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The PR Podcast

Latest episodes

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Oct 23, 2023 • 11min

150. The Sesquicentennial Episode

Episode 150 is cause for celebration.. of you! Thank you for listening, contributing and being a fan of what we do. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.
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Oct 9, 2023 • 33min

149. Jaci Russo, co-founder and CEO of brandRUSSO

Jaci Russo is co-founder and CEO of brandRUSSO, specializing in B2B clients. Founded in 2001, she has pushed established brands to grow through change, forcing new perspectives that drive results. An author, podcast host, public speaker, and mom, she is also an advocate for inclusive leadership with a focus on merit and abilities, and she's committed to fostering an environment where every voice is valued. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.
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Oct 2, 2023 • 35min

148. April White & Laura Schooler, Hosts, The PR Wine Down

April White & Laura Schooler are co-hosts of the two-time-award-winning podcast “The PR Wine Down,” where they gab, analyze, dissect, and commiserate on the biggest issues impacting PR practitioners. April is CEO and Founder of Trust Relations, a TEDx speaker, a contributor to Forbes, Entrepreneur, and Newsweek, and has won a Gold Stevie Award for Women for Most Innovative Woman of the Year – Advertising, Marketing & Public Relations. New York City-based Laura Schooler runs Schooler Communications serving clients in professional services, entertainment, marketing, and more. She brings wisdom and creative flair to her work, quickly raising an organization’s public profile by targeting key audiences while also navigating regulatory requirements and other sensitive issues. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.
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Sep 25, 2023 • 28min

147. Lindsey Burda, Founder, BurdaMarketing

Lindsey Burda is the owner of BurdaMarketing, where she partners with passionate service-based business owners to help them build a string digital presence to bring in more leads online. Having worked with nearly 100 small businesses worldwide, her goal is to guide growing your voice, brand, and strategy that helps business owners focus on doing more of what they love! The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.
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Sep 18, 2023 • 30min

146. Doug Hall, Big Feat PR on Music Industry Publicity

Doug Hall is a Nashville-based British music publicist representing artists including Yola, Bootsy Collins, Taj Mahal, and more. He started his career in the UK where he worked with The Rolling Stones and in 2014, founded D Digital PR, where he managed successful UK campaigns for high-profile artists and events including Chris Stapleton, Alison Krauss, The Lumineers, and Gregory Porter, alongside publicity for events including showcases at SXSW and The Rio Olympics. In 2018 he moved to the USA and formed his independent PR agency, Big Feat PR, which works with artists and labels from Republic to Verve, supporting emerging and established talent. In 2020 he helped raise $500,000 for tornado relief, leading publicity for the “To Nashville With Love” event, and in 2022 he was awarded a Clio Music Award for his work with Yola on her “Stand For Myself” album publicity campaign. He is a GRAMMY award mentor and SXSW panel host. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.
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Sep 11, 2023 • 31min

145. Dustin Siggins, founder, Proven Media Solutions, on merchandising, backlinks and shark attacks

Dustin Siggins is the founder of Proven Media Solutions and a business columnist. He shares his secrets on merchandising media hits and leveraging all your marketing channels for “surround sound publicity.” Listen for his take on surviving a publicity "shark attack!" The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠Jody Fisher⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠Facebook⁠, ⁠Twitter⁠, ⁠Instagram⁠, and ⁠TikTok⁠ at @ThePRPodcast.
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Sep 4, 2023 • 6min

144. The Labor Day Episode

If you've got a day off, enjoy! If you're working, thank you.. especially if you are doing so to take care of your fellow humans. Also this Labor Day, we support the striking members of SAG-AFTRA and WGA in their fight to protect their livelihoods and reach a fair deal that allows them to continue to create the stuff we love to love. Thanks for listening as we close in on episode 150! The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.
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Aug 28, 2023 • 29min

143. Kathleen Lucente, founder & CEO, Red Fan Communications on B2B and turning hits into dollars

Kathleen Lucente is CEO & founder of Red Fan Communications, an integrated public relations and marketing strategy and advisory firm for B2B technology companies. Lucente leads a team of proven senior consultants who work with clients to support strategic business goals, growth acceleration, and preparing for funding, merger, acquisition, or IPO. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠Jody Fisher⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠Facebook⁠, ⁠Twitter⁠, ⁠Instagram⁠, and ⁠TikTok⁠ at @ThePRPodcast.
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Aug 21, 2023 • 32min

142. Liliana Pertenava, Axxilion and VisaBoost, on launching and elevating profiles

Liliana Pertenava is a global PR executive, startup advisor, and entrepreneur, leading Public Relations, Branding & Strategic Communications for tech companies and finance venture capital at Axxilion. Liliana's strategies have earned global coverage in elite media like Forbes, CNN, and Bloomberg. She is an active contributor to Entrepreneur US and offers valuable insights into the evolving business world. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun.  Host ⁠Jody Fisher⁠ has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠Facebook⁠, ⁠Twitter⁠, ⁠Instagram⁠, and ⁠TikTok⁠ at @ThePRPodcast.
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Aug 14, 2023 • 35min

141. Lauren Kleinman, Founder, The Quality Edit on "Performance PR"

Lauren Kleinman is a mother, serial entrepreneur, and trailblazer in media and publishing. She is the founder of Dreamday where she coined the term “Performance PR," combining traditional PR with affiliate marketing to drive data-driven results. Lauren also co-founded a second company, The Quality Edit, a modern media company that curates the internet’s best brands with lower Customer Acquisition Costs and higher Return on Ad Spend. Prior to those experiences she was part of the founding team for the iconic vitamin brand Ritual and held roles at companies like StartEngine and Scopely. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun.  Host ⁠Jody Fisher⁠ has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠Facebook⁠, ⁠Twitter⁠, ⁠Instagram⁠, and ⁠TikTok⁠ at @ThePRPodcast.

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