Julia Nimocks

Julia Nimocks, co-founder and CEO of Freaks of Nature, joins to discuss her journey in building a performance skincare brand for outdoor athletes alongside surfing legend Kelly Slater. They delve into the underserved market of athletic skincare and the innovative microbiome-first formulations aimed at skin longevity. Julia shares insights on leveraging a lean team model with contractors, the brand's unique marketing strategies involving athlete ambassadors, and plans for expansion into new product categories by 2026.