Presumably, your brand is supporting an actual business, and that business has offerings, whether it be products or services. But what are those offerings? How do you make sure that they are supporting your brand? And how do you make sure that your brand is supporting them? How do you put together an offer that gets you where you need to go? How do you make sure it is an offer that you can actually sell?Today we're gonna be talking with sales and marketing coach Janine Coombes, who specializes in offerings.Tune in as we talk about:[00:00] Introductions[2:23] How Janine got started with helping people define their offers.[5:48] Why is it important to niche down?[8:01] How do you find out more about your audience and what they really need?[12:25] Let’s talk about pricing your offer![19:14] Once you have an offer, how do you make sure it sells?[22:33] How do you put your brand into an offer so you can stand out from others offering the same thing?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

On this episode of Chat About Brand, we dive into the world of speaking engagements as a means of building your brand. Our guest, Bri Williams, a speaker coach, shares valuable insights on how to know you are ready to take the stage and take it from something you do occasionally to actually building a sustainable business. We discuss the importance of having a signature talk, understanding your audience, and picking a topic you're passionate about. We also touch on the symbiotic relationship between speaking and branding, building relationships, and creating marketing assets such as headshots and bios. Join us as we explore the world of speaking and how it can help elevate your brand.Bri Williams is a speaker coach. She works with professionals who are ready to leverage speaking to get to that next level in their career visibility. And she also works with entrepreneurs to build. Speaking businesses.[0:00] Introductions[3:40] How did speaking become Bri’s business?[5:49] How do you know you are ready for a speaking career?[9:56] How do you focus your talk so you don’t overwhelm your audience?[13:07] Why you should be marketing your business through speaking[13:59] How do you focus your efforts to find your signature talk and turn speaking into your business?[19:15] How do you make sure that the speaking you are doing is actually building your business (and not harming it)?[23:18] What assets do you need to have in place to begin speaking?[25:28] What are two things that people commonly struggle with when they start speaking?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Today we are taking a nice little journey through time as we talk about how brands have leveraged on online presence from Web1 through Web3. I am talking with Benoit Vatere who is the CEO and founder of Mammoth Media, and he is absolutely at the cutting edge of new ways that brands are reaching their people and providing experiences both in the digital world and the physical world, and even somewhere in between.Listen in as we talk about:[2:33] How did brands leverage Web1? What was the mindset behind it and what did they hope to accomplish?[7:50] How/When did the mindset shift from thinking of the web like a digital billboard to realizing that they could deliver a different experience to their customers?[13:31] What were cutting-edge brands doing in early Web2 but before the rise of social media?[16:17] How did branding and messaging change after the release of smartphones (especially the iPhone)?[20:46] How were brands adopting the early phases of social media? [25:01] What is really exciting about Web3?[29:36] What should brands not ignore as we move into the latest phase of brand experiences?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

You can build the best brand in the world, but if nobody hears about it and nobody cares, you don't really have a brand. So today we're going to talk all about leveraging PR to get your brand out into the market. What does it mean? How can you do it? And we're going to talk about this across the gamut, whether we're talking B2B brands, B2C brands, or even personal brands. We will talk about different ways to get your brand messaging out there from traditional PR, how PR and marketing can work together, and how brands can leverage events as PR opportunities.I am talking with Gabie Kur, the senior VP of Code Word, a marketing agency that helps tech companies in both the B2B and B2C sectors get their name out there and build that brand recognition. So whether you're working with a B2B brand, a B2C brand, or just building your own personal brand, this episode is definitely going to tell you all about how to leverage PR in your marketing efforts. [0:00] Introductions[2:50] What does it mean when someone says “get your brand ‘out there’”?[4:01] What is the role of PR? And how is it different from marketing?[5:22] Who does a PR campaign focus on?[7:11] What do brands need to have in place to take full advantage of a PR campaign?[8:58] How can PR and marketing work together to promote your brand?[11:22] What PR activities should you focus on (when even the PR expert hates press releases!)?[13:25] Do influencers play into a PR campaign? [15:19] How can events be leveraged effectively to market your brand? [19:50] Should your brand consider events as part of their marketing?[19:50] Are there any unique ways to market your brand that most companies are not leveraging at this time?[23:28] How does storytelling factor into a PR campaign?[25:17] What can B2B, B2C and personal brands learn from each other when it comes to leveraging PR?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

