Fitt Insider

Geoff Cook, CEO of Noom and a leader in digital health, joins the discussion about transforming weight loss into a holistic health journey. He reveals how Noom combines AI support, human coaching, and medications like GLP-1s to drive lasting behavior change. The conversation explores the intricacies of merging medication with lifestyle adjustments and highlights the challenges in accessing these treatments. Geoff also shares his vision for expanding beyond weight loss into broader wellness and longevity initiatives, paving the way for a healthier future.

Today, I'm joined by Kent Yoshimura, co-founder and CEO of Neuro. Fueling high performance, Neuro makes functional gum and mints with ingredients clinically proven to sharpen focus, improve memory, and balance mood. In this episode, we discuss the company's innovative nootropic products. We also cover: • Building the brand • Scaling on TikTok Shop • Going from niche to mainstream Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Neuro’s Website: https://neurogum.com/ Neuro’s TikTok: https://www.tiktok.com/@neurogum Neuro’s IG: https://www.instagram.com/neurogum/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:41) Neuro Origin Story (05:00) Challenges and Breakthroughs in the Supplement Industry (06:31) Marketing Strategies and Consumer Education (09:41) The Role of PR and Influencer Endorsements (13:27) Balancing Growth and Brand Integrity (15:08) Innovative Marketing and Product Development (29:13) Future Goals and Company Culture (32:27) Sustainability and Future Opportunities (35:20) Conclusion

Today, I'm joined by Oleg Stavitsky, co-founder & CEO of Endel. Harnessing the neuroscience of music, Endel engineers personalized, adaptive wellness soundscapes to help people focus, relax, and sleep better. In this episode, we discuss the company's AI-powered functional audio platform.  We also cover: • The future of sound wellness • Studying the efficacy of soundscapes • Potential integrations and partnerships Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Download Endel’s App: https://endel.io/ Endel’s IG: https://www.instagram.com/endelsound/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:54) The Concept and Technology Behind Endel (03:15) Wellness and Audio (04:44) Scientific Validation and Early Challenges (12:50) Current Progress and Future Opportunities (18:19) Artist Collaborations (20:52) Potential Integrations and Partnerships (27:53) Building and Scaling Endel (31:37) Funding and Profitability (35:00) Conclusion

Today, I'm joined by Mark Rivers, CEO of Canyon Ranch. Diversifying its portfolio with member clubs, residences, and medical services, Canyon Ranch is evolving from pioneering resort to comprehensive health and wellness brand. In this episode, we explore the company’s continued expansion plans. We also cover: • Innovating to meet consumer needs • Canyon Ranch's approach to longevity • Why it’s doubling down on human connection Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Canyon Ranch’s Website: https://www.canyonranch.com/ Canyon Ranch’s IG: https://www.instagram.com/canyonranch/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:43) Canyon Ranch’s Background (04:59) Expanding the Canyon Ranch Portfolio (07:27) Innovations and Future Developments (11:07) Personal Wellness Journeys (15:23) The Canyon Ranch Experience (18:14) Anecdote of an NFL Players Experience at Canyon Ranch (20:56) Exploring Longevity and Health Span (23:34) Launching the LONGEVITY8™ Program (27:00) Wellness Innovation (33:43) Maintaining Excellence Across Locations (37:08) Conclusion

Pranitha Patil, co-founder and COO of Function Health, is on a mission to revolutionize healthcare with personalized lab testing insights. She discusses how the company has secured $53M in funding and plans for a comprehensive health platform. The conversation dives into the importance of proactive health management, affordable access to extensive testing, and leveraging AI for better health outcomes. Join her as she envisions a future where everyone can take charge of their health through actionable data.

