The PR Podcast 141. Lauren Kleinman, Founder, The Quality Edit on "Performance PR"
Lauren Kleinman is a mother, serial entrepreneur, and trailblazer in media and publishing. She is the founder of Dreamday where she coined the term “Performance PR," combining traditional PR with affiliate marketing to drive data-driven results. Lauren also co-founded a second company, The Quality Edit, a modern media company that curates the internet’s best brands with lower Customer Acquisition Costs and higher Return on Ad Spend. Prior to those experiences she was part of the founding team for the iconic vitamin brand Ritual and held roles at companies like StartEngine and Scopely.
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.