The Animalz Content Marketing Podcast

Thenuka Karunaratne, Co-founder and CEO of daydream, shares his expertise in automating programmatic SEO. He discusses how businesses can create sustainable SEO advantages using proprietary data and strategic execution rather than just AI-generated content. Thenuka cautions against 'SEO on autopilot' but highlights impressive results from thoughtful AI integration. A compelling case study demonstrates that programmatically created content for Twingate attracted 50,000 monthly visits, showcasing the power of effective SEO tactics in a rapidly changing landscape.

Kyle Coleman, CMO at copy.ai, shares his insightful journey from a small startup to a successful marketing leader. He distinguishes between 'AI-synthesized content' and 'AI-generated content,' stressing the importance of human authenticity. The conversation highlights how thoughtfully integrated AI workflows can produce scalable content that still builds trust. Kyle reveals impressive results, like generating over $50 million in pipeline with minimal investment, and offers valuable advice on balancing technology and creativity in content marketing.

Nathan Baschez, the Founder and CEO of Lex, shares insights on the evolving relationship between writers and AI tools. He believes we are at the early stages of AI adoption, highlighting the gap between writers and programmers in using these technologies. Nathan encourages viewing AI as a personal trainer for writing, instead of a threat. He discusses his journey in media, the ethical implications of AI in the writing process, and how Lex aims to balance efficiency and creativity, ultimately enhancing the writer's experience.

The hosts dive into the real impact of AI on content creation and marketing, balancing excitement with skepticism. They discuss how AI can enhance writing workflows and sales processes while sharing personal anecdotes. Insights into transformative SEO practices emerge, alongside reflections on the challenges of standardization in AI use. A playful discussion on AI as a 'sparring partner' reveals both value and limitations. The excitement builds as they anticipate uncovering genuine innovation from industry pioneers.

Ash Read, Editorial Director at Buffer, talks through: how to compete in an industry saturated by content marketing; finding your unique differentiator; the power of brand and vision in content; how to create and update “topical” content; and the content strategy he used to grow his side project’s traffic from 0 to 130,000 monthly pageviews.---HostsAsh Read is the Editorial Director at Buffer, and the founder of modern homeware directory, Living Cozy.Ryan Law is the Director of Marketing for Animalz, an agency that delivers high-quality content marketing to enterprise companies, startups, and VC firms.Mentioned in the EpisodeAsh's side project, Living CozyWebinar, How to Manage Big Blogs (feat. Buffer, Zapier & Amplitude)Breaking Brand, a Buffer podcast seriesThe Animalz article about "content whales," Here’s How to Handle a Wildly Successful Article That Makes the Rest of Your Content Look BadConnectConnect with Ash on Twitter and LinkedInConnect with Ryan on Twitter and LinkedIn

Blake Emal, Chief Marketing Officer at Copy.ai, explains how AI can help small content teams, how to get great at Twitter marketing, and why Copy.ai encourages its team to embrace side projects.---HostsBlake Emal is the Chief Marketing Officer at Copy.ai, and the founder of Float, an online course creator for Notion.Ryan Law is the Director of Marketing for Animalz, an agency that delivers high-quality content marketing to enterprise companies, startups, and VC firms.Mentioned in the EpisodeGPT-3 is the Sparring Partner You Didn’t Know You NeededConnectConnect with Blake on Twitter and LinkedInConnect with Ryan on Twitter and LinkedIn

Dr. Fio Dossetto, editor-in-chief of contentfolks and former Senior Editor at Hotjar, talks through "product-led" content, writing search content without becoming a copycat, and levelling-up your career by thinking less like a writer, and more like a strategist.---HostsDr. Fio Dossetto is the editor-in-chief of contentfolks, and the former Senior Editor at Hotjar.Ryan Law is the Director of Marketing for Animalz, an agency that delivers high-quality content marketing to enterprise companies, startups, and VC firms.Mentioned in the EpisodeFio's newsletter, contentfolksFio's talk for Wynter: Product-LED Content: A Powerful (& Under-utilized) Approach to ContentExamples of product-led contentAhref's free course, Blogging for BusinessAnimalz's article, Copycat Content: SEO Tools Got Us Here, Humans Will Get Us OutAnimalz's article, You’re a Content Marketer, Not a WriterConnectConnect with Fio on Twitter and LinkedInConnect with Ryan on Twitter and LinkedIn

In this webinar recorded for Superpath, Ryan and Andrew talk Jimmy Daly through Animalz's first annual Content Marketing Benchmark Report. They explore six key findings from the data; cover the methodology and process behind the report; and share stories and experience from working with the 70+ SaaS companies analyzed in their research.---Mentioned in This Episode:The Animalz Content Marketing Benchmark Report 2020Read the deck that accompanied the webinarVisit Superpath

In today’s episode, Animalz's COO Haley Bryant talks with Sydney Carlton, Director of Brand Marketing at Storyblocks, a stock videos, images and audio provider. In October, Storyblocks launched Re:Stock, a campaign to more than double the representation of LGBTQ+ and BIPOC content in their library from 5% to 10% by 2021 and 20% by 2022.The deaths of George Floyd and Breonna Taylor sparked unprecedented focus on the Black Lives Matter movements.  Diversity, equity and inclusion transcends this moment, and to make significant progress, our focus has to be evergreen. As companies are challenged to figure out how to improve internally, some companies are taking their commitment to DEI a step further by sharing their action plans externally to challenge themselves, their customers, and their competitors to step up.---Mentioned in the EpisodeStoryblocksStoryblocks’ Re:Stock Campaign Seeks To Boost Diverse Stock ContentFollow Sydney:TwitterLinkedInFollow Haley:TwitterLinkedIn

In today’s episode, I set out to answer one of the hardest questions in marketing: how do you become a thought leader?I pick the brain of Animalz’s strategist Katie Parrott, and we chat through the defining traits of a true thought-leader (and why it requires more than adding the phrase to your LinkedIn bio); we discuss the idea of “earned secrets” as the fuel for thought leadership; we dig into the 5 “sources” of thought leadership we use at Animalz; and we wrap up by asking—is it really worth it? (spoiler: yes).---Mentioned in the EpisodeEverybody Wants Thought Leadership Content. But How Do You Do It, Exactly?a16z Podcast: Earned SecretsFollow Katie and RyanFollow Katie on TwitterFollow Ryan on Twitter