Content outliers, posts that generate a disproportionately high volume of search traffic, can make the rest of your site performance appear insignificant. The solution is in your reporting, today Jimmy and I discuss how to leverage data craft better narratives around whales and put those outliers to good use for things like brand awareness and backlinks. 

A well-executed rebrand can reinvigorate your base and attract new customers. Devin speaks with principal designer at Mixpanel, Mark Johnson, about how to execute a successful rebrand.

“Ranking for a keyword” is becoming increasingly synonymous with “ripping off the existing search results.” As a result, SERP results are becoming crowded with copycat articles. Content is becoming more and more homogeneous and companies are slipping into intellectual plagiarism. This is sloppy, boring and bad for customers and readers alike. This week, Ryan and Devin discuss how to creators can overcome the copycat content crisis to produce original ranking content. 

It turns out that most B2B SaaS companies have more or less the same problems. Execs do need to better understand their teams’ day-to-day issues, but content creators also need to appreciate the bigger picture. After 168 sales calls over 18 months, Jimmy shares his take on what's burning hot in content marketing right now. 

As content marketers, we’re laser-focused on, well, content and the strategy we create around it. But even the best writing will fall flat if you’re working with the wrong value proposition or worse: none at all. Today, we’re joined by brand strategist Doug Fox, who shares his advice on finding a unique message that connects with their audience and drives new business.

BLUF is a military communications principle originally designed to enforce speed and clarity in reports and emails. But when applied to content marketing writing, it transforms loose narratives into succinct storylines. In this episode of the podcast, Animalz we explore how to use the BLUF method to achieve better writing as well as work communications. BLUF CommunicationWhat is Good Writing? by Jimmy DalyHow to Make People Care About Your Content: Find the Right Angle by Jan-Erik AsplundYou can follow Devin on Twitter at @devinemily and Jan at @janerikasplund.

The 30 percent feedback model by Jason FreedmanDownload the editor checklistInterested in joining the Animalz team? Find out what it's like to work here in our next hiring webinar on Aug 21st. 

In this episode, Devin and Cassie talk about how changes in Google SERPs make it harder for businesses to earn organic traffic. Is this a problem or an opportunity?

In this episode, Devin and Nicole chat about the two core functions of a content manager: content strategy and content production. They also dive into the evolution of the content marketer's role and what the ideal content team structure looks like. You can follow Devin on Twitter at @devinemily and Nicole at @nicoleckohler.

This week, Devin and Jan explore what thought leadership content really is, what differentiates good thought leadership writing from bad and how to use this type of content to generate leads, attract talent and grow your brand.