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The PR Podcast

Latest episodes

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May 22, 2023 • 27min

130. Cristina Suarez Krumsick, CEO, Isetta on Human Connection

Cristina Suarez Krumsick is a progressive marketer who has worked with companies of all sizes, from start-ups to enterprise, leading teams and campaigns with a comprehensive and analytical approach that challenges the status quo. With in-house and agency experience at Simon & Schuster, Workman Publishing, and Baltz & Company, she has a solid understanding of client/agency relationships and how the good ones can really make waves. In 2019 she founded Isetta, an integrated marketing agency that tells stories through positioning, design, and public relations to enable cross-functional efficiencies and catapult client exposure. Their client portfolio is made up of best-in-class, scalable food & beverage, home & design, and wellness brands led by good people on a mission to make the world a better place. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun.  Host ⁠Jody Fisher⁠ has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠Facebook⁠, ⁠Twitter⁠, ⁠Instagram⁠, and ⁠TikTok⁠ at @ThePRPodcast.
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May 15, 2023 • 39min

129. Nathan Miller, CEO, Miller Ink on Crisis and Speechwriting

Nathan Miller is the CEO and Founder of Miller Ink, a full-service, award-winning strategic and crisis communications firm in Los Angeles. He has helped hundreds of organizations tell their stories better and navigate complex issues and crises around the globe. Before founding Miller Ink in 2013, Nathan was the Director of Speechwriting for Israel’s Permanent Mission to the United Nations, serving as a senior communications adviser and the chief speechwriter for Israel’s UN Ambassador. Nathan has been featured in Forbes and has been interviewed on CNN, NPR, and recently on Cancelled the Podcast, where he shared some of his crisis communications expertise. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
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May 8, 2023 • 24min

128. Jessy Klein Fofana, CEO of LaRue, on Affiliate Marketing & PR

Jessy Klein Fofana is CEO + Founder of LaRue, a Public Relations and Affiliate Marketing agency harnessing the powers of media relations, affiliate marketing, events, influencer, and brand partnerships to deliver real, measurable ROI focused on Direct to Consumer Brands. A recent blog post on their website was titled "6 Reasons Why Your Brand Needs an Affiliate Marketing Agency in 2023." The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on Facebook, Twitter, Instagram and TikTok at @ThePRPodcast.
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May 1, 2023 • 29min

127. Jon Morris, Founder & CEO of Ramsay Innovations on Starting Your Business

Jon Morris is founder & CEO of Ramsay Innovations, one of many companies he has created as a serial entrepreneur. At the age of 30, he started the digital marketing agency Rise Interactive. When Jon sold Rise 16 years later, it was one of the largest Independent Digital Agencies in the world. Much of Rise’s success was due to having a financial infrastructure that provided insights that led to sound strategic planning, which enabled Jon and the Rise team to make the right decisions quicker and more often. Through Ramsay Innovations, Jon’s new passion is to help other agencies grow and thrive through finance, just as Rise did. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter, Instagram and TikTok at @ThePRPodcast.
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Apr 24, 2023 • 29min

126. Greg Galant, CEO of MuckRack

Gregory Galant is the co-founder and CEO of Muck Rack, the Public Relations Management platform that helps thousands of organizations including Google, International Rescue Committee, Golin and Duolingo find the right journalists to pitch, report on media coverage, and prove the value of their work. He is also co-creator and CEO of The Shorty Awards, which honor the best of social media, and launched The Work Remotely Forever Pledge, a commitment by business leaders who promise not to force their employees to work from an office. Since launching, more than 75 companies have signed on. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on Facebook, Twitter, Instagram and TikTok at @ThePRPodcast.
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Apr 17, 2023 • 36min

125. Alan Locher, Host, The Locher Room

Alan Locher started his PR career working for The Walt Disney Studios, helping to launch more than 200 films including "The Little Mermaid" and "Beauty and the Beast," and later as a master publicist for soap operas "As the World Turns" and "Guiding Light." During the pandemic, he launched his own video podcast series, "The Locher Room," where he interviews soap stars and up-and-coming talents. At his three-year mark, he's recorded over 360 episodes and 800 interviews and raised more than $125K for various charities. In his day job, he is VP of Sales for Truescope, a media monitoring platform. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on Facebook, Twitter, Instagram, and Tik Tok at @ThePRPodcast.
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Apr 10, 2023 • 32min

124. Jason Mudd, CEO, Axia PR, on Big Clients and Small Details

Jason Mudd is CEO and managing partner of Axia Public Relations, and a trusted adviser to some of America’s best-known brands including American Airlines, Budweiser, Dave & Buster’s, H&R Block, Pizza Hut, and Verizon. Jason is a professional public speaker, an Emmy Award-winning, accredited public relations practitioner, and an entrepreneur. He is the author of six books and hosts “On Top of PR” with Jason Mudd — a video podcast about public relations topics, tips, and trends. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
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Apr 3, 2023 • 37min

123. Whitney Lee, True Story PR on Metrics and what Public Relations is built to do best

Named one of the “Five Most Dynamic Women Leaders Ruling the Industry in 2022” in CIO Times Magazine, Whitney Lee, APR, CPRC, is a force in the PR Industry. Founded in 2015, the newly-rebranded True Story Public Relations is an award-winning agency focused on hospitality, travel+tourism, products, and services. Whitney has more than a decade of experience in strategic story-telling and earning media coverage through social media, PR, email marketing, and more. Based in Pensacola, Florida, her team serves clients across the nation and internationally. Whitney’s entrepreneurial endeavors also include real estate and start-up investments. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter, Instagram and TikTok at @ThePRPodcast.
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Mar 27, 2023 • 36min

122. Eric Olsen on Political PR and Pitching National News Outlets

Eric Olsen is Communications Director for Congressman John Garamendi (D-CA 8th District) of California, where he directs media relations, social media, constituency communications, and more. He’s worked with all the national networks and shows and managed highly targeted PR campaigns that focus on getting into the weeds of an issue and connecting it to a specific constituency. In 2023, he’s spending his free time working to bring a greater level of transparency and insight into politics and how our government functions, with the goal of providing a glimpse into how people can cultivate a rewarding PR career in politics and government. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter, Instagram and TikTok at @ThePRPodcast.
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Mar 20, 2023 • 3min

121. Launching Jody Fisher PR!

So excited to launch Jody Fisher PR! Your humble host is going solo (cue the Star Wars references) and building a brand new #publicrelations business! Get in touch via www.jodyfisherpr.com! The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 25 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on Facebook, Twitter, and Instagram at @ThePRPodcast.

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