The Animalz Content Marketing Podcast
Diversity, Equity and Inclusion: One Content Team’s Journey
In today’s episode, Animalz's COO Haley Bryant talks with Sydney Carlton, Director of Brand Marketing at Storyblocks, a stock videos, images and audio provider. In October, Storyblocks launched Re:Stock, a campaign to more than double the representation of LGBTQ+ and BIPOC content in their library from 5% to 10% by 2021 and 20% by 2022.
The deaths of George Floyd and Breonna Taylor sparked unprecedented focus on the Black Lives Matter movements. Diversity, equity and inclusion transcends this moment, and to make significant progress, our focus has to be evergreen. As companies are challenged to figure out how to improve internally, some companies are taking their commitment to DEI a step further by sharing their action plans externally to challenge themselves, their customers, and their competitors to step up.
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