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Episode 711 | Finding Early Customers, Horizontal vs. Vertical, Prosumer SaaS, and More Listener Questions (with Ruben Gamez)

Startups For the Rest of Us

CHAPTER

Navigating SaaS Strategies: Pros and Cons

This chapter explores the journey of a freelance software developer as he navigates the decision between vertical and horizontal market strategies for a SaaS product. The discussion delves into the implications of each approach, including pricing models, sales processes, and addressing the needs of different customer segments, notably prosumers. Through personal insights and real-world examples, the chapter emphasizes the importance of market research in shaping effective growth strategies while managing challenges like customer churn.

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