This is among to the most things we common things we hear on sales calls: "Paid acquisition is getting too expensive and we haven't made any investment in content. How soon can we get started?" It's true that content can reduce your paid acquisition costs, but it also takes time to develop. In this episode, Jimmy and Devin talk about: * How to keep content very lean for better and faster results * The difference between B2B and B2C marketing * Our experience helping customers make this transition If you have feedback, comments or suggestions, reach out at podcast@animalz.co.