Amanda Rees, co-founder of Bold, discusses personalized fitness for healthy aging, fall prevention for seniors, and Bold's partnership with Medicare. They focus on tailoring fitness for older adults and the challenges of healthcare business models. Additionally, they explore engagement strategies with health plans, the importance of movement as medicine, and the shift towards healthspan in the fitness industry.

James McMaster, CEO of Huel, discusses how his brand revolutionizes healthy eating with convenient, nutritionally complete meals. He highlights the transition from a single powdered shake to a diverse product range, focusing on customer obsession and sustainability. McMaster also emphasizes the importance of creating a lifestyle brand, overcoming retail challenges, and harnessing organic marketing strategies. The brand's mission to replace junk food and promote healthier options is at the core of their innovative approach.

Today, I’m joined by Jeff Byers, CEO of Momentous. Raising the bar on quality, Momentous makes science-backed supplements for high-performers. Trusted by the US military and pro sports teams, its products are transparently sourced, third-party tested, and NSF-certified. In this episode, we talk about fixing the flawed supplement industry. We also cover: • Prioritizing product quality over variety • Rebuilding culture after an acquisition • Consolidation within the industry Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Momentous' Website: https://www.livemomentous.com/ Momentous' YT: https://www.youtube.com/@live.momentous Momentous' LinkedIn: https://www.linkedin.com/company/livemomentous/ Jeff’s LinkedIn: https://www.linkedin.com/in/jeff-byers-06726331/ -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters:  (00:00) Introduction (01:27) Jeff's background  (03:17) Amp Human's journey and acquisition of Momentous (08:28) Challenges of merging two companies (12:38) Exploring acquisitions and financing challenges (15:45) Equity deal and investor alignment (19:24) Rebuilding company culture post-acquisition (23:15) Momentous’ mission to democratize high performance (26:30) How to build successful partnerships (32:24) Aligning partnership incentives (37:31) Redefining the supplement space (38:55) Momentous’ product portfolio strategy (41:52) Avoiding distractions by creating strategic partnerships (43:25) Providing quality and transparency in the supplement industry (46:00) Conclusion

Today, I’m joined by Dr. Daisy Robinton, co-founder & CEO of Oviva Therapeutics. Daisy is a Harvard-trained molecular biologist on a mission to extend female healthspan. Targeting ovarian function as a lever for longevity, Oviva hopes to make menopause optional. In this episode, we discuss how Oviva Therapeutics plans to deliver additional years of vibrant living to women. Plus, we talk about the intersection of biology and longevity. We also cover: • The future of women’s health • How lifestyle interventions impact aging • Oviva’s process for developing novel therapeutics Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Oviva Therapeutics Website: https://www.ovivatx.com/ Daisy’s LinkedIn: https://www.linkedin.com/in/daisy-robinton-phd-97785b35/ Daisy’s IG: https://www.instagram.com/daisy_robinton/?hl=en Daisy’s Email: Daisy@ovivatx.com Daisy Speaking at SXSW: https://www.shemedia.com/sxsw-2024/speakers Daisy Speaking at Live Long Summit: https://www.livelongsummit.com/ -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters:  (00:00) Introduction (01:31) Oviva Therapeutic background (03:35) Understanding ovarian aging (07:09) Oviva’s scientific research (10:08) Challenges and opportunities in women's health (11:34) Operations of a biotech company (16:00) Oviva’s long-term goals  (19:35) The future of women's health and longevity (20:46) Preserving ovarian function (21:50) Therapeutic interventions and lifestyle changes for women's health (23:29) Timeline for the therapeutics to be released (26:01) Consumer education and regulatory changes (31:52) Efficacy and skepticism (35:24) Conclusion

Today, I’m joined by Phil Levin, Founder & CEO of LiveNearFriends. After starting a coliving compound in Oakland, Phil saw the impact of community on well-being firsthand. Encouraging others to follow suit, he launched LiveNearFriends, a social real estate platform helping loved ones find homes near each other. In this episode, we discuss designing neighborhoods for social wellness. Plus, we talk communes, country clubs, Blue Zones, and more. We also cover: • How living within walking distance of your favorite activities impacts wellness • Phil’s insights from living at the Radish coliving community in Oakland • Transforming real estate to encourage community Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider LiveNearFriends Website: https://livenearfriends.com/ Phil’s Twitter: https://twitter.com/levin_phil -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters:  (00:00) Introduction (01:09) Phil’s background (05:31) Creating intentional communities (07:14) The importance of community for well-being (09:49) Making intentional living practical (11:28) Live Near Friends platform (14:43) Live Near Friends business model (18:43) Economic case for intentional living (19:57) Real Estate Agent priorities (21:00) Wellness Real Estate and communes (24:16) Neighborhood communities vs. transients (26:40) Education component (28:33) Short term roadmap for Live Near Friends (29:34) Long term impact aspirations (33:06) Conclusion

