Welcome to the Season 4 premiere of Let’s Talk About Brand! I’ve been talking to today’s guest for a couple of years now about coming on the program–and I have to say, it's a much more interesting story now than it would have been when we first started talking about having him on. He has done so much more with his personal brand! We can’t wait to share with you the lessons he’s learned along the way.If you are part of #MarketingTwitter, you definitely know his name. And I, for one, happen to love how he shows up with a point of view that he can back up with experience.I am excited to welcome Jack Appleby! Tune in as we talk about:[00:00] Introductions[01:43] Welcome Jack Appleby![04:41] When working to build a personal brand, freely share your insights to build a community that will help you establish a strong personal brand.[06:21] How did Jack develop from a horribly socially anxious kid to leading a community of followers who feel connected to him?[08:48] What was the moment when Jack realized what he was building could create bigger opportunities for himself (and the companies he worked for)?[15:02] Jack never started out to be a content creator; when was he ready to take the leap and become one?[17:22] How did Jack have the confidence to take over Future Social from Morning Brew?[23:23] The internet can be a terrible place, so how does Jack prevent it from holding him back? What advice does he have for younger marketers who are starting to build their brands on social media?[25:59] Jack Appleby: Basketball Star? What lessons has Jack brought with him to build a completely different kind of audience?[34:13] What three things does Jack recommend you do to grow your LinkedIn community?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

It’s the season 3 finale of Let’s Talk About Brand, we have a very special guest, Pat Flynn from Smart Passive Income. Pat shares his journey of unintentionally building his personal brand after being laid off from his architecture job. He started sharing his knowledge and experiences on SmartPassiveIncome.com, teaching others how to build successful websites and earn passive income. But Pat's journey goes beyond just building a personal brand. He emphasizes the importance of community and collaboration in content creation. We delved into Pat's personal story and extracted valuable lessons on building a brand, business, and community. Pat Flynn is a successful entrepreneur and passive income advocate. He believes that passive income is achievable through upfront work and strategic automation. Pat has a diverse portfolio of passive income sources, including books, online courses, workshops, and YouTube channel revenue. His dedication and hard work have led to a seven-figure per year income.Tune in as we talk about:[00:00] Introductions[02:21] Let’s clarify this, what is passive income (and what is it not)?[06:45] What was Pat Flynn’s first entrepreneurial venture?[4:24] Learn more about some of Pat’s income streams[10:26] How did Pat start to build his personal brand?[14:47] How did Pat move his personal brand into a company brand?[21:46] Pat tells us about the development of Deep Pocket Monster.[19:00] What does Kimmy look for in the brands that she wants to invest in?[22:01] We talk about why Kimmy started her own skincare line rather than invest in one and what the experience of launching a new brand was like.[28:22] Kimmy gives three pieces of advice to someone looking to build a new brand.Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Regardless of which type of brand you are building, you are ultimately building a brand to resonate with people. Understanding those people and what will resonate with them is a hugely important part of branding. And today's guest, Kimmy Scotti has built brands from her own personal interests and as an investor in other people's brands.Today we're gonna talk about what goes into brand building, what you really need to know if you're going to be building a brand, what the important elements of her brand are, and what she looks for as an investor.Today’s guest is Kimmy Scotti. She is the co-founder of Fig.1, a serial entrepreneur and venture capitalist, is a self-ascribed skincare obsessive. She is also a founding partner at 8VC where she focuses on consumer and healthcare investments.Tune in as we talk about:[00:00] Introductions[03:34] On a personal level, what are some brands that were part of Kimmy’s earliest experiences with brand affinity?[05:43]  Kimmy tells us about the accidental way she started her jewelry business at the age of 15.[10:01] How did Kimmy become an investor and start 8VC?[14:23] When you are highly creative how do you learn when to step in or stay out of a brand you are investing in?[16:21] How does Kimmy advise on brands that are not in her area of expertise?[19:00] What does Kimmy look for in the brands that she wants to invest in?[22:01] We talk about why Kimmy started her own skincare line rather than invest in one and what the experience of launching a new brand was like.[28:22] Kimmy gives three pieces of advice to someone looking to build a new brand.Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

