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Startups For the Rest of Us

Latest episodes

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Aug 29, 2023 • 34min

Episode 676 | Exit Valuations, Choosing Between Ideas, and More Listener Questions

Explore the high stakes of B2B SaaS valuations and why they seem inflated in today's market. Learn how to choose between competing software ideas and why it's best to avoid starting a two-sided marketplace. Get practical tips on validating your idea before diving in, and uncover the intricacies of co-founder equity splits. Delve into the effectiveness of building an audience through podcasts or YouTube before launching. This is chock-full of insights for aspiring entrepreneurs navigating the world of software startups.
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Aug 22, 2023 • 34min

Episode 675 | Storytelling as a Sales Superpower (Book Recommendation)

Stephen Steers, an author dedicated to helping startups refine their sales techniques through storytelling, joins the conversation. He shares insights from his book, highlighting his storytelling "AREA" framework that enhances emotional engagement in sales. The duo explores the concept of the problem stack and when founders should delegate sales tasks. They also discuss the critical nature of customer validation and the significance of humor in connecting with clients, making difficult lessons more approachable.
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Aug 15, 2023 • 44min

Episode 674 | SparkToro Pays Back Investors, When to Raise Funding, and X.com (Hot Take Tuesday)

Einar Vollset, a funding models expert, and Tracy Osborn, a social media trends analyst, join the discussion this week. They dive into Elon Musk's rebranding of Twitter to X, exploring its implications and the mixed reactions it received. The conversation shifts to Instagram's launch of Threads and SparkToro's unique funding model, highlighting their decision to pay back investors. They advocate for a cautious approach towards venture capital, weighing pros and cons to help startups navigate the funding landscape effectively.
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Aug 8, 2023 • 51min

Episode 673 | Lifetime Plans vs Subscriptions, Testing an Idea With a Landing Page, and More Listener Questions

Ruben Gamez, founder of SignWell, brings his expertise to the conversation, shedding light on the intricacies of SaaS pricing models like lifetime deals versus subscriptions. They explore the merits of pay-as-you-go options and the importance of testing ideas via landing pages. Additionally, Ruben discusses marketing strategies tailored for specific user needs and the vital role of direct customer feedback in validating product concepts. The duo also analyzes the challenges of standing out in saturated markets while balancing customer requests with long-term goals.
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Aug 1, 2023 • 41min

Episode 672 | Bootstrapping, Building, Buying, and Selling SaaS Companies

Jon Hainstock, an M&A advisor at Quiet Light with a rich background in bootstrapping and selling SaaS companies, delves into his journey with ZoomShift, from college project to successful exit. He discusses the emotional rollercoaster of selling a profitable business and the strategic considerations for founders post-sale. Jon contrasts the benefits of buying versus building, shares insights on avoiding common pitfalls in acquisitions, and emphasizes the importance of a thoughtful approach to investing in SaaS.
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Jul 25, 2023 • 24min

Episode 671 | Working on What Matters, Left-handed Threads, and Being Lucky (A Rob Solo Adventure)

In this engaging solo adventure, Rob Walling emphasizes the importance of stepping out of comfort zones to make a real impact in startups. He shares a fascinating discovery about left-handed threads and their surprising relevance to entrepreneurship. Rob also tackles the myth of luck in audience building, advocating for hard work and persistence instead. This episode is packed with insights on growth strategies and the mindset necessary for success in the SaaS world.
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Jul 18, 2023 • 26min

Episode 670 | Relying on Luck, Avoiding Burnout, and Bad Player vs. Bad Instrument (A Rob Solo Adventure)

In this insightful conversation, a seasoned entrepreneur discusses the delicate balance of luck, hard work, and skill needed for success. He shares personal experiences with burnout, offering strategies to navigate mental well-being in high-stress environments. The podcast also draws intriguing parallels between quality music instruments and effective marketing strategies, emphasizing the importance of experience in overcoming business challenges. Listeners gain valuable insights on delegation and a growth mindset as essential elements for thriving in the startup world.
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Jul 11, 2023 • 37min

Episode 669 | 10 Years to Overnight Success: Bootstrapping to a Multi-Million Dollar Exit

Rick Hymanson, founder of detamoov and former leader of Shugo, shares his fascinating entrepreneurial journey. He describes the emotional rollercoaster of exiting Shugo, dubbed 'ten years to overnight success.' Rick discusses the strategic pivot that led to product-market fit and building his SaaS business alongside a day job. He emphasizes the importance of intellectual property in driving value and reflects on the community support that paved the way for his next venture. Tune in for insights on navigating startup challenges!
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Jul 4, 2023 • 50min

Episode 668 | 9 Key Takeaways from MicroConf U.S. 2023 in Denver

Discover the vibrant takeaways from the recent MicroConf US 2023 in Denver. Founders share their struggles in a supportive environment, highlighting the importance of mental health. Experience the innovations that led to the new 'Chaos Lunch' format! Dive into the motivations behind launching SaaS businesses, where personal freedom and community play key roles. Plus, enjoy insights on authentic Twitter engagement for sustainable growth, all sprinkled with humorous moments from the event!
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Jun 27, 2023 • 31min

Episode 667 | Increase Your Exit Price by Decoupling Yourself from Your Business with John Warrillow

John Warrillow, author of Built to Sell, joins to discuss his newest venture, VidGuide, a tool for creating effective Standard Operating Procedures (SOPs). He reveals his motivations for launching VidGuide and the importance of validating SaaS ideas. The conversation highlights how well-structured SOPs can increase a business's exit price and shares success stories of others utilizing SOPs effectively. John also dives into the challenges of customer validation and enhancing user adoption of new software solutions.

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