The Animalz Content Marketing Podcast

Are you rethinking your content strategy right now? So is Joei Chan, content director at the e-learning company 360Learning. She was hired to lead content just a few weeks before the Covid-19 crisis and is now launching a new content program right in the midst of it. In this episode, Devin and I interview her about the experience, plans, goals, resources and constraints.

In an environment where acquisition of new customers is very challenging for most business, retention is extremely important. In this episode, Jimmy and Devin talk about what we're doing to retain our customers, and what our customers are doing to retain their customers.

In our first-ever live podcast, Devin and Jimmy talk about content marketing during a crisis. We talk through a few situations that we're seeing our own customers experiencing and take questions from the group. Check the show notes for links, snippets and the video.

Join us for an upcoming LIVE podcast. We're going to talk about content marketing during a crisis and answering live questions. If you'd like to submit a question, just send to podcast@animalz.co. Register here: https://zoom.us/webinar/register/WN_rgucukfsTmuP3t6qTSMrvQ

This is among to the most things we common things we hear on sales calls: "Paid acquisition is getting too expensive and we haven't made any investment in content. How soon can we get started?" It's true that content can reduce your paid acquisition costs, but it also takes time to develop. In this episode, Jimmy and Devin talk about: * How to keep content very lean for better and faster results * The difference between B2B and B2C marketing * Our experience helping customers make this transition If you have feedback, comments or suggestions, reach out at podcast@animalz.co.

Great content requires great context. In this episode, Jimmy and Jan talk about the inputs needed to paint that context. At the very least, you need a deep understanding of: * The customer * The product * The business model * The industry * The competition * The literature Once you have this information, you can create a strategy that suits the company's business needs.

In this (very) quick episode, Jimmy talks about why so many blogs don't generate leads and talks about how to address that problem. This advice won't disrupt your entire strategy—instead, you might consider a few small changes to help you drive more revenue with content.

Is that a content strategy? A plan? Or is it a vision? We've realized that a lot of the terminology in our space is actually really confusing. Let's make sure that when we say the word "strategy" that we are all actually talking about the same thing. Here are a few of the resources we mentioned in this episode: * https://hbr.org/2019/10/5-simple-rules-for-strategy-execution * https://hbr.org/2018/04/your-strategic-plans-probably-arent-strategic-or-even-plans * https://hbr.org/2019/01/the-strategy-puzzle-of-subscription-based-dating-sites * https://www.eugenewei.com/blog/2017/5/11/jpeg-your-ideas Have feedback? Shoot us an email at podcast@animalz.co.

Terms like top, middle and bottom of the funnel content are thrown around all the time—but are we all speaking the same language? Ryan and Jimmy recently realized they had very different ideas of what these terms actually mean. They sat down to sort it all out and explain how to use this very imperfect framework.

Community is decentralized, hard to measure and difficult for marketing teams to execute on. So why is it so important? In this episode, Devin and Jimmy talk community. Jimmy show his bias for easy-to-measure marketing channels and Devin explains why and all marketers should get a lot more comfortable with this type of work. Community, as it turns out, is probably the best way to create goodwill for your brand and help the people in your industry.