Let's Talk About Brand

It's one thing for you to tell people what your brand is, who you are, and what you're about, but it's another thing to show it. And showing it is really what people actually care about. Because let’s face it consumers have pretty sensitive bullshit detectors in this stage of capitalism, shall we say. So it's more important than ever for brands to make sure that they are walking the talk and not just using it as a branding tool.Today we are having a fantastic conversation about how your brand's core beliefs drive the behaviors that in turn drive your brand.   Today’s guest is Tamsen Webster. Tamsen is part keynote speaker, part message strategist -- and all about building big ideas. She has combined 20 years in marketing, 13 years as a Weight Watchers leader, and four years as a TEDx Executive Producer into a simple way to change how people see, and what they do as a result.Tune in as we talk about:[00:00] Introductions[03:12] What is a brand?[04:29]  What are some of those actions that companies take that give people these experiences that inform the brand impression?[07:31] Are we expecting too much of brands today? Especially as we seem to anthropomorphize them so much more.[17:16] How do brands really speak to their audience without it feeling like they are trying to hard to “fit in” with them?[22:36] How can companies make sure that the actions they are taking to create their brand and impression are actually going to create that impression that they hope for?[34:08]  In conclusion, Tamson Webster, what question does your personal brand answer? How does it answer it? And what are your beliefs that drive what behaviors that drive what brand?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

Today is all about branding with influencers. If used properly, influencer marketing can be an incredible tool to help build your brand. Or if you want to be an influencer, it can be an incredible part of your personal brand. But whether you are the influencer creator or you're the consumer brand who is working with them, you have to be really, really careful to make sure that that influencer marketing partnership is going to build both brands in the right way.   Today’s guest is Yash Chavan, the founder of SARAL: The Best Influencer Marketing Tool on the Planet right now.Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

This week's conversation about brand conversations was a really, really great conversation. Our guest, Brooke Sellas, literally wrote the book on brand conversations, and this is such an important part of both customer care and brand impression.We talked about different ways that those conversations can take place, whether it is in public, on social media, on dark social, or one-on-one. We talk about the team that you should have in place and how you should prepare them to make sure that those conversations put the best foot possible forward for your brand, and we delved into emerging technologies such as Chat and AI when it comes to customer conversations.  You won’t want to miss this conversation about conversations.Today’s guest is Brooke B. Sellas. She is the founder and CEO of B Squared Media LLC, which is a social-first marketing agency that has a special focus on customer care. She is also the author of the book Conversations That Connect.Tune in as we talk about:[00:00] Introductions[02:40] How did conversations become the focus?[05:47]  Should the social media team be separate from the customer care team and even the sales team?[07:39] What are the different types of conversation that happen with brands on social?[11:51] Is social media a sales channel or a branding channel?[13:59] Should social media managers be trained in sales or should companies have sales teams that step into social conversations?[18:30] What are Brooke’s feelings about the use of chatbots and AI in brand conversations?[22:45] When should brands step into conversations found through social listening?[24:57] In Brooke’s opinion where should conversations take place on dark social or in public?[26:39] What are some of the common things that brands are missing and what should they be taking advantage of in conversationsFollow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

Do you know what Beyonce, Jesus Christ, and Patagonia have in common? They all have brands that have shaped the culture that surrounds them. In today’s branding conversation, I am talking to Dr. Marcus Collins. We talk about what your brand needs to do if you want to fit into a certain cultural framework, and especially if you want to smash it and really forge your own path within the culture. Today’s guest is Dr. Marcus Collins, he studies cultural contagion and meaning-making to help bridge the academic-practitioner gap for marketers who aim to put ideas in the world that inspire people to take action. Tune in as we talk about:[00:00] Introductions[02:41] How do we define culture?[05:05] How do the disciplines of sociology, anthropology, and psychology bring context and insight to a marketer?[09:31] How can brands balance taking cultural context into consideration but also stand out in the market?[14:29] How can brands let go of trying to get the cultural context right for everyone and focus on those that their message is for?[21:29] What are some key factors that enable a brand to transcend and almost become a culture unto itself?[21:21] What is social contagion? How can brands learn for it to leverage its influence?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

Is there a connection between boudoir photography and branding photography? You bet there is!They both require you to be both vulnerable and confident enough to show up in your own way!Stepping into the spotlight of your own personal brand can be a very empowering activity, and it really does involve empowering yourself with a certain amount of fearlessness to show up as your true self, to bring your personality into it and to just really say here’s who I am, here’s what I stand for and what I am all about.But how does that empowerment come across in your brand photography? Tune in to find out.Today’s guest is Tigz Rice, a UK-based Empowering Portrait Photographer, who helps fearless humans re/connect with their bodies & feel empowered, confident & unapologetically present in both their personal and professional adventures. Tune in as we talk about:[00:00] Introductions[03:03] How did Tigz become an empowerment photographer?[06:16] People tend to have mental blocks when it comes to showing up as our true selves, how can a photographer work with you through that? Or does the work need to be done first? [08:23] What is it about capturing our image that freaks people out so much?[09:26] How a photograph express the why as a person or their business?[11:39] What is the difference between a headshot and a branding photo?[13:07] How should you prepare for a branding shoot?[15:40] What is a lifestyle shoot and why should you have one for your personal brand?[19:37] How is the act of showing up in a different way for our brand photography, empowering?[21:09] How can you use the images from a branding shoot?[23:26] What are ways that you can bring personal elements into a branding shoot that won’t muddy your message?[21:09] How can you use the images from a branding shoot?[31:28] What is one tip that you would give people to help them through that process and get a little closer to being able to show up in that way?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

