Fitt Insider

Andrew Lachlan, founder and CEO of Sauna House, shares his inspiring journey of personal transformation and the founding of his modern bathhouse brand. He delves into the benefits of contrast therapy, detailing how tech-free spaces foster wellness and community. Andrew discusses the challenges and rewards of expanding through franchising, ensuring a unique customer experience while connecting ancient traditions with modern needs. With nine new locations on the horizon, he emphasizes the importance of creating spaces that enhance mental and physical health.

Tim Gurner, founder and chairman of GURNER™ GROUP, reveals his journey in luxury real estate and wellness. He discusses the rise of wellness-focused living spaces and private clubs like Saint Haven, aimed at fostering genuine community connections. Tim shares insights on personal health routines, the blending of technology with wellness, and the challenges of creating high-end fitness ventures. His vision emphasizes personalized experiences and the importance of innovative design in achieving a holistic lifestyle.

In a conversation with Sammy Faycurry, co-founder and CEO of Fay, explore how his platform is reshaping personalized nutrition care. Sammy discusses innovative ways to enhance access to dietitians and the vital role of technology in overcoming healthcare barriers. He shares insights from Fay’s journey, including raising $25M in funding and navigating the complex landscape of dietetics. Additionally, they dive into the impressive impact of GLP-1 medications on dietary practices and the future of the food-as-medicine approach.

Michael Brandt, co-founder and CEO of Ketone-IQ, delves into the world of metabolic efficiency and the science behind his innovative energy drink. He discusses the balance between elite athletic performance and mass-market appeal. Michael shares insights on the challenges of scaling their brand while mastering a single product. He also explores strategies for engaging consumers through direct-to-consumer approaches and the importance of scientific validation in the wellness industry. Plus, he reveals exciting future innovations!

Dr. Robin Berzin, CEO of Parsley Health, discusses their holistic approach to healthcare focusing on root causes of chronic diseases, integrating alternative and conventional medicine. They explore transitioning to integrated healthcare systems, the role of AI in healthcare delivery, and where to find more health information.

Dane McCarthy, Founder of The Athletic Clubs, shares insights on creating a supportive fitness community through training squads, intentional scaling, and marketing strategies. The podcast explores building genuine connections, optimizing member retention, and future roadmap for the business.

Osman Khan, Co-founder & CEO of Squared Circles, discusses using science and AI to vet ideas, building for conscious consumers, and untapped opportunities within wellness. They focus on product ideation, validation, and targeting the conscious consumer in the health and wellness space.

Today, I’m joined by Michael Ramsey, co-Founder & CEO of STRONG Pilates.   Using learnings from his time as an F45 Training franchisee, Michael created a global brand, leveraging patented machines to deliver a class that combines Pilates, cardio, and strength.    In this episode, we discuss the company’s hybrid fitness concept.   We also cover: • The state of boutique fitness • Launching STRONG Pilates in the US  • Leading the low-impact training revolution   Subscribe to the podcast → www.insider.fitt.co/podcast Subscribe to our newsletter → www.insider.fitt.co/subscribe Follow us on LinkedIn → www.linkedin.com/company/fittinsider   STRONG’s Website: https://strongpilates.com.au/ STRONG’s IG: https://www.instagram.com/strong -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.    Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/   Chapters: (​​00:00) Introduction (01:51) The birth of STRONG Pilates (03:29) Global expansion  (04:14) Personal journey and insights (05:50) Franchisee relationships and learnings (07:21) Experience and equipment (11:57) Innovation and market position (16:16) Sustainable growth and future plans (21:31) Community building (23:06) Global market strategy (28:26) Brand and community focus (34:15) Conclusion

Today, I’m joined by Aidan Dewar, co-founder & CEO of Nourish.   Covered by insurance in all 50 states, Nourish’s telenutrition platform connects Americans to registered dietitians for 1:1 diet counseling and behavior change support.   In this episode, we discuss the company’s food-as-medicine platform.   We also cover: • Navigating GLP-1s • Building preventative healthcare systems • Integrating food delivery into the business model   Subscribe to the podcast → www.insider.fitt.co/podcast Subscribe to our newsletter → www.insider.fitt.co/subscribe Follow us on LinkedIn → www.linkedin.com/company/fittinsider   Nourish’s Website: https://www.usenourish.com Nourish’s Careers Page: https://www.usenourish.com/careers Nourish’s IG: https://www.instagram.com/usenourish/   -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.    Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/   Chapters: (00:00) Introduction (01:27) Background on Aiden and Nourish (02:34) The problem and opportunity in healthcare (04:03) Nourish's approach and services (05:35) How Nourish connects patients with dietitians (08:38) Scaling and impact of Nourish (12:24) Future plans and integrations (19:27) Challenges and opportunities in healthcare (21:34) Company growth and team building (30:42) Conclusion

Today, I’m joined by Ron Belldegrun, co-founder & CEO of ByHeart.   Refreshing an outdated category, ByHeart is a farm-to-formula baby food brand. Pioneering clinical research, the company is raising the bar with grass-fed, whole milk-based infant formula.    In this episode, we talk about the company’s next-generation infant nutrition platform.   We also cover: • Infant formula’s food security problem • ByHeart’s commitment to nutrition research • The importance of owning end-to-end manufacturing   Subscribe to the podcast → www.insider.fitt.co/podcast Subscribe to our newsletter → www.insider.fitt.co/subscribe Follow us on LinkedIn → www.linkedin.com/company/fittinsider   ByHeart’s Website: https://byheart.com/ -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.    Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/   Chapters: (00:00) Introduction (01:49) The journey to innovate infant formula (04:04) ByHeart founding story (06:14) Building a better infant formula (09:23) Launching during a nationwide shortage (11:36) Expanding supply chain while ensuring quality (13:42) Educating and market penetration (17:07) The role of seed oils in infant formula (20:53) Ongoing research and innovations (26:57) Business model and growth strategy (31:53) Future roadmap (36:09) Conclusion