The PR Podcast cover image

The PR Podcast

Latest episodes

undefined
Aug 7, 2023 • 28min

140. Kaitlyn Barclay, Founder & CEO, ScoutLab on LGBTQ Inclusion and "Do The Right Thing" PR

Kaitlyn Barclay is co-founder and CEO of Scout Lab, with clients that include Wix.com, Adidas, Venmo. Prior to ScoutLab, Kaitlyn was on the founding team of fitmob, a fitness subscription, which sold to ClassPass in 2015. She’s an advisor to female-run organizations like Super Mush and JourneyOne Ventures, as well as an angel investor in women and BIPOC-led companies like Hey Jane, Quinn, Snaptrude, and Workstream. She volunteers with Do The Werq, an organization with a mission to increase queer creativity and share of voice in the advertising industry, and is spearheading the first census for LGBTQ+ marketers and advertisers. She’s been recognized as a Forbes Next 1000 and AdWeek’s 2022 Pride Stars, and her writing has also been featured in McSweeney’s, Glamour and Fast Company. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun.  Host ⁠Jody Fisher⁠ has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠Facebook⁠, ⁠Twitter⁠, ⁠Instagram⁠, and ⁠TikTok⁠ at @ThePRPodcast.
undefined
Jul 31, 2023 • 32min

139. Bonnie Taylor, Talent Resources, on Celebrity Partnerships

How did Ben Affleck (and Jennifer Lopez) come to star in that Dunkin' commercial? Bonnie Taylor of Talent Resources spills the tea and more in this insightful episode. Hear about how you can leverage working with celebrities and other talent in your PR efforts. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun.  Host ⁠Jody Fisher⁠ has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠Facebook⁠, ⁠Twitter⁠, ⁠Instagram⁠, and ⁠TikTok⁠ at @ThePRPodcast.
undefined
Jul 24, 2023 • 31min

138. Carmen Fields, Author, "Going Back to T-Town"

Carmen Fields is a career PR professional and an Emmy Award-winning broadcast news journalist. She used her PR and storytelling talents on her new book, "Going Back to T-Town: The Ernie Fields Territory Big Band," which brings us the untold story of her father, Ernie Fields, a highly influential jazz musician who made significant contributions during the earliest days of jazz and swing. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun.  Host ⁠Jody Fisher⁠ has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠Facebook⁠, ⁠Twitter⁠, ⁠Instagram⁠, and ⁠TikTok⁠ at @ThePRPodcast.
undefined
Jul 17, 2023 • 32min

137. Claire Mason on Global Thought Leadership

Claire Mason is the Thought Leadership Publicist working with founders, coaches, and solo entrepreneurs to their grow visibility, credibility, and opportunity pipelines using her proven LinkedIn and media strategies. She has landed clients in Forbes, CNBC, and Wall Street Journal, and earned her own bylines in The Guardian, Marie-Claire, and The Sunday Times. Her work has been showcased as an example of best practice by HubSpot and she’s a regular contributor to Business2Community (USA), Digital Doughnut (UK), Thrive Global (USA), and CoFounders Town (India), where she writes on how content marketing can move the needle for B2B brands. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun.  Host ⁠Jody Fisher⁠ has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠Facebook⁠, ⁠Twitter⁠, ⁠Instagram⁠, and ⁠TikTok⁠ at @ThePRPodcast.
undefined
Jul 10, 2023 • 28min

136. Barrie Cohen, BC Public Relations on Positive PR

Barrie Cohen is CEO of BC Public Relations based in Denver, where she and her firm guide clients in crafting strong and authentic stories for brands founded on creativity, customization, and collaboration. Her passion for positive publicity and storytelling has created countless opportunities for her clients including features in Cosmopolitan, Muscle & Fitness Magazine, Huffington Post, and more. She’s worked with large private practice physician groups, small business owners, as well as World Champion MMA Fighter Georges St-Pierre. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun.  Host ⁠Jody Fisher⁠ has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠Facebook⁠, ⁠Twitter⁠, ⁠Instagram⁠, and ⁠TikTok⁠ at @ThePRPodcast.
undefined
Jul 3, 2023 • 35min

