14min chapter

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Episode 711 | Finding Early Customers, Horizontal vs. Vertical, Prosumer SaaS, and More Listener Questions (with Ruben Gamez)

Startups For the Rest of Us

CHAPTER

Engaging Early Users in SaaS

This chapter addresses strategies for engaging early users of a SaaS product without an established audience. It highlights the importance of market research, understanding user needs, and leveraging online communities for insights. The discussion also covers the significance of competitor analysis and evolving marketing strategies in a competitive landscape.

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