123. Whitney Lee, True Story PR on Metrics and what Public Relations is built to do best

Named one of the “Five Most Dynamic Women Leaders Ruling the Industry in 2022” in CIO Times Magazine, Whitney Lee, APR, CPRC, is a force in the PR Industry. Founded in 2015, the newly-rebranded True Story Public Relations is an award-winning agency focused on hospitality, travel+tourism, products, and services. Whitney has more than a decade of experience in strategic story-telling and earning media coverage through social media, PR, email marketing, and more. Based in Pensacola, Florida, her team serves clients across the nation and internationally. Whitney’s entrepreneurial endeavors also include real estate and start-up investments. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter, Instagram and TikTok at @ThePRPodcast.