Fitt Insider

Osman Khan, Co-founder & CEO of Squared Circles, discusses using science and AI to vet ideas, building for conscious consumers, and untapped opportunities within wellness. They focus on product ideation, validation, and targeting the conscious consumer in the health and wellness space.

Today, I’m joined by Michael Ramsey, co-Founder & CEO of STRONG Pilates.   Using learnings from his time as an F45 Training franchisee, Michael created a global brand, leveraging patented machines to deliver a class that combines Pilates, cardio, and strength.    In this episode, we discuss the company’s hybrid fitness concept.   We also cover: • The state of boutique fitness • Launching STRONG Pilates in the US  • Leading the low-impact training revolution   Subscribe to the podcast → www.insider.fitt.co/podcast Subscribe to our newsletter → www.insider.fitt.co/subscribe Follow us on LinkedIn → www.linkedin.com/company/fittinsider   STRONG’s Website: https://strongpilates.com.au/ STRONG’s IG: https://www.instagram.com/strong -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.    Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/   Chapters: (​​00:00) Introduction (01:51) The birth of STRONG Pilates (03:29) Global expansion  (04:14) Personal journey and insights (05:50) Franchisee relationships and learnings (07:21) Experience and equipment (11:57) Innovation and market position (16:16) Sustainable growth and future plans (21:31) Community building (23:06) Global market strategy (28:26) Brand and community focus (34:15) Conclusion

Today, I’m joined by Aidan Dewar, co-founder & CEO of Nourish.   Covered by insurance in all 50 states, Nourish’s telenutrition platform connects Americans to registered dietitians for 1:1 diet counseling and behavior change support.   In this episode, we discuss the company’s food-as-medicine platform.   We also cover: • Navigating GLP-1s • Building preventative healthcare systems • Integrating food delivery into the business model   Subscribe to the podcast → www.insider.fitt.co/podcast Subscribe to our newsletter → www.insider.fitt.co/subscribe Follow us on LinkedIn → www.linkedin.com/company/fittinsider   Nourish’s Website: https://www.usenourish.com Nourish’s Careers Page: https://www.usenourish.com/careers Nourish’s IG: https://www.instagram.com/usenourish/   -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.    Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/   Chapters: (00:00) Introduction (01:27) Background on Aiden and Nourish (02:34) The problem and opportunity in healthcare (04:03) Nourish's approach and services (05:35) How Nourish connects patients with dietitians (08:38) Scaling and impact of Nourish (12:24) Future plans and integrations (19:27) Challenges and opportunities in healthcare (21:34) Company growth and team building (30:42) Conclusion

Today, I’m joined by Ron Belldegrun, co-founder & CEO of ByHeart.   Refreshing an outdated category, ByHeart is a farm-to-formula baby food brand. Pioneering clinical research, the company is raising the bar with grass-fed, whole milk-based infant formula.    In this episode, we talk about the company’s next-generation infant nutrition platform.   We also cover: • Infant formula’s food security problem • ByHeart’s commitment to nutrition research • The importance of owning end-to-end manufacturing   Subscribe to the podcast → www.insider.fitt.co/podcast Subscribe to our newsletter → www.insider.fitt.co/subscribe Follow us on LinkedIn → www.linkedin.com/company/fittinsider   ByHeart’s Website: https://byheart.com/ -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.    Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/   Chapters: (00:00) Introduction (01:49) The journey to innovate infant formula (04:04) ByHeart founding story (06:14) Building a better infant formula (09:23) Launching during a nationwide shortage (11:36) Expanding supply chain while ensuring quality (13:42) Educating and market penetration (17:07) The role of seed oils in infant formula (20:53) Ongoing research and innovations (26:57) Business model and growth strategy (31:53) Future roadmap (36:09) Conclusion

Jacob Peters, co-founder and CEO of Superpower, discusses productizing healthcare, democratizing concierge medicine, and building a consumer longevity brand. He emphasizes the need for a cultural revolution in healthcare, personalized protocols, and future roadmap for Superpower's expansion.

