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Episode 711 | Finding Early Customers, Horizontal vs. Vertical, Prosumer SaaS, and More Listener Questions (with Ruben Gamez)

Startups For the Rest of Us

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Challenges and Strategies in Customer Research Through Advertising

This chapter explores the complexities of leveraging Twitter ads for effective customer research, focusing on gathering data through pre-qualification surveys rather than immediate sales. It also highlights the importance of incentives for participation and features a sponsorship segment on a developer recruitment service, discussing their benefits and client guarantees.

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