This week's topic we are talking about something especially near and dear to my heart, which is how small companies can build strong, amazing brands, just like the big guys while remembering that small can be a superpower. We are specifically focused on how small businesses can gain access to opportunities, tools, skills, and strategies that they may not otherwise be privy to or think of. I am talking to Erik Huberman CEO of Hawke Media, an agency that brings Fortune 500 company-style branding to companies of all shapes and sizes. Listen in to learn:[2:13] What does Erik do to help companies with their marketing and branding?[4:56] What is the relationship between company size and market trust? Is being small a superpower or a disadvantage?[6:59] How can smaller brands gain trust if they don’t have a large budget?[8:41] What are some ways that smaller businesses can get press opportunities?[11:01] If getting press opportunities means that you need to stand out, how do brands figure out how they do that?[12:09] What factors make a brand fun to work with at Hawke Media?[13:47] What are some common factors that indicate that a company is primed for growth?[15:47] When is the right time for a brand to outsource their marketing to an agency?[17:16] Why is it better to hire an agency than to build an in-house marketing team?[18:58] What other opportunities do big companies have access to that smaller companies might not have?[21:58]What are some of the best ways that a brand can get ROI from social media?[23:58] What can big brands and smaller brands learn from each other?[25:41] What three things are most important when building a brand?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

This week's topic is definitely one that is very relevant to a lot of brands, which is branding a micro-niche. This will be especially relevant if you are  in B2B or tech or something similar. In the case of a micro niche, your audience is hyper-targeted and much smaller in size. This can make designing your branding and marketing more difficult than it would be for larger niches that have thousands or hundreds of thousands in their potential market. Today’s guest is going to show us how she has taken her experience in branding and marketing large B2C companies and applied it to a B2B micro niche. Melissa LuVisi, the Chief Strategy Officer at tab32. tab32 is the leading innovator of dental practice management technology. Listen in to learn:[2:19] What has been Melissa's interesting career journey?[4:05] What does a strategy office do?[5:12] How did Melissa transition from larger niches into the micro-niche of dental practitioners? [7:48] How do you build a following for a micro-niche?[9:48] What has been her strategy behind the frequent rebranding?[12:27] Where did Melissa first start when she started branding a micro-niche?[17:07] What is the difference between marketing a large B2C niche and a B2B micro-niche?[19:40] What does Melissa believe is the next thing that companies should lean into to get their brand out there?[23:51] What are some things that bigger companies might learn from smaller ones and smaller companies could learn from the bigger ones about branding?[26:47] What can B2C and niche B2B learn from each other as well?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Building internal thought leaders is a topic that is frequently overlooked in personal branding. We all know that pretty much every industry has its thought leaders and companies are starting to get wise to realize that they have really smart people who might be the people other people are listening to. Thought leadership is great for the company's reputation, brand loyalty, and recruiting. Ashley Faus, Director of Integrated Product Marketing at Atlassian discusses why companies need to develop their thought leaders and some of the best ways they can support those initiatives. Listen in to learn:[3:10] What is thought leadership?[5:42] What are the benefits to developing internal thought leadership?[7:22] What is one reason companies are hesitant to develop thought leaders?[10:03] How does Ashley’s role as a product marketer make her the perfect person to develop thought leaders?[13:46] How should a company select its thought leaders?[17:01] What are the best platforms or outlets for new thought leaders?[20:34] How does Ashely help to develop thought leaders?[22:16] How does Ashley work with new thought leaders to move beyond one piece of content?[25:09] What are some of the benefits Ashley has seen from developing thought leaders?[27:43] What can a smaller company do to begin to develop thought leaders?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

"Brand Sustainability" Here is a term that means different things to different people, different brands, and even different industries. But what is it really and how should your brand respond?Katie Klencheski from SMAKK Studios discusses what brand sustainability is and how brands can make a meaningful impact that resonates with their customers.Listen in to learn:[2:50] How is sustainability defined?[5:21] What is cause-washing and how can companies avoid it?[7:55] What do different generations expect when it comes to sustainability?[10:14] Can small changes really have an impact?[13:03] Why is it so hard for companies to change and is it really worth the effort?[15:05] Is absolute sustainability possible? [18:43] Are consumers focused on the right things when considering sustainable brands?[22:16] What practices are emerging among companies?[25:43] How can companies stand out when sustainability is expected and not a differentiator? Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

"Thought Leadership." We've all heard the term. But what exactly does it mean, and who can it benefit?Katie McKiever discusses why thought leadership matters for ALL professionals⏤even those with employers⏤and how we can earn some of it for ourselves.Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

A strong network and a strong personal brand are not the same thing. But they can certainly benefit each other⏤or, if done poorly, damage each other.Beth Granger discusses how crucial the right networking can be to building your personal brand, and how to ensure you're communicating your brand well to new connections, whether in person or online.Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.