Let's Talk About Brand Let's Talk About Brand with Ophira Edut
You know I love having a chance to speak with non-marketers!
(Then again, is there truly such a thing in the world of personal branding?)
Ophira Edut has held many titles: teenage streetwear creator, artist, writer, graphic designer, web developer, magazine editor, feminist anthologist, author, and globally-acclaimed astrologer, just to name a few. We discuss her organic journey between all of these worlds, her motivations, key moments of recognition, and of course the companionship of her identical twin sister, Tali, with whom Ophira shared almost all of these adventures.
The biggest message of Ophira's story is: do what you do, put your creativity out there into the world–and if opportunities arise from it, say YES to them!
Hear about:
- Growing up an identical twin in a Middle Eastern family in the Midwest
- Winning allllllllll the contests
- Denim Rebellion and Double Vision
- (and Urban Outfitters and Raven-Symoné)
- Getting “Sassy” in NYC
- Hues Magazine
- Back to NY & getting online
- Astrology as personal insight…
- …and personal brand…
- …and science.
- Gloria Steinem!
- Ms. Magazine
- “Adios, Barbie”
- Teen Vogue and the birth of the AstroTwins brand
- “Astro Style”
- Astrology as a conduit for connection
- AstroStyle.com
- Syndication
- Elle Magazine
- Why Beyonce and Jay Z are still together (it was in the stars!)
- Bringing individual skills to a joint brand
- Tapping into commonalities
- Providing hope and guidance
Find Ophira:
❤️
Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand
Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!
❤️
Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand
Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!
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