When I first got to know Mario Marchese, aka Mario the Maker Magician, nearly a decade ago, he had already achieved some success as a children's birthday party magician (including performing for many NYC celebrities). Mario now has a full stage show, selling out theatres and festivals in NYC, London, Edinburgh, and Adelaide. He's won awards from the Magic Castle and has appeared on Sesame Street, Blue Peter, and The Tonight Show.Here’s a bit of what we cover in today’s entertaining, inspiring conversation between friends:How Mario went from teaching elementary school, to performing as a weekend magician, to running his own business (alongside his brilliant, visionary wife, Katie Marchese);Learning how to bring more of his genuine self (and his personal style) to his shows;An overheard comment that changed his life; Building his own show, quite literally;The celebrity moment that helped his dad finally understand;Shifting gears from living rooms to theatres (and learning how to fill them!);The four minutes of every show that make it all worthwhile;What it all means to Mario (and, hopefully, to his audiences);Why less is sometimes more.Find Mario at:https://www.mariothemagician.https://www.instagram.com/mariothemagician Books:The Maker Magician's Handbook: A Beginner's Guide to Magic + MakingRobot Magic: Beginner Robotics for the Maker and Magician❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

Welcome back to “Let’s Talk About Brand”! My 2023 was a little bit hectic; I did manage to get some incredible episodes released in autumn 2023…and then I didn't pick it back up. But I’ve finally got my feet under me again. And I'm back with a brand new format—one that I’m debuting today with myself as guest!On this season’s episodes, my guests will first lead us through their own personal brand development. Then, I’m going to take them through a few of the deeper questions I go through with my clients to get to the heart of their genuine personal brand: their motivations, the value they bring, all that good stuff.Let's get to it.My career journey before I built my own personal brandTwo life-changing things that happened when I became a full-time journalistHow I leveraged my personal brand to launch a new careerHow Christine Gritmon Inc. has changed since May 20162020: amazing; 2021: awful; 2022: employed; 2023: laid offRe-embracing my personal brand in 2024Why I do what I doThe deeper needs people who work with me haveWhat I truly deliverBringing more personal elements into your personal brandI’m so excited to start the season. Let's go!https://www.gritmon.com/ltab/s5e1cgritmon❤️ Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

Michael Stelzner, founder of Social Media Examiner, shares his personal brand journey from white papers to social media success. He discusses building strategic relationships, balancing multiple brands, curating conference speakers, and his current mission in the industry.

This week I’m excited to talk to fellow brand designer, Liz Mosley!Liz was originally a stationary designer before recognizing her knack for branding creatives. We’re going to talk about how she first became an entrepreneur with her stationary business and how she ultimately transitioned into brand design. She’s going to share with us important considerations when branding for creatives because it is a bit different from other types of personal branding.We are also going to talk about the evolution of Liz's own personal brand, and we’re going to get to the things that she has learned from her own podcast, Building Your Brand.Tune in as we talk about: [00:00] Welcome Liz Mosley![02:26] How did Liz come to focus on branding?[07:09] What has it been like for Liz to brand herself?[09:06] How did you brand Liz Mosley Designs when it was a stationary company[15:30] How it's different working with a fellow creative on the creative elements of their brand? [18:42] What are the elements that creatives need to have in their branding? [23:04] The story of Liz's brand transition[27:30] How has Liz's podcast fit into her brand?[31:20] Connect with Liz MosleyContact Liz MosleyPodcast: Building Your Brand - https://www.lizmosley.net/podcastWebsite: Liz Mosley Design - https://www.lizmosley.net/Social Media at LizMMosleyGet Started on Your Personal Brand Journey with my Prework Workbook here: https://www.gritmon.com/preworkFollow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

In this engaging conversation, Sarah Scott, a personal brand coach, shares her journey from healthcare consulting to podcast management. Listeners learn the importance of niching and how personal experiences shape branding. Sarah emphasizes the need for intentional preparation in public speaking and discusses the challenges and joys of podcasting. The conversation also highlights strategies for building authentic connections and the role of storytelling in amplifying voices, particularly those of women in the industry.

Today I'm really excited because I'm so happy to have finally had this conversation with Kaitlyn Barclay. Kaitlyn Barclay is the CEO and co-founder of Scout Lab, which is an agency that helps startups with their branding, communications, and marketing. The focus of her work is on founders in addition to being one herself. Kaitlyn and Scout Lab especially work with founders who have a mission behind their work, whether it's planetary health or actual health. She works with and advises founders who stand out in their fields. Many of whom are women, people of color, and part of the LGBT+ community. So today, Kaitlyn and I are going to discuss the development of her personal brand, which really started with developing her reputation in the market by doing the work and absorbing as much as she could from other startup founders. She talks about what influenced her to become an entrepreneur and how storytelling is such a large part of building a brand. And finally, we're going to hear from her about how she put together her personal brand, how that is influenced by being a co-founder and the things that she personally struggled with.Tune in as we talk about: [00:00] Welcome Kaitlyn Barclay![03:37] Where did your career start, and how did it get to that point?[07:09] Why did Kaitlyn decide to work with other companies first, rather than starting her own company? And how did that help you later? [10:41] How did Kaitlyn's reputation get her into FitMob?[13:21] Why is it that Kaitlyn decided to focus on building brands for startups? What is the focus of Scout Lab?[15:50] How did Kaitlyn's personal brand change when she made the shift from consultant to agency founder?[19:05] How does a two-founder brand work when it comes to those personal brands and how do those personal brands serve the agency?[23:03] How does Kaitlyn help founders tell their stories?[25:59] How does Kaitlyn help founders find the balance between professional and personal stories while highlighting their differences?[28:22] Does a founder's personal brand help them build trust for investors and partners?[31:00] What do you personally as Kaitlyn struggle with or have you struggled with the most in the past when it comes to your own personal brand? [34:06] How to connect with Kaitlyn BarclayContact Kaitlyn BarclayWebsite: Scout Labs - https://www.scoutlab.com/Email:Kaitlyn@scoutlab.com Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

