Is that a content strategy? A plan? Or is it a vision? We've realized that a lot of the terminology in our space is actually really confusing. Let's make sure that when we say the word "strategy" that we are all actually talking about the same thing. Here are a few of the resources we mentioned in this episode: * https://hbr.org/2019/10/5-simple-rules-for-strategy-execution * https://hbr.org/2018/04/your-strategic-plans-probably-arent-strategic-or-even-plans * https://hbr.org/2019/01/the-strategy-puzzle-of-subscription-based-dating-sites * https://www.eugenewei.com/blog/2017/5/11/jpeg-your-ideas Have feedback? Shoot us an email at podcast@animalz.co.