135. Heather Wagner Reed, CEO, Juice Consulting

Heather Wagner Reed is the Founder + CEO of Juice Consulting, a boutique PR and marketing firm based in Austin TX that was just named "Austin’s Premiere PR and Marketing Agency" by SPIN Magazine. She's worked with clients including Gloria Gaynor and Erykah Badu. Before starting Juice in 2007, Heather was Senior Product Manager for Beyoncé, handling her day-to-day management and global marketing coordination for five years as part of Music World Entertainment/Sanctuary Records. In 1999, she was named an “Honorary Alumna” of the MBA program at Nyenrode University where she handled PR and alumni relations. During her time abroad, she picked up some Dutch and French and became well-versed in working with a variety of cultures. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun.  Host ⁠Jody Fisher⁠ has worked in New York City PR for more than 20 years, representing clients across healthcare, higher education, financial services, real estate, entertainment, and non-profits. Join the conversation on ⁠Facebook⁠, ⁠Twitter⁠, ⁠Instagram⁠, and ⁠TikTok⁠ at @ThePRPodcast.
undefined
Jun 26, 2023 • 30min

134. Dr. Kerry O'Grady on Getting an Education in PR

Dr. Kerry O’Grady is an associate professor of public relations and communications based in New York City. She’s been teaching for 14 years and currently is working at Columbia University, the Rochester Institute of Technology, and Campus.edu, to name a few. A Self-described savage truth-teller and fearless advocate of PR education, she helps universities with systemic improvement and updating curricula to meet employer needs. A thought leader and sought-after pundit, she’s frequently featured in the media discussing the realities of the PR profession. She is passionate about preparing the next generation of practitioners for success in the field. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun.  Host ⁠Jody Fisher⁠ has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠Facebook⁠, ⁠Twitter⁠, ⁠Instagram⁠, and ⁠TikTok⁠ at @ThePRPodcast.
undefined
Jun 19, 2023 • 26min

133. Tieja MacLaughlin on Leveraging Criticism on Social Media

Tieja MacLaughlin is the founder of her namesake firm based in Toronto, the first of its kind to integrate restorative justice techniques into the practice of issues management. She is a former reporter and a regular keynote speaker recognized for her candid authenticity, sharp wit, and effortless adaptability that connects with a range of audiences. Prior to her current role, Tieja worked in the sports industry including various roles with Hockey Canada, Rogers Sportsnet, the Ottawa Senators (NHL), and the Kitchener Rangers (OHL). The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun.  Host ⁠Jody Fisher⁠ has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠Facebook⁠, ⁠Twitter⁠, ⁠Instagram⁠, and ⁠TikTok⁠ at @ThePRPodcast.
undefined
Jun 12, 2023 • 27min

132. Sam Patchett, Director at Profile

Sam Patchett is Director at Profile, a 12-person PR agency based in London. He started his career in New Zealand, working as a political advisor and press secretary for MPs and Ministers at New Zealand’s Parliament. After working for boutique Wellington PR outfit SweeneyVesty, he moved to the UK. In the UK, he has held corporate communications roles at the asset management firm Aegon and the PR agency Grayling. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun.  Host ⁠Jody Fisher⁠ has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠Facebook⁠, ⁠Twitter⁠, ⁠Instagram⁠, and ⁠TikTok⁠ at @ThePRPodcast.
undefined
Jun 5, 2023 • 31min

131. Special Guest Gini Dietrich!

If you work in PR, you know the name Gini Deitrich, and if you don't.. well.. get out your notepads because class is in session! Dynamic and insightful, Gini is the founder and CEO of Arment Dietrich, author of "Spin Sucks" (the book and the blog), and host of the "Spin Sucks" podcast. She is the creator of the PESO Model™ and has crafted a certification for it in partnership with Syracuse University. She is the co-author of "Marketing in the Round," co-host of "Inside PR," and co-host of "The Agency Leadership" podcast. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun.  Host ⁠Jody Fisher⁠ has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠Facebook⁠, ⁠Twitter⁠, ⁠Instagram⁠, and ⁠TikTok⁠ at @ThePRPodcast.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode