Ruben Gamez, an expert in prosumer SaaS and customer segmentation strategies, joins to tackle listener queries. They uncover tactics for attracting early customers without an initial audience and compare the nuances of horizontal versus vertical product strategies. The duo dives into the pros and cons of no-code development, emphasizing immediate gains versus long-term scalability. Gamez also shares insights on catering to both prosumer and enterprise clients, highlighting the importance of versatile pricing and understanding customer needs.
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volunteer_activism ADVICE
Early Customer Research
Research your target market before building a product, focusing on their needs and pain points.
Talk to potential customers directly, including founders in the same space, to gain valuable insights.
volunteer_activism ADVICE
Leveraging Online Communities
Observe online communities related to your target market to understand their discussions and pain points organically.
Chime in thoughtfully to offer help and gather more insights, but avoid overt self-promotion.
volunteer_activism ADVICE
Utilizing Small Networks
Leverage existing social media presence, even a small one, to find potential customers in your target market.
Use a call to action to learn more and post to your audience in various spaces to reach more people.
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In episode 711, join Rob Walling and Ruben Gamez as they answer listener questions. They chat about finding early customers without an audience, how to approach horizontal vs. vertical product spinoffs, and some considerations for No Code development. They also discuss the challenges of serving prosumer SaaS, the importance of understanding customer segments for pricing strategies, and the dual funnel approach for catering to different customer tiers.
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Topics we cover:
2:00 – Strategies for finding your first users when you don’t have an audience
10:42 – Positioning yourself to compete well against others
12:25 – Jumping into SEO before having a product
18:42 – Exporting No Code projects
24:15 – Choosing between a vertical or horizontal product spinoff
33:55 – Building a B2P, “business to prosumer” product
42:53 – How to make lower pricing tiers work outside of B2B
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!
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