Learn from Nikita Kumar about podcast strategy, audience engagement, and community building. Discover the efficiency of omnichannel podcasting and repurposing content for virality. Get insights on favorite news sources, social media platforms, and podcasts. Dive into creative aspirations and online presence tips.
Consistency in episode schedule is vital for audience growth.
Authentic storytelling and personal experiences enhance listener engagement and trust.
Deep dives
Importance of Consistency and Authenticity in Podcasting
Consistency and authenticity are highlighted as crucial elements in podcasting. It is emphasized that maintaining a regular episode schedule is essential for building an audience. The podcast host stresses that authenticity in storytelling and sharing personal experiences plays a significant role in engaging listeners and building trust.
Utilizing Podcasting for Brand Humanization and Expert Positioning
Podcasting is discussed as a platform for humanizing a brand and showcasing expertise. Internal podcasts are noted as a means to connect employees with leadership, aligning corporate values. External podcasts are seen as tools to establish authority on specific topics, build consumer trust, and foster engagement with stakeholders.
Embracing an Omni-Channel Content Strategy with Podcasting
The concept of an omni-channel content strategy is introduced, focusing on using podcasting as a central content channel that can be repurposed across various platforms. The guest emphasizes the efficiency of repurposing podcast content to maintain message consistency and maximize reach across different marketing channels.
Guest on someone else's podcast of start your own? What's the best way to measure a successful podcast strategy? And how can I build a podcast audience?
Nikita Kumar is the Podcast Success Manager at Pikkal & Co. where she transforms podcasting into an art form, captivating audiences and crafting narratives that turn challenges into success stories, offering invaluable insights for hosts and listeners alike. She relies on audience engagement, backed by analytics and success metrics to unlock the power of authentic, engaging content that fosters community building and elevates a brand's success.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
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