Today, I’m joined by Will Bartholomew, founder and CEO of D1 Training. Will developed the idea for an athletics-based training center after an ACL injury cut his NFL career short. Since 2001, D1 has grown from one Nashville location to 40+ facilities nationwide — helping aspiring college athletes, pros, and the general public reach their goals. In this episode, we discuss Will’s journey scaling a multi-million-dollar business. Plus, we talk trends in youth sports and boutique fitness. We also cover: • D1’s approach to athletic training and fitness • Having Peyton Manning and Chris Paul as investors • Deciding to franchise after being privately run for 16 years Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider D1 Training’s Website: https://www.d1training.com/ D1 Training’s IG: https://www.instagram.com/d1sports D1 Training’s FB: https://www.facebook.com/D1Sports/ D1 Training is actively seeking qualified, community-minded franchisees with a passion for the fitness industry to continue its growth through single and multi-unit franchise deals. For more information on D1 Training and franchise opportunities, please visit https://www.d1franchise.com/ -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters:  (00:00) Introduction (01:53) D1 Training's background and growth (04:03) Business model and coaching approach (05:49) Recruiting and training coaches (07:45) Scaling and franchising (10:09) Will deciding to follow his passion and go all in on D1 Training (14:20) Creating a team environment at D1 Training (16:26) Facility size and programming (19:12) Diversifying revenue streams (21:30) Peyton Manning and other professional athlete involvement (24:04) Corporate-owned locations vs franchising (25:03) Youth sports and getting kids active (28:15) Emphasis on strength and conditioning for athletes (31:40) Future roadmap and Will’s focus (32:35) Conclusion

Nick West, co-founder and CEO of Bandit, an apparel brand designed by runners for runners, shares insights into building a community-first strategy. He highlights how personal connections and pop-up events can cultivate loyalty among runners. Nick discusses the evolution of their brand during the pandemic and how they aim for global reach while remaining authentic. Listeners will learn about the innovative training programs and partnerships, along with the challenges of differentiating in a crowded market.

Today I’m joined by Jeff Zwiefel, executive director of Life Time MIORA. Former president and COO of Life Time, Jeff now heads the brand’s spinoff concept MIORA. Targeting the medical wellness market, MIORA longevity clinics pair personalized training and nutrition programs with medical and aesthetic treatments to help members reach their goals.  In this episode, we discuss Life Time’s evolution from gym chain to athletic country club, and its plans to prescribe GLP-1s. We also cover: • How Life Time’s events business works to compliment its gyms • The company's plans for expanding its longevity clinics  • Where MIORA fits in Life Time’s overall strategy Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider MIORA: https://my.lifetime.life/clubs/mn/target-center-minneapolis/services/miora.html Life Time’s Website: https://www.lifetime.life/ Life Time’s IG: https://www.instagram.com/lifetime.life -   Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters:  (00:00) Introduction (00:44) Background on Jeff and Life Time (05:22) Life Time’s value proposition (07:38) Life Time’s in person events (10:46) Challenges with diversified offerings  (14:37) MIORA longevity clinics (19:10) Integrated health services into gyms (21:12) Implementing longevity services properly and effectively (26:55) How Life Time is implementing GLP-1’s (28:04) Prescribing medication with a multidisciplinary approach (29:43) Push into longevity services and healthcare  (31:28) Bringing longevity programs to the masses (37:13) Keeping a complex business as simple as possible (39:29) Conclusion

Today I’m joined by Crunch Fitness CEO Jim Rowley. Known for its inclusive atmosphere, the national gym chain offers a mix of classes, state-of-the-art equipment, personalized training programs, and digital experiences. In this episode, we discuss the future of fitness franchises — including the role of group classes, wellness offerings, and recovery modalities. Plus, Jim shares why Crunch won’t be dispensing GLP-1s. In this episode, you’ll learn: • Crunch’s franchise-first strategy and roadmap • About Jim’s leadership style and vision for the company • How gym offerings are evolving as more people seek wellness Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Crunch Fitness Website: https://www.crunch.com Crunch Fitness IG: https://www.instagram.com/crunchgym Crunch Fitness FB: https://www.facebook.com/CRUNCH/ Crunch Fitness Franchisee Website: https://www.crunch.com/franchise -   Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters:  (00:00) Introduction (00:38) The state of Crunch Fitness (02:19) Brand, culture, and community (06:14) Gym floor layout and programming (10:33) Future gym formats and locations (13:30) Crunch’s holistic approach to health (16:58) Jim’s view on obesity drugs (19:33) The value of hard work and exercise (22:03) How Crunch+ fits into the overall business strategy (25:52) Growth and future roadmap  (27:59) Conclusion

Today, I’m joined by Rachel Drori, founder of Daily Harvest, a plant-based frozen meal delivery service. Valued at over $1B in 2022, Daily Harvest is reimagining frozen food. Partnering with Kroger, the company recently expanded into retail — launching its pre-prepped smoothie, soup, and healthy bowl kits to the masses.  In this episode, Rachel discusses preparing to step down as CEO. Plus, we talk entering grocery stores, weathering a recall, and trying to transform a broken food system. In this episode, you’ll learn: • About Rachel's 10 year journey as founder • Daily Harvest’s long-term mission and future plans • The pros and cons of starting D2C before going brick-and-mortar Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Daily Harvest’s Website: https://www.daily-harvest.com Daily Harvest’s IG: https://www.instagram.com/dailyharvest Pasta Collection: https://www.daily-harvest.com/browse/pasta - Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters:  (00:00) Introduction (01:32) Rachel’s background and Daily Harvest overview (05:44) Challenges in the food industry (11:03) Sustainability and making an impact (14:52) Food as medicine  (18:26) Building a mission-driven business (22:41) Impact and future of the CPG industry  (23:49) The importance of food system education (26:05) Expanding into the frozen food aisle (29:36) Challenges and opportunities in brick-and-mortar expansion (33:45) Handling a product recall and lessons learned  (38:36) Mission-driven decision-making and values  (39:31) Transitioning out of the CEO role  (42:33) Future roadmap and company outlook (43:24) Conclusion