Scott Baradell is CEO and founder of Idea Grove, which helps its clients secure trust at scale through its unique Grow With TRUST approach. That approach is outlined in his new book, Trust Signals: Brand Building in a Post-Truth World, which is a #1 bestseller on Amazon in the public relations category. He’s here to pick up our conversation where we last left off. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter, Instagram and TikTok at @ThePRPodcast.

What did we learn in 2022 that will be most useful in 2023? Jody runs down four personal observations that should be the focus of your #publicrelations efforts in the new year.  Thank you for listening this year!  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter, Instagram and TikTok at @ThePRPodcast.

Aaron Kwittken is founder and CEO of PRophet, the first-ever AI-driven platform, built by and for PR professionals. He is also President of the New York Chapter of the Public Relations Society of America (PRSA-NY) and founder and chairman of KWT Global, a highly acclaimed PR and brand strategy firm with offices in New York, London and LA. He’s written for Forbes and The Drum and is the creator and host of the popular Brand on Purpose podcast that features companies that do well by doing good. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter, Instagram and TikTok at @ThePRPodcast.

Bri Godwin Huyke is the Associate Director of Digital PR at Croud, a global, full-service digital marketing agency based in NYC servicing clients all over the world. As a Digital PR pro, she gets clients coverage in outlets like CNBC, USA Today, NBC, Business Insider, and The New York Times. Bri works to create headline-worthy content to secure press coverage with links to improve clients’ SEO and overall brand awareness. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter, Instagram and TikTok at @ThePRPodcast.

Erik Jacobson is founder and CEO of both Lemonpie and Hatch, which helps clients use podcasting to help grow their business. Erik got his start with Tim Ferris, podcaster extraordinaire, and soon after launched his own companies where he has helped over 200 brands use podcast strategies to drive millions of downloads and millions of dollars of value. He’s worked with A-list brands like HubSpot, Freshbooks, and Four Sigmatic. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter, Instagram and TikTok at @ThePRPodcast.

Noreen Heron is Founder and CEO of Heron Agency, based in Chicago, an award-winning Strategic Communications Firm specializing in Travel, Hospitality, Entertainment and Corporate brands. They’ve been named one of the “Top 200 PR firms in the Country” by Forbes Magazine, with many other accolades to their name. She’s worked with household names including Orange Theory Fitness, Massage Envy, Procter & Gamble, and prides herself on not coloring inside the lines. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter, Instagram and TikTok at @ThePRPodcast.

Darrell S. Pressley is Principal of the Pressley Media Group (PMG) based in Baltimore MD. As a journalist he covered crime, politics, education, and breaking news in Detroit, Cincinnati, Boston and Kentucky. Today he works with clients providing story crafting, media outreach and crisis communications, with writing that is thought provoking, emotional and authentic. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how the news gets made.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter, Instagram and TikTok at @ThePRPodcast.

Peter Haskell is a veteran radio reporter in New York City for WCBS-AM Newsradio880 and has covered just about every major news story here in the last 30 years. A gentleman newsman, he is able to tell complicated stories in mere syllables. He recently retired from his career in radio for a very specific reason and he wanted to come on the show to share his perspectives on it. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter, Instagram and TikTok at @ThePRPodcast.

Jaclyn M. Tacoronte is an award-winning marketing and public relations professional with more than 20 years of experience in both agency and client-side settings, serving Fortune 500 companies including Canon, Puma, Harley-Davidson and Proctor & Gamble.  She is the CEO & President of JMT Media, LLC., a New York certified M/WBE marketing, public relations and design firm that specializes in small business marketing and the non-profit sector.  As a Founding Board Member of the Minority Women in Business Association of Staten Island, and member of multiple community councils, she has a passion for her local community and helping small businesses and non-profits get their message to clients.  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter, Instagram and TikTok at @ThePRPodcast.

Craig Allen is Chief Meteorologist at WCBS-AM/880 where he has been preparing listeners in the NYC area for the elements for more than 40 years. He’s an Emmy award winner and most recently picked up first place for best weathercast from the Journalists Association of New York.  He’s also a familiar face on TV.. working at News12, WNYW-TV, WPIX-TV and more.  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter, Instagram and TikTok at @ThePRPodcast.