Kate DiLeo, owner of Brand Trifecta, shares insights on building brand messaging for personal, B2B, and B2C brands. She discusses the importance of brand authenticity, evolving from aspirational to relatable branding, and the rise of personal branding within organizations.

On today's episode, I want you to be inspired by the personal brand story of George B. Thomas. I first encountered George when he was on stage hosting the Inbound conference by HubSpot. George has such a great energy, and he brings so much value to many people in so many different ways, not just as a HubSpot expert, but also in the way he talks to people and cares about people's lives. Today we are going to talk about how he first grew his personal brand by aligning himself with other companies and what that led to. We're going to talk about his adventures within agencies and how they helped him to continue to evolve his brand. Then we will talk about the next phase of his career as he launches his own agency and how all that work became the unknown foundation that allowed him to launch quickly. Finally, we talk about his newest initiative that goes beyond his agency work and speaks to the core of what he's always been about, which is,  corralling untapped human potential and encouraging others to go for it the way others have encouraged him along his journey.Tune in as we talk about: [00:00] Welcome George B. Thomas![04:34] How did George start his personal brand?[07:51] Personal Brand Lesson: Be very careful that you don't let what you think are weaknesses stop you, because many times what you think is a weakness can be your strength.[09:14] What was George doing (before video, podcasting or any internet content) that captured the attention of Marcus Sheridan? [11:03] Personal Brand Lesson: If you’re sitting in an organization you can become a leader. You can be a thought leader. Even if you're not the owner, even if you don't work for the organization that you're teaching the things around, that's the power of building a personal brand inside of the organization. [15:31] When it comes to building a personal brand remember that different people engage with different types of humans. So its not a competition with others - you are just reaching the people you were meant reach and others are reaching the ones they are meant to reach.[19:42] How George decided to start his own agency and how the work he had done on his personal brand helped him launch quickly. [24:07] How does George decide what opportunities he is going to align himself to? [29:18] What is next for George? Geroge B. Thomas PodcastHubHerosBeyond Your DefaultFollow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

Have you ever wanted to have a bigger impact on your personal brand? Have you thought the only brands that can have a big impact on our culture are the big consumer brands? Think again!Today I’m talking with Emmanuel Probst about exactly that. One of the best ideas that we talk about is how your personal brand is a vessel for an idea. It is a way to relate to people and to express yourself and who you really are. To do that we first define what a brand and culture is and we discuss what it means to make a measurable change in a culture. We also talked about how you find the message that your brand will be the vessel for. Then we wrap it up with a marketing lesson from Picasso. Emmanuel Probst is the head of global thought leadership at Ipsos (one of the largest market research firms). He also teaches brand strategy at UCLA, and he's the author of "Assemblage: The Art and Science of Brand Transformation." Tune in as we talk about how personal brands can make an impact: [00:00] Welcome Emmanual Probst![03:09] How do you define a brand?[06:52] How do you define culture?[08:22] At what point are you considered to have a personal brand?[11:20] Should you follow your gut or data when it comes to marketing your brand?[14:02] Is there a separation between the person inside the brand and they things that are selling?[17:51] How can you find the core message for your personal brand?[21:20] What roles do influencers play? [24:46] What marketing lessons can we learn from Picasso?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

What comes to mind when you think of personal brand design? Is it fonts? Colors? Logos? Images? Templates? All of the above? Or maybe none of the above? That is not all that uncommon, a lot of people, when they think of design, they think of a consumer brand or something like that, or, some big corporation, but personal brands also need some design love too.Today I’m talking with brand designer, Amy Walker from Bloom Creative about,what goes into brand design, what type of visual branding is useful for a personal brand to have, what brand parameters make sense for a personal brand to have and so much more!While there are no hard and fast rules when it comes to personal brand design, Amy has worked with many people to design their personal brands, so she's going to tell us her expert opinion on what are good things to think about when it comes to designing your personal brand.Tune in as we talk about the following design choices for personal brands: [00:00] Welcome Amy Walters![02:36] What is the core of every personal brand design?[04:05] How does color psychology play into selecting a brand color?[10:22] What is important when it comes to visual branding for personal brands?[13:03] Should personal brands have a logo?[18:08] How do photography and brand images come into play with personal branding?[20:39] What are some of the digital assets that are needed for a personal brand design? [24:11] What is included in a personal brand design guide? [26:03] What are the limits for colors and fonts in a personal brand?[30:03] What should be taken into consideration as a brand evolves over time?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.