In this episode I am speaking with Jonathan Trimble, founder of And Rising, to discuss the topic of conscious brands. Jonathan shares insights from And Rising's work in the consciousness space, ensuring both positive impact and founder well-being. We delve into the importance of a brand's consciousness and how it relates to consumer self-identity. The conversation highlights the shift in brand storytelling, with an increased focus on product origins and sustainability. We also discuss the focus that brands must have on putting functionality first for eco-friendly products and the need to offer superior alternatives. Jonathan emphasizes the importance of providing opportunities for consumers to engage with brands beyond purchasing products. He also shares his hope for a future where regenerative business models dominate. The episode wraps up by talking about the challenges faced by founders in maintaining their well-being and balancing their mission with self-care and how And Rising is helping. Tune in as we talk about:[00:00] Introductions[02:49] Jonathan tells us about what And Rising is all about and what conscious branding and conscious companies mean to them.[07:09]  How do brands drive consumption of their products while also framing it as something that will actually is making a perceptible difference in the world?[10:15] How does And Rising make sure that the brands they are working with aren't just talking the talk, but are actually walking the walk of consciousness as a brand?[15:08] How much of the operational details should be shared with the consumer when marketing and branding a conscious brand?[19:28] How do companies make sure they don't niche down too far into only the most hardcore consumers with their messaging?[20:36] What are some ways that brands can get consumers engaged that don’t include purchasing?[25:51] How do founders of conscious brands differ from ordinary founders?[29:19] How does And Rising work with founders to make sure that they're not just making the world a better place, but that they're able to be in a good place in the world as well?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

It's one thing for you to tell people what your brand is, who you are, and what you're about, but it's another thing to show it. And showing it is really what people actually care about. Because let’s face it consumers have pretty sensitive bullshit detectors in this stage of capitalism, shall we say. So it's more important than ever for brands to make sure that they are walking the talk and not just using it as a branding tool.Today we are having a fantastic conversation about how your brand's core beliefs drive the behaviors that in turn drive your brand.   Today’s guest is Tamsen Webster. Tamsen is part keynote speaker, part message strategist -- and all about building big ideas. She has combined 20 years in marketing, 13 years as a Weight Watchers leader, and four years as a TEDx Executive Producer into a simple way to change how people see, and what they do as a result.Tune in as we talk about:[00:00] Introductions[03:12] What is a brand?[04:29]  What are some of those actions that companies take that give people these experiences that inform the brand impression?[07:31] Are we expecting too much of brands today? Especially as we seem to anthropomorphize them so much more.[17:16] How do brands really speak to their audience without it feeling like they are trying to hard to “fit in” with them?[22:36] How can companies make sure that the actions they are taking to create their brand and impression are actually going to create that impression that they hope for?[34:08]  In conclusion, Tamson Webster, what question does your personal brand answer? How does it answer it? And what are your beliefs that drive what behaviors that drive what brand?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Today is all about branding with influencers. If used properly, influencer marketing can be an incredible tool to help build your brand. Or if you want to be an influencer, it can be an incredible part of your personal brand. But whether you are the influencer creator or you're the consumer brand who is working with them, you have to be really, really careful to make sure that that influencer marketing partnership is going to build both brands in the right way.   Today’s guest is Yash Chavan, the founder of SARAL: The Best Influencer Marketing Tool on the Planet right now.Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

This week's conversation about brand conversations was a really, really great conversation. Our guest, Brooke Sellas, literally wrote the book on brand conversations, and this is such an important part of both customer care and brand impression.We talked about different ways that those conversations can take place, whether it is in public, on social media, on dark social, or one-on-one. We talk about the team that you should have in place and how you should prepare them to make sure that those conversations put the best foot possible forward for your brand, and we delved into emerging technologies such as Chat and AI when it comes to customer conversations.  You won’t want to miss this conversation about conversations.Today’s guest is Brooke B. Sellas. She is the founder and CEO of B Squared Media LLC, which is a social-first marketing agency that has a special focus on customer care. She is also the author of the book Conversations That Connect.Tune in as we talk about:[00:00] Introductions[02:40] How did conversations become the focus?