Today, I’m joined by James Li, co-founder & CEO of Mighty Health.   A virtual wellness clinic, Mighty Health combines exercise and nutrition coaching to help those over 50 age well. Its daily programs span weight loss, mobility, pain reduction, and more.   In this episode, we talk about the company’s digital platform for older adults.   We also cover: • Selling to insurers  • Engaging and retaining members  • Untapped opportunities in age tech   Subscribe to the podcast → www.insider.fitt.co/podcast Subscribe to our newsletter → www.insider.fitt.co/subscribe Follow us on LinkedIn → www.linkedin.com/company/fittinsider   Mighty Health’s Website: https://www.mightyhealth.com James’ Email: James@mightyhealth.com -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.    Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/   Chapters: (00:00) Introduction (01:06) Background on Mighty Health (04:58) Engaging and retaining members (06:53) Mighty Health's vision (09:53) Selling to insurers (13:02) Keeping members engaged (15:00) Content development and branding (20:56) Strategies to age well (23:30) Digital friendliness of older adults (29:58) Expansion plans (31:27) Mission-driven approach (34:32) Building a lean team (37:17) Conclusion

Brad Olson, CEO of Sollis Health, discusses merging hospitality and medicine for high-quality healthcare. Topics include current membership numbers, expansion plans, partnering with Prenuvo for whole-body scans, and applying experience from Starwood Hotels & Peloton to healthcare.

Today, I’m joined by Rebecca Egger, co-founder & CEO of Little Otter.  Filling a gap in mental healthcare, Little Otter caters specifically to the needs of young children. Co-founded by Rebecca and her mother, a child psychiatrist, the company takes a whole-family approach to kids’ therapy. In this episode, we discuss Little Otter’s pediatric mental health platform. We also cover: • Scaling direct-to-consumer and B2B channels • Headwinds facing digital health companies • Destigmatizing mental health Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Little Otter’s Website: https://www.littleotterhealth.com/ Little Otter’s Free Assessments: https://www.littleotterhealth.com/resources/#assessments-toolkits Little Otter’s IG: https://www.instagram.com/littleotterhealth/ -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:36) Founding Little Otter (05:21) Initial development of Little Otter's product and service (08:13) Delivering care and building a community for providers (10:33) Engaging with clinicians and navigating the labor aspect (12:34) D2C approach and transitioning to pediatrician referrals (15:23) Balancing DTC and insurance partnerships (18:36) Quantifying outcomes (20:40) Evidence-based treatment program (23:15) Challenges in digital health (27:40) Leveraging data and support systems (29:44) Impact of technology on mental health (32:06) Destigmatizing mental health (34:25) Challenges in pediatric mental health (35:42) Conclusion

Today, I’m joined by Sami Inkinen, founder & CEO of Virta Health. Leading with lifestyle, Virta takes a bottom-up approach to diabetes management. Leveraging ketogenic nutrition therapy, the company is tackling root causes of type 2 diabetes. In this episode, we talk about unwinding the metabolic health crisis. We also cover: • The rise of GLP-1s • Reversing type 2 diabetes • Harms of ultra-processed foods Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Virta Health’s Website: https://www.virtahealth.com/ Virta Health’s YouTube: https://www.youtube.com/virtahealth -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (02:01) The ineffectiveness of current diabetes treatment (04:30) Addressing the underlying drivers of diabetes (06:53) Sami’s journey to founding Virta Health (12:47) Virta’s nutritional based approach to solving diabetes (16:24) Operationalizing nutrition therapy (18:26) Business model and sales process (23:01) Incentives and misaligned healthcare (28:08) Default food environment and metabolic health (34:36) The impact of GLP-1 drugs on Virta’s business (40:04) The need for a holistic approach to obesity (41:29) Conclusion

Emi Gal, Founder & CEO of Ezra, discusses AI in lowering MRI costs, preventative health importance, lifestyle changes to prevent cancer, and personal biohacking experiments. The podcast explores innovative full-body MRI scans for early cancer detection and the future of healthcare disruption.