The Animalz Content Marketing Podcast

Kyle Coleman (copy.ai) on Building Trust at Scale with AI-Synthesized Content

12 snips
Mar 6, 2025
Kyle Coleman, CMO at copy.ai, shares his insightful journey from a small startup to a successful marketing leader. He distinguishes between 'AI-synthesized content' and 'AI-generated content,' stressing the importance of human authenticity. The conversation highlights how thoughtfully integrated AI workflows can produce scalable content that still builds trust. Kyle reveals impressive results, like generating over $50 million in pipeline with minimal investment, and offers valuable advice on balancing technology and creativity in content marketing.
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ANECDOTE

LinkedIn Journey

  • Kyle Coleman noticed bad sales advice on LinkedIn, so he started sharing his validated best practices.
  • He consistently shared actionable, niche content about outbound sales and demand generation.
ADVICE

Content Creation Fundamentals

  • Do your research, know your audience, and be a person.
  • There are no shortcuts to good sales, marketing, or content; put in the time.
ANECDOTE

AI-Powered Content Creation

  • Kyle Coleman uses Copy.ai, trained on his past LinkedIn posts, to create first drafts of new posts.
  • He edits the AI-synthesized content, maintaining his thoughts and style while saving time.
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