Today, I'm joined by Daniel Temm, CEO of Puresport.
Founded on CBD for athletes, the UK company has grown into a community-driven sports nutrition company centered on running and sustainable well-being.
In this episode, we discuss building an authentic sports nutrition brand in a crowded market.
We also cover:
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Evolving the brand beyond CBD
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Bootstrapping and early funding journey
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Building emotional connection vs. performance marketing
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Puresport’s Website: puresport.co
Puresport’s Instagram: www.instagram.com/puresport
Daniel Temm’s Instagram: https://www.instagram.com/danieltemm3
Daniel Temm’s LinkedIn: www.linkedin.com/in/daniel-temm-2b6892164
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(00:41) Dan's background and Puresport's origins as a CBD company
(02:25) Joining Puresport and the transition during COVID
(05:25) Building emotional connection vs. performance marketing approach
(10:00) Bootstrapping and early funding journey
(11:50) Evolution of apparel and merchandise strategy
(15:38) Raising institutional investment and brand power
(18:38) Developing "For the Long Run" brand philosophy
(22:31) Challenges of focus and avoiding too many good ideas
(26:25) Fuel stations campaign and authentic marketing activations
(31:55) Building brand vs. scaling revenue - the tension
(34:20) Future plans: omnichannel expansion and product development
(37:26) Conclusion
