Dustin Siggins is the founder of Proven Media Solutions and a business columnist. He shares his secrets on merchandising media hits and leveraging all your marketing channels for “surround sound publicity.” Listen for his take on surviving a publicity "shark attack!" The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠Jody Fisher⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠Facebook⁠, ⁠Twitter⁠, ⁠Instagram⁠, and ⁠TikTok⁠ at @ThePRPodcast.