
The PR Podcast
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators to share ideas and strategies to tell impactful stories that make a difference. Host Jody Fisher has spent 30 years in news, first as a radio reporter and anchor in New York City and then in PR representing clients across a variety of industries including healthcare, higher education, financial services, real estate, entertainment, and non-profit. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
Latest episodes

Jan 23, 2023 • 30min
113. Donna Loughlin, Founder of LMGPR, on PR for Futurists
Donna Loughlin is the Founder of LMGPR and is known for her work with futurists and innovators. She has launched more than 500 companies, taking them from stealth to market leaders since forming her agency in 2002. She is also the host of BeforeItHappened, a leading narrative podcast featuring visionaries and the moments, events, and realizations that inspired them to change our lives for the better. Donna excels in the realm of storytelling, and uses those skills to propel new companies into the mainstream.
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram and TikTok at @ThePRPodcast.

Jan 16, 2023 • 30min
112. David McAlpine, Global PR for Illumina
David McAlpine is global head of Public Relations at Illumina, a biotech company that makes DNA sequencing machines. Before that he was head of PR at General Motors where he worked directly with the CEO. He’s also been a network TV news producer for CBS This Morning, where he won an Emmy for outstanding news program. He specializes in boiling down complex ideas into consumable information suitable for either the mainstream or specialty media. And he is multi-lingual to boot!
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram and TikTok at @ThePRPodcast.

Jan 9, 2023 • 35min
111. John McCartney, CEO of Jmac PR
John McCartney is Founder and Agency principal at Jmac PR where he and his team work with leading brands providing effective PR and marketing communications to achieve business-building objectives. In the last 20 years he has led traditional PR and social media campaigns for technology, advertising, marketing, and media brands and guiding clients to creating sustainable awareness, visibility, and thought leadership, with integrity, enthusiasm, and professionalism. He is an active member of PRSA and enjoys coaching and mentoring startup founders on best practices in PR.
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram and TikTok at @ThePRPodcast.

Jan 2, 2023 • 29min
110. Scott Baradell, Author of "Trust Signals: Brand Building in a Post-Truth World"
Scott Baradell is CEO and founder of Idea Grove, which helps its clients secure trust at scale through its unique Grow With TRUST approach. That approach is outlined in his new book, Trust Signals: Brand Building in a Post-Truth World, which is a #1 bestseller on Amazon in the public relations category. He’s here to pick up our conversation where we last left off.
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram and TikTok at @ThePRPodcast.

Dec 26, 2022 • 14min
109. What I Learned in 2022 that I'm Taking With Me in 2023
What did we learn in 2022 that will be most useful in 2023? Jody runs down four personal observations that should be the focus of your #publicrelations efforts in the new year.
Thank you for listening this year!
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram and TikTok at @ThePRPodcast.

Dec 19, 2022 • 29min
108. Aaron Kwittken, founder and CEO of PRophet, and How AI can help PR
Aaron Kwittken is founder and CEO of PRophet, the first-ever AI-driven platform, built by and for PR professionals. He is also President of the New York Chapter of the Public Relations Society of America (PRSA-NY) and founder and chairman of KWT Global, a highly acclaimed PR and brand strategy firm with offices in New York, London and LA. He’s written for Forbes and The Drum and is the creator and host of the popular Brand on Purpose podcast that features companies that do well by doing good.
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram and TikTok at @ThePRPodcast.

Dec 12, 2022 • 28min
107. Bri Godwin Huyke, Associate Director of Digital PR at Croud on PR & SEO
Bri Godwin Huyke is the Associate Director of Digital PR at Croud, a global, full-service digital marketing agency based in NYC servicing clients all over the world. As a Digital PR pro, she gets clients coverage in outlets like CNBC, USA Today, NBC, Business Insider, and The New York Times. Bri works to create headline-worthy content to secure press coverage with links to improve clients’ SEO and overall brand awareness.
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram and TikTok at @ThePRPodcast.

Dec 5, 2022 • 37min
106. Erik Jacobson, founder and CEO of Lemonpie and Hatch on Starting a Podcast
Erik Jacobson is founder and CEO of both Lemonpie and Hatch, which helps clients use podcasting to help grow their business. Erik got his start with Tim Ferris, podcaster extraordinaire, and soon after launched his own companies where he has helped over 200 brands use podcast strategies to drive millions of downloads and millions of dollars of value. He’s worked with A-list brands like HubSpot, Freshbooks, and Four Sigmatic.
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram and TikTok at @ThePRPodcast.

Nov 28, 2022 • 28min
105. Noreen Heron, Founder and CEO, Heron Agency on Hospitality PR
Noreen Heron is Founder and CEO of Heron Agency, based in Chicago, an award-winning Strategic Communications Firm specializing in Travel, Hospitality, Entertainment and Corporate brands. They’ve been named one of the “Top 200 PR firms in the Country” by Forbes Magazine, with many other accolades to their name. She’s worked with household names including Orange Theory Fitness, Massage Envy, Procter & Gamble, and prides herself on not coloring inside the lines.
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram and TikTok at @ThePRPodcast.

Nov 21, 2022 • 32min
104. Darrell Pressley, Principal of the Pressley Media Group
Darrell S. Pressley is Principal of the Pressley Media Group (PMG) based in Baltimore MD. As a journalist he covered crime, politics, education, and breaking news in Detroit, Cincinnati, Boston and Kentucky. Today he works with clients providing story crafting, media outreach and crisis communications, with writing that is thought provoking, emotional and authentic.
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how the news gets made. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram and TikTok at @ThePRPodcast.