Today, I'm joined by Colleen Cutcliffe, co-founder & CEO of Pendulum Therapeutics. Backed by actress Halle Berry, Pendulum is a microbiome biotech company disrupting probiotics with doctor-formulated metabolic health supplements. In this episode, we explore the links between gut health and metabolism. We also cover: • The science behind Pendulum’s medical probiotics • Advocating for healthspan over healthcare • Where preventative health is headed Subscribe to the podcast → www.insider.fitt.co/podcast Subscribe to our newsletter → www.insider.fitt.co/subscribe Follow us on LinkedIn → www.linkedin.com/company/fittinsider   Pendulum Therapeutics’ Website: https://pendulumlife.com/ Pendulum Therapeutics’ IG: https://www.instagram.com/pendulumlifeco/ Colleen’s IG: https://www.instagram.com/drcolleencutcliffe/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:28) Colleen’s Background and Founding Pendulum (02:02) The Science Behind Pendulum's Innovations (05:50) Product Portfolio and Market Impact (08:02) Developing and Scaling Probiotic Solutions (11:19) Consumer and Healthcare Integration (15:18) The Future of Preventative Health (28:54) Advocating for Healthspan Over Healthcare (33:21) Conclusion

Today, I'm joined by Colin Watts, CEO of Thorne. Enhancing well-being with personalized health solutions, Watts leads an integrative approach combining rigorously crafted nutritional supplements and biometric testing. In this episode, we discuss Thorne's evolution from supplements to science-backed wellness. We also cover: Thorne's emphasis on quality and innovation Expanding into diagnostics and personalized nutrition Colin’s insights from a 30-year career in consumer healthcare   Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider   Thorne’s Website: https://www.thorne.com/ Thorne’s IG: https://www.instagram.com/thornehealth   -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.    Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/   Chapters: (00:00) Introduction (01:44) Colin's and Thorne’s Background  (06:34) Thorne's Core Business and Evolution (11:07) Innovation and Consumer Focus (13:58) Health Kits and Diagnostic Testing (19:03) Challenges and Opportunities in Wellness (23:19) Thorne's Partnerships (28:52) Colin's Vision (37:20) Future Roadmap (39:26) Conclusion  

Philipp Roesch-Schlanderer is the co-founder and CEO of EGYM, a Munich-based fitness tech company revolutionizing strength training with smart solutions. In this conversation, he shares insights about EGYM's impressive $200M funding round and plans for U.S. expansion. The discussion dives into the integration of AI for personalized workouts and the company's commitment to corporate wellness through its Wellpass program. Roesch-Schlanderer also explores trends shaping the fitness industry and the importance of holistic health in modern fitness solutions.

Jamie Weeks, founder and CEO of SweatHouz, shares his inspiring journey from Orangetheory Fitness franchisee to wellness innovator. He discusses the rise of SweatHouz and its unique offerings, like infrared saunas and cold plunges. Jamie highlights the importance of member satisfaction and strategic franchising in the fitness industry. He also explores the evolving landscape of holistic wellness and digital therapy, alongside his ambitions for a billion-dollar exit and transformative industry changes.

Today, I'm joined by Katerina Schneider, founder & CEO of Ritual. An investor turned founder, Kat launched supplement brand Ritual after struggling to find a trustworthy prenatal vitamin. Nine years in, it’s a nine-figure business and category leader. In this episode, we discuss Ritual's commitment to science and transparency.  We also cover: • Challenges of scaling a D2C brand • Building trust in a crowded market • Entering new product categories   Subscribe to the podcast → www.insider.fitt.co/podcast Subscribe to our newsletter → www.insider.fitt.co/subscribe Follow us on LinkedIn → www.linkedin.com/company/fittinsider   Rituals’s Website: https://ritual.com/ Ritual’s IG: https://www.instagram.com/ritual Ritual’s TikTok: https://www.tiktok.com/@ritual -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:32) Kat's Journey and Building Ritual (02:59) Navigating Challenges (04:44) Expanding Product Lines While Maintaining Trust (08:17) Innovative Approaches to Product Development (17:00) Marketing Strategies and Omni-Channel Presence (24:51) The Importance of Trust and Community (30:27) Future Roadmap (34:34) Conclusion