The PR Podcast

What's the state of newspapers in America? And what does the future hold for print journalism? Bob Shields is Associate Managing Editor at Newsday, serving the Long Island communities of Nassau and Suffolk County. With more than 30 years of experience in the news business, with most of that time spent at tabloid newspapers, he's worked at The Trentonian, the New York Daily News, and amNewYork. He's done it all: from developing film, cutting stories with a knife, stopping the presses, running social media, laying out the paper, writing some of your favorite front page headlines, running the digital news operation, and now working on planning, recruiting and helping Newsday's new TV initiative. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.

How do I escape a toxic PR agency? What is a good agency reporting structure and roles? How do I get the AVE and PR value of a press release or news article? How many clients is too many? Media lists are frustrating me! We go back to the Reddit Public Relations thread and answer these questions! Listen to find out if you agree and let us know! The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.

When people think of "PR" they typically think of media relations. Sherry Goldman is founder of Goldman Communications Group, an award-winning public relations/marketing communications agency. We talk about how to cultivate relationships with reporters, cut through the noise of the newsroom and build lasting relationships with reporters. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.

How do you bring new life to an old brand? Stacey Vaselaney, owner of SLVPR, was the creative force behind Duck Tape's launch of its multicolored products that took the nation by storm, even inspiring high school students to adopt the product in a brilliant prom promotion. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.

2024 is here! Are you ready for it? We run down THREE THINGS you should do to be successful in public relations this year! The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.

Josh Greene is CEO of The Mather Group, a digital marketing agency that specializes in improving and protecting online reputations through SEO, Paid Media and Wikipedia. He guides his clients using actionable insights and tools to conquer the online marketing world, empowering brands and individuals to shape their online presence to support their bottom line – to let people know who you are, what you do, and why you matter. He recently published the 2023 update to his book, Wikipedia for Business 2023. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.

Should PR people be licensed? Would it help the world understand our industry better? Would it keep people from using that dreaded four-letter word: "spin?" Jared Meade is Associate VP of Meehan Business Advisers and founder and principal of Rayne Strategy Group. We talk about the opportunities and challenges to licensing PR professionals, plus ethics and reputation The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.

Parry Headrick founded Crackle PR to help grow companies in an efficient and cost-effective way, using creative strategies that.. well, CRACKLE. He’s a big idea guy. A spit-baller. A dot-connecter. He’s worked alongside a “who’s who” of Silicon Valley companies and tech startups on media relations strategy, media training, and crisis communications. Names like Bing. Google. Yelp. Logitech. You get the idea. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.

Brittanie Clement Price is the founder & principal of BCENE Public Relations, an award-winning bi-coastal communications agency with an extensive national portfolio touching every major media market. BCENE represents several billion-dollar companies including some of the largest and most well-respected real estate firms and coveted lifestyle & celebrity beauty brands. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.

Taking a break from guest conversations to say THANK YOU to you, our loyal listeners. Travel safely, hug those you love, and check in on someone who may need it! The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.