Fitt Insider 319. Julia Nimocks, Co-Founder & CEO of Freaks of Nature
Dec 16, 2025
Julia Nimocks, co-founder and CEO of Freaks of Nature, joins to discuss her journey in building a performance skincare brand for outdoor athletes alongside surfing legend Kelly Slater. They delve into the underserved market of athletic skincare and the innovative microbiome-first formulations aimed at skin longevity. Julia shares insights on leveraging a lean team model with contractors, the brand's unique marketing strategies involving athlete ambassadors, and plans for expansion into new product categories by 2026.
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Athletes Are An Underserved Skincare Market
- The athletic consumer is a clearly defined archetype underserved by skincare and personal care brands.
- Freaks of Nature targets this gap with performance-first products and an athlete-focused brand ethos.
Center Formulas On The Skin Microbiome
- Prioritize microbiome-driven formulations to support skin longevity for outdoor athletes.
- Use science-led ingredients to protect and repair skin after prolonged sun and exposure.
Test In Real Athletic Conditions
- Test products in real athletic environments to ensure they perform under high endurance conditions.
- Design sunscreen and moisturizer to withstand water, sweat, and long activity sessions.