Startups For the Rest of Us

Episode 706.5 | Rethinking My Most Common Advice

7 snips
Apr 1, 2024
The host challenges conventional wisdom by suggesting that lowering prices could attract a larger customer base. They delve into the advantages of a B2C business model, emphasizing its reach. Expanding on past ideas, they re-evaluate the benefits of launching multiple products simultaneously to discover what resonates with audiences. The episode offers a playful twist, celebrating April Fool's Day while encouraging fresh perspectives in entrepreneurship.
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ADVICE

Lowering Prices

  • Rob Walling reconsiders the SaaS pricing strategy.
  • Lowering prices can expand your market and reduce support burden.
ADVICE

B2C SaaS

  • Rob Walling challenges the B2B SaaS dogma.
  • Explore the B2C model for broader reach, virality, and relatability.
ADVICE

Two-Sided Marketplaces

  • Bootstrapping two-sided marketplaces is easier than you think.
  • Connecting two audiences simplifies value delivery and expands your market.
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