
The PR Podcast
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators to share ideas and strategies to tell impactful stories that make a difference. Host Jody Fisher has spent 30 years in news, first as a radio reporter and anchor in New York City and then in PR representing clients across a variety of industries including healthcare, higher education, financial services, real estate, entertainment, and non-profit. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
Latest episodes

Jun 19, 2023 • 26min
133. Tieja MacLaughlin on Leveraging Criticism on Social Media
Tieja MacLaughlin is the founder of her namesake firm based in Toronto, the first of its kind to integrate restorative justice techniques into the practice of issues management. She is a former reporter and a regular keynote speaker recognized for her candid authenticity, sharp wit, and effortless adaptability that connects with a range of audiences. Prior to her current role, Tieja worked in the sports industry including various roles with Hockey Canada, Rogers Sportsnet, the Ottawa Senators (NHL), and the Kitchener Rangers (OHL).
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.

Jun 12, 2023 • 27min
132. Sam Patchett, Director at Profile
Sam Patchett is Director at Profile, a 12-person PR agency based in London. He started his career in New Zealand, working as a political advisor and press secretary for MPs and Ministers at New Zealand’s Parliament. After working for boutique Wellington PR outfit SweeneyVesty, he moved to the UK. In the UK, he has held corporate communications roles at the asset management firm Aegon and the PR agency Grayling.
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.

Jun 5, 2023 • 31min
131. Special Guest Gini Dietrich!
If you work in PR, you know the name Gini Deitrich, and if you don't.. well.. get out your notepads because class is in session!
Dynamic and insightful, Gini is the founder and CEO of Arment Dietrich, author of "Spin Sucks" (the book and the blog), and host of the "Spin Sucks" podcast. She is the creator of the PESO Model™ and has crafted a certification for it in partnership with Syracuse University. She is the co-author of "Marketing in the Round," co-host of "Inside PR," and co-host of "The Agency Leadership" podcast.
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.

May 22, 2023 • 27min
130. Cristina Suarez Krumsick, CEO, Isetta on Human Connection
Cristina Suarez Krumsick is a progressive marketer who has worked with companies of all sizes, from start-ups to enterprise, leading teams and campaigns with a comprehensive and analytical approach that challenges the status quo. With in-house and agency experience at Simon & Schuster, Workman Publishing, and Baltz & Company, she has a solid understanding of client/agency relationships and how the good ones can really make waves. In 2019 she founded Isetta, an integrated marketing agency that tells stories through positioning, design, and public relations to enable cross-functional efficiencies and catapult client exposure. Their client portfolio is made up of best-in-class, scalable food & beverage, home & design, and wellness brands led by good people on a mission to make the world a better place.
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.

May 15, 2023 • 39min
129. Nathan Miller, CEO, Miller Ink on Crisis and Speechwriting
Nathan Miller is the CEO and Founder of Miller Ink, a full-service, award-winning strategic and crisis communications firm in Los Angeles. He has helped hundreds of organizations tell their stories better and navigate complex issues and crises around the globe. Before founding Miller Ink in 2013, Nathan was the Director of Speechwriting for Israel’s Permanent Mission to the United Nations, serving as a senior communications adviser and the chief speechwriter for Israel’s UN Ambassador. Nathan has been featured in Forbes and has been interviewed on CNN, NPR, and recently on Cancelled the Podcast, where he shared some of his crisis communications expertise.
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.

May 8, 2023 • 24min
128. Jessy Klein Fofana, CEO of LaRue, on Affiliate Marketing & PR
Jessy Klein Fofana is CEO + Founder of LaRue, a Public Relations and Affiliate Marketing agency harnessing the powers of media relations, affiliate marketing, events, influencer, and brand partnerships to deliver real, measurable ROI focused on Direct to Consumer Brands. A recent blog post on their website was titled "6 Reasons Why Your Brand Needs an Affiliate Marketing Agency in 2023."
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram and TikTok at @ThePRPodcast.

May 1, 2023 • 29min
127. Jon Morris, Founder & CEO of Ramsay Innovations on Starting Your Business
Jon Morris is founder & CEO of Ramsay Innovations, one of many companies he has created as a serial entrepreneur. At the age of 30, he started the digital marketing agency Rise Interactive. When Jon sold Rise 16 years later, it was one of the largest Independent Digital Agencies in the world. Much of Rise’s success was due to having a financial infrastructure that provided insights that led to sound strategic planning, which enabled Jon and the Rise team to make the right decisions quicker and more often. Through Ramsay Innovations, Jon’s new passion is to help other agencies grow and thrive through finance, just as Rise did.
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram and TikTok at @ThePRPodcast.

Apr 24, 2023 • 29min
126. Greg Galant, CEO of MuckRack
Gregory Galant is the co-founder and CEO of Muck Rack, the Public Relations Management platform that helps thousands of organizations including Google, International Rescue Committee, Golin and Duolingo find the right journalists to pitch, report on media coverage, and prove the value of their work. He is also co-creator and CEO of The Shorty Awards, which honor the best of social media, and launched The Work Remotely Forever Pledge, a commitment by business leaders who promise not to force their employees to work from an office. Since launching, more than 75 companies have signed on.
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram and TikTok at @ThePRPodcast.

Apr 17, 2023 • 36min
125. Alan Locher, Host, The Locher Room
Alan Locher started his PR career working for The Walt Disney Studios, helping to launch more than 200 films including "The Little Mermaid" and "Beauty and the Beast," and later as a master publicist for soap operas "As the World Turns" and "Guiding Light." During the pandemic, he launched his own video podcast series, "The Locher Room," where he interviews soap stars and up-and-coming talents. At his three-year mark, he's recorded over 360 episodes and 800 interviews and raised more than $125K for various charities. In his day job, he is VP of Sales for Truescope, a media monitoring platform.
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and Tik Tok at @ThePRPodcast.

Apr 10, 2023 • 32min
124. Jason Mudd, CEO, Axia PR, on Big Clients and Small Details
Jason Mudd is CEO and managing partner of Axia Public Relations, and a trusted adviser to some of America’s best-known brands including American Airlines, Budweiser, Dave & Buster’s, H&R Block, Pizza Hut, and Verizon. Jason is a professional public speaker, an Emmy Award-winning, accredited public relations practitioner, and an entrepreneur. He is the author of six books and hosts “On Top of PR” with Jason Mudd — a video podcast about public relations topics, tips, and trends.
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.