Fitt Insider Fitt Insider Daily Brief: January 6, 2026
Jan 6, 2026
Get ready for a rapid rundown of the latest in health and wellness! Investors are putting big bucks into infrastructure, with major funding for companies like TruMed and Nanit. A recent survey shows a significant shift, with 82% of consumers focusing on overall health and a growing interest in strength training. GLP-1s and AI-driven workouts are also gaining traction. Plus, exciting plans are ahead for enhancements in marketing and community engagement. Dive in to discover how these trends are shaping the future of wellness!
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Investors Back Wellness Infrastructure
- Investors shifted from trend-chasing to funding wellness infrastructure like payments, infant data, and brain-tech.
- This signals prevention, continuous data, and social tech are where capital is flowing.
Health Data Moves Into The Core Stack
- Startups raised capital to integrate health data into core products: HSA payments, infant sleep analytics, and EEG headphones.
- These bets indicate a move to embed wellness data into everyday financial and consumer tech.
Capital Supports Screenless And In-Person Tech
- Funding also targeted screen-time alternatives and in-person community experiences for kids and adults.
- Capital is supporting tech that reduces screens and fosters real-world connection.