[05:47]  Should the social media team be separate from the customer care team and even the sales team?[07:39] What are the different types of conversation that happen with brands on social?[11:51] Is social media a sales channel or a branding channel?[13:59] Should social media managers be trained in sales or should companies have sales teams that step into social conversations?[18:30] What are Brooke’s feelings about the use of chatbots and AI in brand conversations?[22:45] When should brands step into conversations found through social listening?[24:57] In Brooke’s opinion where should conversations take place on dark social or in public?[26:39] What are some of the common things that brands are missing and what should they be taking advantage of in conversationsFollow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Do you know what Beyonce, Jesus Christ, and Patagonia have in common? They all have brands that have shaped the culture that surrounds them. In today’s branding conversation, I am talking to Dr. Marcus Collins. We talk about what your brand needs to do if you want to fit into a certain cultural framework, and especially if you want to smash it and really forge your own path within the culture. Today’s guest is Dr. Marcus Collins, he studies cultural contagion and meaning-making to help bridge the academic-practitioner gap for marketers who aim to put ideas in the world that inspire people to take action. Tune in as we talk about:[00:00] Introductions[02:41] How do we define culture?[05:05] How do the disciplines of sociology, anthropology, and psychology bring context and insight to a marketer?[09:31] How can brands balance taking cultural context into consideration but also stand out in the market?[14:29] How can brands let go of trying to get the cultural context right for everyone and focus on those that their message is for?[21:29] What are some key factors that enable a brand to transcend and almost become a culture unto itself?[21:21] What is social contagion? How can brands learn for it to leverage its influence?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Is there a connection between boudoir photography and branding photography? You bet there is!They both require you to be both vulnerable and confident enough to show up in your own way!Stepping into the spotlight of your own personal brand can be a very empowering activity, and it really does involve empowering yourself with a certain amount of fearlessness to show up as your true self, to bring your personality into it and to just really say here’s who I am, here’s what I stand for and what I am all about.But how does that empowerment come across in your brand photography? Tune in to find out.Today’s guest is Tigz Rice, a UK-based Empowering Portrait Photographer, who helps fearless humans re/connect with their bodies & feel empowered, confident & unapologetically present in both their personal and professional adventures. Tune in as we talk about:[00:00] Introductions[03:03] How did Tigz become an empowerment photographer?[06:16] People tend to have mental blocks when it comes to showing up as our true selves, how can a photographer work with you through that? Or does the work need to be done first? [08:23] What is it about capturing our image that freaks people out so much?[09:26] How a photograph express the why as a person or their business?[11:39] What is the difference between a headshot and a branding photo?[13:07] How should you prepare for a branding shoot?[15:40] What is a lifestyle shoot and why should you have one for your personal brand?[19:37] How is the act of showing up in a different way for our brand photography, empowering?[21:09] How can you use the images from a branding shoot?[23:26] What are ways that you can bring personal elements into a branding shoot that won’t muddy your message?[21:09] How can you use the images from a branding shoot?[31:28] What is one tip that you would give people to help them through that process and get a little closer to being able to show up in that way?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Is your brand persuasive? What does that even look like? Do you know what elements your brand needs to have to be persuasive? If you’re not sure then you’re in the right place. Today we’re talking about what persuasion is, what it means, and what branding has to do with your ability to persuade.Today’s guest is Jason Harris, author of the book, the Soulful Art of Persuasion, host of the podcast Soul & Science, and CEO of MekanismTune in as we talk about:[00:00] Introductions[02:56] Jason defines for us what persuasion is. [05:21] The art of persuasion has changed over the years. What does it look like now?[06:52] People hate ads but love brands. What does that mean for you and your brand?[10:18] How is your brand’s soul connected to persuasion and branding?[14:08] How can you communicate to buyers that your brand is tied to a purpose and not just looking to make more money?[18:00] How do you take your company from being one that has a soul and a purpose to making that a brand that people can truly connect with?[22:09] What does your brand need to be persuasive?[23:58] If your brand is failing to catch, do you know where to look?[27:08] Jason and I both define brand.Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.