Fitt Insider 304. Daniel Temm, CEO of Puresport
Sep 2, 2025
Daniel Temm, CEO of Puresport, leads a UK-based sports nutrition brand born from a CBD focus and dedicated to community wellness. He shares insights on evolving brand identity beyond CBD and emphasizes the importance of emotional connections over mere performance marketing. Temm also discusses his journey of bootstrapping and securing early funding, as well as the challenges of navigating a shifting health market. With plans for product expansion and community engagement, he highlights authenticity as key to long-term success.
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Brand Is The Feeling You Deliver
- A brand is defined by the feeling it creates when people interact with it.
- PureSport built mission-first to avoid racing to the bottom on price and hype.
Joining A Mission-Driven Startup
- Dan joined PureSport after its CBD origins and invested personally to help scale it.
- He leaned into sport and community as the vehicle to teach the brand's mission.
Emotional Connection Over Performance Claims
- Emotional connection beats product-only hype in sports nutrition.
- PureSport prioritized community and authenticity over discount-driven growth.
