Scott Marcaccio, co-founder and CEO of Myo, shares insights from his journey in revolutionizing physical therapy with a network of 23 locations. He discusses the ten-year quest for product-market fit and the brand's shift from catering to athletes to a mass premium approach. Scott reveals strategies for building an employer brand to retain over 270 clinicians and the importance of preventive care in today's wellness landscape. He also highlights Myo's unique, owned-operation model in the fitness space.
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question_answer ANECDOTE
From Personal Injury To Co-Founder
Scott Marcaccio became an investor after his back injury connected him to co-founder Vin's clinic and Instagram growth.
That early involvement turned a one-off investment into a decade-long company-building journey.
insights INSIGHT
Fragmentation Creates A Trust Opportunity
The movement-health market is fragmented and overloaded with conflicting advice, creating space for a single, trusted alternative.
Myo positions itself as the unified, higher-quality option combining assessment and preventive journeys.
insights INSIGHT
Ten Years To The Rubik's Cube Moment
Finding product-market fit took nearly a decade with many pivots before the model clicked around year eight.
Once the Rubik's Cube clicked, growth accelerated to repeated multi-location openings.
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Today, I'm joined by Scott Marcaccio, co-founder & CEO of Myo.
With 23 locations and counting, Myo is bringing next-gen physical therapy to the masses — helping people futureproof their bodies with preventative care.
In this episode, we discuss scaling and normalizing premium PT.
We also cover:
The 10-year rollercoaster to finding product-market fit
Building employer brand and culture to retain 270+ clinicians
Shifting from an athlete-focused niche to mainstream premium positioning
Chapters: (00:00) Introduction (01:00) Scott's background and Myo overview (04:00) Unifying fragmented wellness modalities into modern PT (06:00) The 10-year rollercoaster to finding product-market fit (08:00) Major rebrand: from Myodetox to Myo (11:00) Building employer brand for 270+ clinicians (14:00) The rebrand process (17:00) Shifting from niche athlete focus to mass premium positioning (23:00) Real estate strategy and owned-operation model (25:00) Densification over market expansion approach (29:00) Why Myo stays pure-play and avoids service bloat (34:00) Leadership development as the business scales (37:00) Raising global body IQ through movement education (39:00) The hard work between three locations and 10 locations (41:00) Future Roadmap (43:00) Conclusion
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