Let's Talk About Brand

Let's Talk About Brand with Christina Garnett

Nov 4, 2024

45:16

When people in the know hear the word “community,” they think of Christina Garnett.

But Christina didn't always start out specifically working in community; her turning point in her personal branding journey was a specific tweet in December 2020:

"If you have less than a 1,000 followers and work in marketing in some capacity, introduce yourself to Marketing Twitter.

Say hi, tell us about yourself, and what you like to tweet about.

Make friends."

You'll hear us talk about that tweet a lot in this week’s episode, and how it wound up changing her life and impacting her professional career in great ways. We also discuss what she was doing leading up to the fateful tweet, what she did with it, and how she has weighed her options since–including starting her own business as a fractional CCO (Chief Community Officer/Chief Care Officer) and advisor, helping companies foster better communication with their communities in all sorts of ways.

Listen and learn:

Community as a response to COVID-era isolation
The Tweet
Why it hit
Not overthinking it
Continuing to keep it real
Haters gonna hate
Pre-Tweet career
Pandemic
Medium article
Burnout, vulnerability, reaching out and getting known
Why people wanted her
Being a connector
Data driven strategy
The voice of the community
Parasocial relationships with brands, and how personal brands come into play with solidifying that relationship
Deciding not to become an influencer
Creating her own job title
What drives Christina
Why companies need community
What Christina specifically brings to the table
The personal and the professional