Fitt Insider

Today, I'm joined by Katerina Schneider, founder & CEO of Ritual. An investor turned founder, Kat launched supplement brand Ritual after struggling to find a trustworthy prenatal vitamin. Nine years in, it’s a nine-figure business and category leader. In this episode, we discuss Ritual's commitment to science and transparency.  We also cover: • Challenges of scaling a D2C brand • Building trust in a crowded market • Entering new product categories   Subscribe to the podcast → www.insider.fitt.co/podcast Subscribe to our newsletter → www.insider.fitt.co/subscribe Follow us on LinkedIn → www.linkedin.com/company/fittinsider   Rituals’s Website: https://ritual.com/ Ritual’s IG: https://www.instagram.com/ritual Ritual’s TikTok: https://www.tiktok.com/@ritual -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:32) Kat's Journey and Building Ritual (02:59) Navigating Challenges (04:44) Expanding Product Lines While Maintaining Trust (08:17) Innovative Approaches to Product Development (17:00) Marketing Strategies and Omni-Channel Presence (24:51) The Importance of Trust and Community (30:27) Future Roadmap (34:34) Conclusion

Today, I'm joined by Betsy Foster, co-founder & president of Love.Life. Founded by Whole Foods vets, Love.Life combines functional medicine, cutting-edge fitness, and nourishing food all under one roof — offering a one-stop shop for mind, body, and spirit. In this episode, we explore the company's integrated health and wellness club. We also cover: • Disrupting sick care • Scaling a holistic health model • The evolving food-as-medicine landscape   Subscribe to the podcast → www.insider.fitt.co/podcast Subscribe to our newsletter → www.insider.fitt.co/subscribe Follow us on LinkedIn → www.linkedin.com/company/fittinsider   Love.Life’s Website: https://love.life/ Love.Life’s App on Apple: https://apps.apple.com/us/app/love-life/id6502749135 Love.Life’s App on GooglePlay: https://play.google.com/store/apps/details?id=life.love.member Love.Life’s IG: https://www.instagram.com/theofficiallove.life/ -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction to Integrated and Holistic Health (01:30) Betsy and Love.Life’s Background (04:15) Betsy's Personal Health Journey (07:36) The Birth of Love.Life (09:18) Membership Offerings and Modalities (12:32) The Importance of Personalized Medicine (16:55) Challenges and Opportunities in Healthcare (20:33) Telehealth and Technology Integration (23:13) Building and Scaling Love.Life (25:30) The Role of Food in Health (27:25) Future Plans and Expansion (28:50) Trends in Preventative Wellness (31:16) Conclusion

Kian Sadeghi, the founder and CEO of Nucleus Genomics, has raised $18M for revolutionary DNA health tests. He discusses the future of preventative medicine and the democratization of whole-genome sequencing, aiming to save millions from preventable diseases. Kian shares insights on challenges in consumer health tech and the importance of making genetic information accessible. He envisions a cultural shift towards personalized healthcare and emphasizes the integration of technology in enhancing longevity and overall well-being.

In a fascinating discussion, Ann Crady Weiss, the co-founder and CEO of Hatch, shares her journey in creating a sleep wellness brand that has sold over 500,000 units. She dives into the transformation from baby products to comprehensive sleep solutions for all ages. Ann discusses the challenges of achieving restful sleep in our digital age and highlights innovative, personalized approaches to sleep optimization. She also emphasizes the importance of self-care, work-life balance, and building a positive company culture in a competitive landscape.

Andrew Lachlan, founder and CEO of Sauna House, shares his inspiring journey of personal transformation and the founding of his modern bathhouse brand. He delves into the benefits of contrast therapy, detailing how tech-free spaces foster wellness and community. Andrew discusses the challenges and rewards of expanding through franchising, ensuring a unique customer experience while connecting ancient traditions with modern needs. With nine new locations on the horizon, he emphasizes the importance of creating spaces that enhance mental and physical health.

Tim Gurner, founder and chairman of GURNER™ GROUP, reveals his journey in luxury real estate and wellness. He discusses the rise of wellness-focused living spaces and private clubs like Saint Haven, aimed at fostering genuine community connections. Tim shares insights on personal health routines, the blending of technology with wellness, and the challenges of creating high-end fitness ventures. His vision emphasizes personalized experiences and the importance of innovative design in achieving a holistic lifestyle.

In a conversation with Sammy Faycurry, co-founder and CEO of Fay, explore how his platform is reshaping personalized nutrition care. Sammy discusses innovative ways to enhance access to dietitians and the vital role of technology in overcoming healthcare barriers. He shares insights from Fay’s journey, including raising $25M in funding and navigating the complex landscape of dietetics. Additionally, they dive into the impressive impact of GLP-1 medications on dietary practices and the future of the food-as-medicine approach.

Michael Brandt, co-founder and CEO of Ketone-IQ, delves into the world of metabolic efficiency and the science behind his innovative energy drink. He discusses the balance between elite athletic performance and mass-market appeal. Michael shares insights on the challenges of scaling their brand while mastering a single product. He also explores strategies for engaging consumers through direct-to-consumer approaches and the importance of scientific validation in the wellness industry. Plus, he reveals exciting future innovations!

Dr. Robin Berzin, CEO of Parsley Health, discusses their holistic approach to healthcare focusing on root causes of chronic diseases, integrating alternative and conventional medicine. They explore transitioning to integrated healthcare systems, the role of AI in healthcare delivery, and where to find more health information.

Dane McCarthy, Founder of The Athletic Clubs, shares insights on creating a supportive fitness community through training squads, intentional scaling, and marketing strategies. The podcast explores building genuine connections, optimizing member retention, and future roadmap for the business.