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Startups For the Rest of Us
Episode 711 | Finding Early Customers, Horizontal vs. Vertical, Prosumer SaaS, and More Listener Questions (with Ruben Gamez)
Apr 30, 2024
Ruben Gamez, an expert in prosumer SaaS and customer segmentation strategies, joins to tackle listener queries. They uncover tactics for attracting early customers without an initial audience and compare the nuances of horizontal versus vertical product strategies. The duo dives into the pros and cons of no-code development, emphasizing immediate gains versus long-term scalability. Gamez also shares insights on catering to both prosumer and enterprise clients, highlighting the importance of versatile pricing and understanding customer needs.
51:32
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Quick takeaways
- Finding early customers requires thorough community research to uncover pain points and engaging outreach framed as research instead of direct sales.
- Choosing between vertical and horizontal market strategies involves balancing niche advantages against broader reach and potential competition challenges.
Deep dives
Engaging Early Users Without an Audience
Building a SaaS product without an existing audience poses initial challenges, but effective strategies can help founders connect with potential early users. Rather than relying solely on social media, founders should conduct thorough research within relevant communities, such as subreddits or Facebook groups, to listen and observe discussions about pain points before approaching users with specific questions. Establishing connections through platforms like LinkedIn or Twitter can be beneficial, especially if founders frame their outreach as research rather than direct sales. By engaging with individuals who already possess industry knowledge, including former founders, founders can gain invaluable insights into the market, thereby informing their marketing strategies.
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