Is your brand persuasive? What does that even look like? Do you know what elements your brand needs to have to be persuasive? If you’re not sure then you’re in the right place. Today we’re talking about what persuasion is, what it means, and what branding has to do with your ability to persuade.Today’s guest is Jason Harris, author of the book, the Soulful Art of Persuasion, host of the podcast Soul & Science, and CEO of MekanismTune in as we talk about:[00:00] Introductions[02:56] Jason defines for us what persuasion is. [05:21] The art of persuasion has changed over the years. What does it look like now?[06:52] People hate ads but love brands. What does that mean for you and your brand?[10:18] How is your brand’s soul connected to persuasion and branding?[14:08] How can you communicate to buyers that your brand is tied to a purpose and not just looking to make more money?[18:00] How do you take your company from being one that has a soul and a purpose to making that a brand that people can truly connect with?[22:09] What does your brand need to be persuasive?[23:58] If your brand is failing to catch, do you know where to look?[27:08] Jason and I both define brand.Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

Presumably, your brand is supporting an actual business, and that business has offerings, whether it be products or services. But what are those offerings? How do you make sure that they are supporting your brand? And how do you make sure that your brand is supporting them? How do you put together an offer that gets you where you need to go? How do you make sure it is an offer that you can actually sell?Today we're gonna be talking with sales and marketing coach Janine Coombes, who specializes in offerings.Tune in as we talk about:[00:00] Introductions[2:23] How Janine got started with helping people define their offers.[5:48] Why is it important to niche down?[8:01] How do you find out more about your audience and what they really need?[12:25] Let’s talk about pricing your offer![19:14] Once you have an offer, how do you make sure it sells?[22:33] How do you put your brand into an offer so you can stand out from others offering the same thing?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

On this episode of Chat About Brand, we dive into the world of speaking engagements as a means of building your brand. Our guest, Bri Williams, a speaker coach, shares valuable insights on how to know you are ready to take the stage and take it from something you do occasionally to actually building a sustainable business. We discuss the importance of having a signature talk, understanding your audience, and picking a topic you're passionate about. We also touch on the symbiotic relationship between speaking and branding, building relationships, and creating marketing assets such as headshots and bios. Join us as we explore the world of speaking and how it can help elevate your brand.Bri Williams is a speaker coach. She works with professionals who are ready to leverage speaking to get to that next level in their career visibility. And she also works with entrepreneurs to build. Speaking businesses.[0:00] Introductions[3:40] How did speaking become Bri’s business?[5:49] How do you know you are ready for a speaking career?[9:56] How do you focus your talk so you don’t overwhelm your audience?[13:07] Why you should be marketing your business through speaking[13:59] How do you focus your efforts to find your signature talk and turn speaking into your business?[19:15] How do you make sure that the speaking you are doing is actually building your business (and not harming it)?[23:18] What assets do you need to have in place to begin speaking?[25:28] What are two things that people commonly struggle with when they start speaking?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

Today we are taking a nice little journey through time as we talk about how brands have leveraged on online presence from Web1 through Web3. I am talking with Benoit Vatere who is the CEO and founder of Mammoth Media, and he is absolutely at the cutting edge of new ways that brands are reaching their people and providing experiences both in the digital world and the physical world, and even somewhere in between.Listen in as we talk about:[2:33] How did brands leverage Web1? What was the mindset behind it and what did they hope to accomplish?[7:50] How/When did the mindset shift from thinking of the web like a digital billboard to realizing that they could deliver a different experience to their customers?[13:31] What were cutting-edge brands doing in early Web2 but before the rise of social media?[16:17] How did branding and messaging change after the release of smartphones (especially the iPhone)?[20:46] How were brands adopting the early phases of social media? [25:01] What is really exciting about Web3?[29:36] What should brands not ignore as we move into the latest phase of brand experiences?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

You can build the best brand in the world, but if nobody hears about it and nobody cares, you don't really have a brand. So today we're going to talk all about leveraging PR to get your brand out into the market. What does it mean? How can you do it? And we're going to talk about this across the gamut, whether we're talking B2B brands, B2C brands, or even personal brands. We will talk about different ways to get your brand messaging out there from traditional PR, how PR and marketing can work together, and how brands can leverage events as PR opportunities.I am talking with Gabie Kur, the senior VP of Code Word, a marketing agency that helps tech companies in both the B2B and B2C sectors get their name out there and build that brand recognition. So whether you're working with a B2B brand, a B2C brand, or just building your own personal brand, this episode is definitely going to tell you all about how to leverage PR in your marketing efforts. [0:00] Introductions[2:50] What does it mean when someone says “get your brand ‘out there’”?[4:01] What is the role of PR? And how is it different from marketing?[5:22] Who does a PR campaign focus on?[7:11] What do brands need to have in place to take full advantage of a PR campaign?[8:58] How can PR and marketing work together to promote your brand?[11:22] What PR activities should you focus on (when even the PR expert hates press releases!)?[13:25] Do influencers play into a PR campaign? [15:19] How can events be leveraged effectively to market your brand? [19:50] Should your brand consider events as part of their marketing?[19:50] Are there any unique ways to market your brand that most companies are not leveraging at this time?[23:28] How does storytelling factor into a PR campaign?[25:17] What can B2B, B2C and personal brands learn from each other when it comes to leveraging PR?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.