotional posts what does this mean? Trends for 2015 – Paid vs Earned Media Should I write a book? Full show notes - https://sportsgeekhq.com/podcast/paid-vs-earned-media/
Nov 16, 2014 • 60min
Finn Bradshaw on Cricket Australia digital revamp
This week I catch up with Finn Bradshaw about his background in News, his time at the Herald Sun, how Australia won back the Ashes during his first year with Cricket Australia as well as the role that the new Cricket Australia website will play for the new season ahead. Full show notes - https://sportsgeekhq.com/podcast/finn-bradshaw-cricket-australia-digital/
Nov 9, 2014 • 54min
Russell Scibetti on Sports CRM & Business of Sports
This week I catch up with Russell Scibetti about his sports business career, his time at the NY Jets and now in his new role at Kore Software. Full show notes - https://sportsgeekhq.com/podcast/russell-scibetti-sports-crm/
Nov 2, 2014 • 48min
Rob Squillacioti on A-League’s hot start to season 10
Season 10 of A-League has kicked off with bigger crowds, bigger TV ratings and bigger buzz, I catch up with Rob Squillacioti to discuss scheduling, fan experience and football. On ABC Grandstand Francis Leach and I discuss the NBA season and my new hero Rikk Wilde. Full show notes - https://sportsgeekhq.com/podcast/rob-squillacioti-aleague/
